The Soul Story Method: How to Use Your Personal Brand to Connect with Potential Therapy Clients

A guest post by Ili Rivera Walter, PhD

By now, I am sure you know that other than you, your website is your number one networking partner in attracting potential therapy clients. What you may not know, however, is that your website is the perfect place to communicate your personality, and what I call your “personal brand.”

A guest post by Ili Rivera Walter, PhD By now, I am sure you know that other than you, your website is your number one networking partner in attracting potential therapy clients. What you may not know, however, is that your website is the perfect place to communicate your personality, and what I call your “personal brand.”

Using your website as the home of your personal brand gives clients a refreshing experience. When your online home showcases your brand, visitors do not encounter another humdrum therapy website, and as a result, they are able to better determine if what you offer is what they need.

So, what exactly is your personal brand?

Your personal brand is who you are translated into words, colors, and images that reflect who you serve and what you want.

Today, I am sharing with you the method that I teach therapists for finding and communicating their personal brand with words. I call it the “soul-story method.”

1: Soul (The Reflection Stage)

Getting in touch with your soul means getting in touch with your humanity. When you understand who you are, you are able to consistently connect with therapy clients, and anyone, from your personhood. This is the first step in social connection, as well as establishing a flowing client and referral base.

As a therapist, you are well-trained in empathic communication, listening, and presence. While connecting with clients online may not come easy to you, this is (most likely) not because you don’t have the skills for fostering connection.

The difficulty for many therapists is found in the frame and language that exists for building their businesses–words like “marketing,” “sales,” “conversion,” “profit.”

What might shift for you if, for example, you began to reframe business growth as based on “learning,” “curiosity,” “questioning,” “serving,” and of course, “connecting”?

The soul section of the soul-story method is simple. Answer the questions:

  • What awakens your soul?
  • What have you observed from your work, and/or its results, that inspires you?

Answering these questions requires a process of reflection that results in identifying what moves you. Here is a list of sample questions to guide you:

What awakens your soul?

  • During what activities are you most present?
  • What were you doing the last time you laughed with surprising joy?
  • What nurtures you?
  • How do you express your creativity?
  • In what ways do you take care of your soul?

What have you observed from your work, and/or its results, that inspires you?

  • Think of a recent time when you felt honored to hear a client’s story during therapy. Describe your experience.
  • When has a client expressed gratitude for your work?
    • What was the client’s presenting problem?
    • What change occurred?
    • How did you feel when he/she expressed gratitude?
  • What therapy work do you LOVE?

The soul section connects your personal inspiration with your professional inspiration, because these, together, create your personal brand. They get to the heart of what you do, and why you do it.

2: Story (The Writing Stage)

Explaining her process for public speaking, Dr. Debra Campbell (2017) says, “The material had to feel utterly authentic to me, streamed live from my soul, and I had to own it one hundred per cent in the telling.”

During the story stage, you “own” the telling of your authenticity. You express what you learned in the soul section with a message that reverberates in clients’ minds.

A Quick Story

When I first visited Daniel Fava’s website, the main thing that stood out to me, and the only thing I remember from that first website visit, is that Daniel is an INFJ (Myer’s-Briggs Type Indicator personality type).

It is the last bullet point on his About page. Why did this seemingly insignificant detail–unrelated to websites–stick with me? Well, I use the MBTI as a coaching tool with my therapist clients, I speak “MBTI” language, and my husband is an INFJ.

I happen to know that INFJ’s comprise less than 1.5% of the population. This told me more about him, and what I most likely would experience working with him, than anything he says on his site about his process for creating therapist websites.

Daniel couldn’t have known what detail on his site would reach me. He, however, understood that by sharing his personality (literally!), the likelihood was that he would make a heart-connection with his readers.

Marketing communication, like all interpersonal communication, starts with a heart check. Who’s the person you want to establish or deepen your connection with? Why is it important? What’s at stake? Why does what you want to say matter to them? –Donald Miller

How to tell your story

Boundaries

All compelling stories have boundaries. In fiction, the boundaries are determined by the story arc; in poetry, by the pattern.

For therapists, the boundaries are determined, to a large degree, by our ethical and legal commitments. Let’s take a minute to establish the boundaries of your soul story.

I recently received a question from a therapist who is developing a niche, and considering blogging. She asked:

What’s the boundary of personally disclosing on a professional blog? My personal life is what led me to focus on [her niche], which is what my practice will address. I don’t normally self disclose during sessions, but I’m wondering if its a different ball game with blogging.

I responded to this therapist with what I believe about storytelling (side note: storytelling is different from self-disclosure): Clients want to know that you understand them. There is no better way to communicate understanding than to share a similar struggle, if it has led you to your niche.

How to share a struggle

Whether you’re writing a blog post, your website, or a social media post, the sweet spot, for you and potential clients, is in revealing your personality, but not your personal process. My guide for this is Brené Brown’s tip: “Share what is vulnerable, not what is intimate.” Also, ensure that the motivation for the telling is to connect with potential therapy clients from your professional identity.

How to craft your story

I’ve found the following guidelines helpful when writing business content:

1 | Mention who you serve, and why you serve them

For significant content–videos, blog posts, podcast episodes, and so forth, make sure that it solves a problem for your potential or existing clients, and/or that you communicate your experience and passion.

2 | Use “I”

If you are solo practitioner, a group practice owner who uses independently contracted therapists, or a business owner at the center of your brand, use “I” when referring to your business, rather than “we.” “I” reflects vulnerability and ownership, while “we” can be confusing when one person is the face of the business.

3 | Use “You”

Speak directly to your potential therapy clients, when your goal is to teach, or you are inviting action. In general, speak directly to them as much as possible. Your business is about them, and connecting with them, and ultimately, this is the role of your story.

What is your story?

Your story is your business story, but it is also your personal story. You’ve worked hard, struggled, succeeded, learned, and you bring all of that into every therapy session. Your clients and potential clients should know your passion and determination.

In an effort to guide you through the process of writing your story, I am listing three questions that will lead to you identifying the essentials of your story. I’ve also answered each question with my story, in order to provide an example:

  • What brought you to this point in your career, and this business?

I changed my business model (from private practice to online counseling/coaching) after becoming a mom. I needed more flexibility, and I wanted to design work that met my personal needs for my new life stage.

What events have led you to be where you are right now? Invite your potential clients into this part of your story.

  • Why do you serve the clients you serve?

When I was transitioning professionally, I could not find a community that would help me navigate the personal and career changes required. I decided to focus my expertise on supporting therapists in creating careers that enrich their life.

  • What vision are you creating, one session at a time?

I am creating a community of therapists who feel and work refreshed, by designing intentional work. I am determined to blast burnout out of the mental health field!

How to use your story

Once you’ve completed your soul story, circle words that you use regularly in conversation. Star or highlight words that communicate your heart for your work. These words will be the foundation of your personal brand. Use them repeatedly when you post on social media, as well as on your website and sales copy.

Once you are intimately familiar with your soul story, it will naturally appear in your writing. In the meantime, glance at it anytime you write content for your private practice.

I recommend going through the soul-story method with pen and paper. If you want to clarify your personal brand, and craft your soul-story, download your free soul-story method guide, here: bit.ly/soulstoryguide. It includes all of the questions listed in this post, along with space for writing.

 


Ili Walter

Ili Rivera Walter, PhD is an intentional career coach and wellness warrior for mental health professionals. She is a LMFT in the states of Florida and Pennsylvania, as well as an AAMFT-Approved Supervisor. Ili is the founder and facilitator of The Refreshed Therapist Network, a community of therapists creating innovative careers that prevent burnout and enhance wellbeing. Learn more about Ili at www.familytherapybasics.com.

A Sneak Peek at My New & Improved Website-Building Course

I began Create My Therapist Website in 2015 with one main goal: to help therapists get more clients by giving them the necessary resources to create a private practice website that they’re not embarrassed to show potential clients – one that’s beautiful, modern, and functional.

This all came out of our own story, when my wife began her private practice here in Atlanta.

Building a practice was HARD.

She was working toward her license and needed the right amount of client hours to get there.

But because she was just starting out, it was difficult to get those first clients on her caseload.

Which meant a lot of waiting… and hoping… and praying for those clients to come.

So I used my web design, online marketing and WordPress expertise to built her a website for her private practice.

And pretty soon, we began to see something amazing happen.

She began getting calls from potential clients who decided they wanted to work with her BECAUSE her website looked better than the other therapists.

Within about 9 months, she was seeing 12 – 15 clients a week.

Not long after that, she had grown to about 30 clients a week.

But chances are you are not married to a professional web designer like my wife is.

And at this stage of your business, maybe paying thousands of dollars for a designer to build your website is just not an option.

So you’re left having to DIY your private practice website, like so many that have gone before you.

And just like so many, you soon realize that technology can be a real pain in the gosh-darn tushy.

There. I said it.

You end up spending hours trying to get an image uploaded to your website or Googling for the answers to what seems like simple questions.

Instead of taking hours to create a website, it ends up taking weeks and even months.

All the while you’re missing out on those potential clients you KNOW you could help.

No one should have to go through that.

After seeing the impact a modern and strategically-designed website had on my wife’s private practice and our life, it’s become my MISSION to help others achieve the same.

So I launched my business and soon after created my first training program: the Create My Therapist Website Toolbox.

The Create My Therapist Website Toolbox is my start to finish website building program, designed to make the website-building process as easy, organized and as straightforward as possible.

I’ve Completely Rebuilt This Training, From The Ground Up

The Create My Therapist Website Toolbox is my start to finish website building program, designed to make the website-building process as easy, organized and as straightforward as possible.

Last year I spent a boat load of time doing research into my customers’ biggest pain points when it comes to building a website.

Overall, my students were getting great results.

Check out what Beth had to say:

“I finally have a website that feels more like me and introduces me and my practice to my ideal potential clients in a way that authentically connects with them. It helps develop a relationship with clients even before we’ve had a chance to talk.

It’s worked so well I’ve recently had to shut down my ‘Schedule An Appointment’ button on the website because so many new clients are scheduling with me that I’m running out of room for my current clients!”

But there were still a few places in the website-building process that were tripping my students up.

When I asked them about this, the feedback was unanimous:

They wanted even more specifics about using a theme and designing web pages.

With so many WordPress themes out there, it’s easy to get lost in a sea of options.

It’s also easy to choose a theme you think will serve you well, only to find it’s confusing to actually edit and build web pages.

So I began to treat this course more like a true class with even more show and tell.

I’ve used my own design process and how I work with clients to not only create websites that attract and convert their ideal clients but to make the process as streamlined and headache free as possible.

In order to provide the best hands on support to my students, I’ve decided to focus the course on using just one flexible and intuitive WordPress theme: Divi.

Now I’m able to show them EXACTLY what they will create and take them step-by-step through the process, building the most important pages on your private practice website.

And since I know Divi inside and out, I’m able to answer the specific questions that come up along the way.

A Sneak Peak At The New CMTW Toolbox Online Course

Did you skip to the end of this post, looking for the good stuff?

I like that.

Check out the video below for a behind-the-scenes look at the new and improved course.

I’m EXTREMELY excited to share this with you.

If you’ve been embarrassed to give your URL to potential clients, this course will help you finally create that modern, beautiful website that will help you get the clients you deserve… even while you sleep.

Enrollment will be open soon, so stay tuned.

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The Best Articles of 2017 (and more)

The holiday season is a perfect time to slow things down (or at least attempt to!) and plan for the coming year. So, I’ve taken a break from publishing new articles for the month of December.

But I’m not going to leave you hanging. Below you’ll find some of my favorite and most popular articles in the Create My Therapist Website archives.

I hope you get to enjoy some of them while sitting by a fire sipping your favorite hot beverage.

1: The Complete Therapist’s Guide to Marketing a Private Practice

FB private practice marketing guide 1

This guide is an essential resource to anyone looking for new ideas and strategies for marketing their private practice.

From getting started to building a website, content marketing, SEO and getting more referrals, this guide has all you need to start marketing your private practice strategically and attracting more clients.

Check out the private practice marketing guide

2. My Best Articles About Pinterest

Pinterest is not JUST a place to find out how to make Christmas decor out of old palettes you found behind your favorite grocery store.

Pinterest is also one of the BEST ways to drive traffic to your private practice website.

So, here are all my articles and lessons related to growing your online presence using Pinterest.:

3. The Best SEO Resources

SEO (search engine optimization) doesn’t have to bring you pain in the new year.

If I had to sum up my best SEO advice to you, it would be this: consistently publish new content and know the most important places to put your keywords. Then, be patient.

But, if you want to dig a little deeper… below are some of my favorite SEO articles and resources to help you get found by your clients:

4. Creating A Website That Gets You Clients

Your website is one of the most important marketing tools you have.

If it’s not bringing in new client leads on the regular, then something has to change.

And that’s my passion.

I LOVE making websites and I love helping therapists create websites that propel their practice forward.

That’s why I offer one-on-one custom design services, as well as online courses… to help as many folks as I can grow their practice through their online presence.

The website we built for my wife was KEY to her building up a successful practice back in 2011 and I can’t stand by and let other therapists miss out.

Below are some of my favorite articles and resources to help you create the website your practice deserves:

4. And, Finally, Discounts on All Courses and Services

the best private practice marketing articles of 2017

To ring in the new year, I’ve created a coupon for 30% off all my online courses.

Purchase between now and when the ball drops to receive a discount on any and all trainings:

A Little Course About SEO:
10 Stupid Simple Things You Can Do To Optimize Pages or Blog Posts For Search Engines Consistently

A Little Course About WordPress:
Helping therapists take WordPress from a mysterious, scary and confusing beast to a friendly puppy, easy to navigate and use

The Blog Traffic Accelerator:
Explode Your Traffic Using A Simple Blogging System Combined With The Power of Pinterest

The Create My Therapist Website Toolbox:

Confidently Build Your Own Private Practice WordPress Website From Start to Finish… Even if you “lack the technical know-how”

Just click the links above or use the coupon code “ITSAWONDERFULLIFE2017”

But why stop with the courses? I’m also discounting my one-on-one services too:

Custom Website Design:

Ready to redesign your website or launch a new one? Just mention my favorite holiday movie, It’s A Wonderful Life, in the inquiry form and I’ll apply a 10% discount to your future project.

WordPress Maintenance & Support Packages:

Tired of wasting time keeping your WordPress files up to date or making changes to your website? Let me and my team do the work instead. Mention my favorite holiday movie, It’s A Wonderful Life, in the inquiry form and I’ll apply a 10% discount to your package.

That’s a wrap, 2017.

I hope you and your family have a blessed holiday season and wonderful new year.

For me, this year has been a whirlwind, seeing our first baby born and learning to run a business and balance a family. Quite the adventure!

I’ve also created some great friendships within the private practice community and have enjoyed so much connecting with more of my blog readers.

And look forward to creating more opportunities to connect in the new year.

Cheers to a great new year for you and private practice!

best private practice articles 2017 pin

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Private Practice Websites: DIY vs Hiring A Web Designer

When it comes to building a website for your private practice, you basically have two options: build it yourself or have someone else do it for you.

In this article, I’ll share my thoughts on when to DIY your therapy website and when to hire a professional to do it for you.

When it comes to building a website for your private practice, you basically have two options: build it yourself or have someone else do it for you. In this article, I’ll share my thoughts on when to DIY your therapy website and when to hire a professional to do it for you.

The Importance of Having A Great Private Practice Website

A website is one of the best investments you can make for growing your private practice.

And I’m not just saying that as a web designer.

A website helps you reach your potential clients by giving them the information they require in order to trust you with their challenges.

It also gives you total freedom to connect with clients, to share your personality through photography, videos or blog posts, creating a bond before the first session even begins.

A great-looking website can also give your practice a professional edge, helping you to stand out as an expert in your field, fully qualified to lead your clients through the transformation they seek.

One study showed that 94% of people cited web design as the reason they mistrusted or rejected a website. (Source: Tyton Media)

So yeah, having a good website is extremely important!

But what’s the best route to take in order to get a great website?

Well, let’s talk about two options: building your own therapy website and hiring out.

private practice diy website

When To DIY Your Private Practice Website

If you’re thinking about building your website yourself, I think there are certain criteria that my make this the best option for you:

1: Your Budget Is Small

If you’re in a place where you don’t have the extra funds to devote to your website investment, the DIY option may be right for you.

The rise of many website building platforms (Wix, Squarespace, etc.) have made creating your own website much more user-friendly, but also much more affordable.

WordPress (the most popular website platform) is open-source, meaning you’re free to use the software for your own website, you just pay for your hosting (which is often cheaper than the monthly fee for other website-builders.)

Related: The Cost Of Building A Private Practice Website

2: You Enjoy Technology (At Least A Little)

Frustration and fear when it comes to technology is one of the most common hang-ups I hear from my blog readers.

To many, trying to create a website is like learning a whole new language.

But if you enjoy the puzzle and trying to get all your tech pieces to fit together, then DIY may be a good fit.

Because there will be those times when technology makes you want to throw your computer out the window and wish for simpler times centered on candle-light and snail mail.

So if you don’t at least enjoy it a little bit, it’s going to be a long road.

I’ve heard many a war-story from people who tried to DIY their website but just hit so many challenges with the tech stuff, it ended up taking over 6 months to create.

They can’t get that time back. Time that could have been used on other high-impact marketing efforts they enjoy if instead they hired a professional to take care of the website.

3: You Have the Time to Build Your Website Yourself

Creating a website is no small project.

Doing it all yourself means you’ll be spending a lot of time to bring it all together.

You’ve got content to write, platforms to learn, questions to Google to get it all figured out.

So, before embarking on a DIY private practice website, you’ll want to assess what’s going on in your life and business and decide if you’ve got the time to devote to the project.

How much time it takes will depend entirely on how complex your website is and your ability to set chunks of time aside each week to work on the website.

I’m a big fan of creating momentum in projects by focusing my time on one project before moving on to the next.

A website is no different.

If you don’t put ample time on your calendar each week during your DIY website project, you’ll likely lose momentum and the whole thing will take you 6 months to even launch.

So, if you’ve got some good chunks of time in your week which could be used for website-building, DIY may be your jam.

private practice website design hire

When To Hire A Web Designer to Create Your Private Practice Website

There are times in your private practice where I think it makes the most sense to hire someone to create your private practice website for you.

Here are some ways to determine if this is the right direction for you.

1: You’re Ready to Take Your Practice to the Next Level

When you’re first starting out in private practice, there is a lot to do get your business off the ground.

Your time and money is often spent on those early marketing efforts of just getting your name out there.

But once you’ve established yourself and have a steady stream of clients and referrals flowing in, it often frees up both time and money to focus on new marketing efforts to grow your income even more.

This is where a professionally designed website could be a beneficial investment.

You know your time is better spent on other activities, like writing, networking and speaking, rather than trying to get a photo to crop the correct way in Squarespace or learning HTML.

Adding a website that looks great, helps with your SEO and gives you a home-base to share your expertise can be the perfect addition to your marketing efforts, helping you attract more of the clients you love, get the rate you deserve and grow your business.

2: You Prefer to Leave Website Strategy to The Professionals

Anyone can make a website.

But it takes a professional to create something that actually solves your business problems.

A good web designer can help you identify the current challenges in your private practice and present you with a solution.

This is a HUGE asset to the future of your business.

If your online marketing efforts are not yielding the results you desire, it may be time to bring in a professional to help you determine how a new website fits in with your marketing strategy.

3: You Know Which Activities In Your Business Are Worth Your Time

In the short term, a DIY website is certainly cheaper than hiring a web designer.

But when you add up all the hours you’ll spend creating content, setting up your hosting, building web pages and a number of other tasks, it may actually be costing you more.

If you think about your hourly rate for a therapy session and apply that to the time you spend working on your website, that’s basically what you’re paying to have it created.

Instead of paying a designer, you’re paying yourself.

So if you’re hourly rate is $125 and you spend a total of 28 hours working on your website, that’s 28 hours you could have been with a client.

Or you could have paid someone $3500 to take care of the website while you focus your time on other marketing efforts and seeing clients.

In that time, maybe you could have brought in 4 new clients.

And if you see those clients 7 times then it’s fully paid for the website while also giving you more freedom to focus on the business activities you know are worth your time and result in more clients.

Then, when your new website is launched you’re set up for even more success.

4: You Don’t Understand The Nuances of Good Web Design

A website not only has to be easy to use, but it also has to look great.

In a study on website usability and design, 38% of people said they will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

People will judge you and your credibility as a therapist based on how your website looks and performs.

If not done well, visitors will bounce off your website before even having a chance to read your content or learn anything about you.

Whether consciously or subconsciously, our minds register whether a website is pleasing to the eye before deciding to engage with the content.

I can’t tell you how many restaurants I’ve passed up because the place had a crappy website.

If they treat their website so unprofessionally, how do they treat the food or the patrons?

I’ll take my business elsewhere.

Good design speaks of professionalism and helps potential clients take you seriously as the expert I know you are.

So if you’re not confident in your abilities to lay out your website in such a way that it looks good to clients while also communicating clearly what it is you do, you may consider hiring a web designer.

Conclusion

So, will you create your website yourself or hire a web designer for your private practice website?

I hope the thoughts above help you determine what’s right for you.

A website is a BIG project and a huge asset to your private practice.

So take your time with this decision and weigh all the costs before taking the plunge.

If you’ve decided that DIY is just not your jam and you’d like to learn more about what a custom-designed website can do for your business, let’s have a conversation.

I want to hear about your practice and your current marketing challenges and see if a website can help provide a solution.

Together, we’ll come up with a strategy that works for you and grows your private practice.

Sign up for a free 30-minute consultation here and learn more about how we can work together.

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What A Simple Facelift Can Do For Your Private Practice Website

I never get tired of seeing a new website come to life for my clients.

It brings me so much joy to take their ideas, their content, and their creative input and then turn that into a website that reflects both their personality as well as the vision they have for their private practice.

private practice website facelift pin

Recently, I had the pleasure of working with Rebekka Ouer, LCSW from Dallas Rainbow Counseling.

At the time she reached out to me, she had such a clear vision for her practice; being a beacon of hope for the LGBT community in Dallas, TX.

But she didn’t feel like her website at the time was reflecting that vision and doing a great job to make her stand out the way she wanted to.

She was seeing great success in her practice, but her WordPress website needed a facelift.

She wanted a fresh, modern website that was more inviting to her ideal clients. She also wanted a website that was easy to update in the future.

You can see from this screenshot below what her homepage looked like before Rebekka and I worked together:

Dallas Rainbow Counseling

Her private practice website was simple, which I always love, but it lacked a little life and felt a little outdated.

The dark green was not giving the website that light, hopeful feeling that Rebekka wanted her new clients to feel when they landed on her homepage.

And her logo and homepage banner just needed a little love to make it feel more modern.

Giving Her Private Practice Website A Facelift

Because Rebekka had some great content, and the structure of her website worked well for her, we decided that the perfect way to breathe new life into her website was with one of the customizable Divi templates I’ve designed.

Rebekka chose the layout she liked the most from the three templates available.

Then, I got to work collecting all I need to know from Rebekka about her personal preferences for her website.

Through a questionnaire I give all my clients, I gathered info to help me customize the website to her tastes. Things like:

  • A color pallette she loved
  • The fonts she liked best for headers and body copy
  • What vibe did she want her website to give off to her potential clients (ie bold, calm, fun, natural)?
  • How did she want her header navigation laid out?
  • What websites inspired her?

Armed with the answers to the above and the great content she had currently on her private practice website, I went to work customizing her Divi WordPress template.

I was also able to bring over some of the functionality she had on her old WordPress website, such as scheduling options through vCita and a way to subscribe to her blog.

Rebekka also did a fantastic job finding some great photos to reflect both the Dallas area where she practices, as well as the community she serves.

I had a ton of fun updating her homepage image of the Dallas skyline to something a bit more modern, which you’ll see in the screenshot below.

The Final Product

After getting all her content, photos, colors and fonts in place, her new website came to life.

The colors and white space really gave the website that light and calming presence Rebekka wanted to share with her potential clients, who may be reaching out for her services in a time of pain, anxiety or trauma.

The image of the rainbow over the Dallas skyline became that beacon of hope to the community that Rebekka serves.

The Divi WordPress theme also added that modern touch to her website, making it both easy to use and look beautiful on all devices.

So, here’s the new Dallas Rainbow Counseling website:

LGBT Counseling Dallas Rainbow Counseling

There’s just something special about seeing a new website come to life, and I’m really happy with how Rebekka’s website turned out.

Here’s what Rebekka had to say about the project:

Daniel did great work for me, on time, (early actually) and with great communication throughout about what he needed and how to go about moving forward. My website looks amazing and I’m incredibly happy with his work. And his price was more than reasonable, which is a huge plus in this industry.

Does Your Private Practice Website Need a Facelift?

You may be in a similar boat as Rebekka was in before her project began.

Maybe your private practice website hasn’t had a design touch in years and you may want to breathe some new life into it to reflect who you are and where you’re taking your private practice.

I’d love to help you do just that and attract more clients with a brand spankin’ new website.

Please feel free to check out my website design packages here, and reach out for more information about what we can do together to create a new website for you and your practice.

Websites for Therapists: 10 Examples of Amazing About Pages

Your About page is one of the most important pages on your private practice website. Because it be one of the most visited pages on your website, it’s vital that your About page helps you stand out.

Your About page is a place where potential clients will go to learn more about you, your practice and attempt to find the connection they need when searching for a therapist to help them with the challenges they are facing.

But writing and creating content for your own About page can be very overwhelming.

I myself have written and re-written the content on my About page multiple times!

My wife has done the same with her private practice website.

So, to help with your About page woes, I’ve gathered 10 great about pages for therapists to inspire you.

These About pages are great examples that not only share information about the therapist, but they create a sense of connection by identifying with their clients’ struggles and letting their personality to come through.

Your About page is one of the most important pages on your private practice website. Because it be one of the most visited pages on your website, it’s vital that your About page helps you stand out. Your About page is a place where potential clients will go to learn more about you, your practice and attempt to find the connection they need when searching for a therapist to help them with the challenges they are facing. But writing and creating content for your own About page can be very overwhelming. I myself have written and re-written the content on my About page multiple times! To help with your About page woes, I’ve gathered 10 great about pages for therapists to inspire you.

1: Amanda Patterson LMHC, LLC

Amanda Patterson LMHC Therapy Pembroke Pines FL

2: Jackie Flynn EdS, LMHC, RPT – Counseling in Brevard

Counseling Brevard

3: Maya Benattar MA, MT-BC, LCAT

Maya Benattar LCAT Music Therapy and Psychotherapy

4: Liz Fava LPC

About Liz Fava Counseling Services Atlanta

5: Colleen B. Kradel

Be Well Betterment Counseling Service About

6: Rachel Rabinor, LCSW

About Rachel Rabinor LCSW

7: Healing Paths (Example of A Group Practice)

About Healing Paths Trauma Addiction Therapy

8: Crystal Glenn, LPCC, RYT, SEP

About Crystal Glenn LPCC RYT SEP

09: Katie Lynch, LICSW

Katie Lynch Couples Infertility Hopkinton

Conclusion

I tried to collect a large swath of styles and approaches to private practice About pages.

Some therapists inject their personality really well.

Others do a great job connecting with their target audience.

I hope these examples of therapist About pages inspire you as you create your own about page for your private practice website.

Are you a therapist with an amazing About page? Post your link in the comments below and add to this list!

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Why I’m Starting A Facebook Group for Therapists

If you’ve read the title of this post, you already know the news: I’m starting a Facebook group.

Now, with so many groups for therapists already in existence, you may be wondering why the heck I would do such a thing?

This post will be an attempt to share my heart and my vision for a Facebook group I’ve wanted to start a long time ago, but was always afraid to do so.

online marketing facebook group for therapists pin

Because It’s Not About Me, It’s About You

For the last three months, I’ve been a part of a business coaching program called The 90 Day Year.

This program culminated in a live event in San Diego with the program’s creator, Todd Herman, and a host of extremely smart and successful entrepreneurs.

At this event, I was blessed to be a part of a small-group mastermind meeting where we shared the challenges facing our businesses and brainstormed ideas to overcome them.

I talked about my products and services and the things I want to create and BLAH BLAH BLAH.

Someone spoke up and cautioned me about making all these products and “passive income” a shiny object to keep chasing.

As I unpacked that statement and reflected throughout my three days in San Diego, a sense of conviction continued to rise within me.

I knew he was right.

You see, I’m good at getting stuff done in my business.

Creating websites. Setting up email campaigns. Launching new products.

Give me a vision and I run with it until it’s done.

But what causes me more fear and insecurity in my business is doing the harder work of actually reaching out to individuals I claim to serve, having conversations and figuring out how I can help.

It’s less predictable. I can’t control it, and I often allow my insecurity to hold me back.

I started this business because I saw my wife’s private practice grow so much because clients loved her website and I wanted to help other therapists do the same.

But each and every person’s story and practice is different and thus, their needs are different.

If I’m not intentional about serving individuals, I end up trying to help people from a distance without first connecting on a deeper level to really understand their struggles in marketing their business online.

So, I want to focus more on that connection, rather than on just building a business.

I want to help you find answers, even if the answer is another service, not one of my own.

I want to create relationships that propel your private practice forward by bringing a group of like-minded people together who want to learn more about online marketing in a fun and vulnerable environment.

Because People Are More Important Than Money

Having my first baby has also had a profound impact on how I see the world.

It’s solidified in me the things I profess to be values in my life, but don’t always find ways to express practically.

I want my boy to know that people are more important than money or business.

That’s something I’ve always believed, but beliefs don’t matter if your actions don’t back it up.

I want the CMTW Facebook group to be a place where people can find help for their private practices.

I want it to be a place where we can all grow and face the challenges of online marketing together, where no question is stupid and new solutions are discovered.

I’ll still have my own products and services, but I want the focus to be on providing the BEST products or services for each individual’s situation, regardless on whether they are mine or someone else’s.

Because Online Marketing Can Be Fun!

Call me a geek or whatever, but I truly enjoy building websites and using technology to help people market themselves online.

It’s like one huge and fantastic puzzle to me!

I’ve seen so much fear surrounding the mental health community when it comes to using technology, and I want to help remove that fear.

When you’re having fun, solving problems becomes so much easier.

So, as I learn to be myself more in my business, I’m learning bring more of that fun to the conversation.

Facebook groups allow a bit more freedom for fun conversations and connection than mediums such as an email list or blog.

Because I’m Learning To Listen More Than I Talk

“Better to remain silent and be thought a fool than to speak out and remove all doubt.” – Abe Lincoln

Do you ever feel like online marketing is just you talking AT people all the time?

I know I do.

The truth is, no one just wants to be talked AT. We want to be heard and understood.

I’m learning to do this more and more.

I often do this through surveys and some of the email exchanges I have with members of my audience.

But there’s something different and dynamic about Facebook groups that I love.

Conversations are way easier and connection happens much faster.

I don’t want to guess at the types of challenges facing you and your online marketing.

I want to hear it straight from you and enter into those challenges together and help you overcome them.

A Facebook group can be both an extension of conversations started on my blog, as well as the place where new blogs and trainings will be birthed, based on what the community actually needs help with.

Join The CMTW Community Now

I couldn’t start this Facebook community without first laying out some of what was in my heart and mind, and that’s what this post is about.

If you want to walk this online marketing journey together, in a place where we are all learning to serve our clients better and be ourselves online, please join the Facebook group.

I can’t grow alone, and neither can you.

Click here to join the free Create My Therapist Website Community.

cmtw community banner

5 Resources to Create the Best About Page Ever

Your about page on your private practice website is a huge asset to your business. This page is often one of the most-visited pages on your website, so it’s important that you spend time making sure your about page works for you, turning potential clients into paying ones.

In this blog post I’ll give you some great resources to help you write your about page to speak to your potential clients.

Your about page on your private practice website is a huge asset to your business. This page is often one of the most-visited pages on your website, so it’s important that you spend time making sure your about page works for you, turning potential clients into paying ones. In this blog post I’ll give you some great resources to help you write your about page to speak to your potential clients.

Why Your About Page is So Important

We launched my wife’s therapy website back in 2011 and began the process of growing her practice and trying to attract traffic.

When I look back at her traffic, through Google Analytics, I can see that even after all this time, her About page is still the second most-visited page after her homepage.

Many people find her through word-of-mouth referrals or land her website from her Psychology Today profile.

So once they come to her homepage, people want to know more about her and how she can help them in their present situation.

I’m willing to bet that the same case is true for most of you reading this post.

It makes sense, right?

In therapy, we open up our lives and our hearts to strangers. It’s natural to want to find a person whom you can relate to and trust before beginning this journey.

Your about page can build that trust. It can give your potential clients the reassurance they need in order to take that next step and reach out.

You’ll want to do your best to not just share about yourself on this page, but about how YOU can help solve the problems your potential clients are facing.

Take a look at the below resources and get ideas for ways you can improve your own about page and focus it not just on yourself, but your ideal client.

5 Resources For a Therapist About Page

1. Nikki Elledge Brown’s About Page

about page nikki elledge brown

Nikki’s resources helped me in those early days when I was trying to figure out my own about page. I agonized over what to put on this page, but her simple “recipe” for an about page helped me get organized and understand the flow of the content and what to include. Check out her own about page, which identifies the various sections you can include on your private practice about page.

2. Nikki Bonsol’s Free About Page Course

nicole bonsole about page course therapists

There’s just something about the name Nikki I guess. Nicole Bonsol has a fantastic (and free) email course to help you write an awesome about page. When my wife wanted to improve her about page, I sent her to this resource and she got some great clarity to help her write a whole new page that reflected her style and felt authentic. Check it out here.

3. Melyssa Griffin’s Post: How to Write a Killer About Me Page for Your Blog

about page melyssa griffin therapy

While Melyssa Griffin’s website is mostly focused on helping bloggers increase traffic and grow their audience, she’s got some excellent advice on how to attract clients with your about page. You can check out this post here, all about about pages for some tips you can use on your private practice website.

4. Copyblogger’s Post: Are You Making These 7 Mistakes with Your About Page?

about page copyblogger

I love this post. It identifies 7 common mistakes that people make with their about page and how to fix them. Are you making any of these about page mistakes?

5. 99u’s Post: How To Write an “About Me” Page That Gets You Hired

about page psychotherapist 99u

Your about page is constantly a work in progress. You’ll write it, edit it and update it as time goes on. This post from creative blog, 99u, describes the process, along with specific ways to get clear about your passions and sound authentic on your about page.

I hope these five resources give you some of the clarity and inspiration you need to finally start your about page, or refine the one you currently have.

Your about page is something that will change over time. Keep working at it and know that it will never be perfect.

Got an about page you’d like to share? Post a link in the comments below and make sure to check out someone else’s page and give them feedback!

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

7 Elements of a Successful Therapist Website Homepage

No doubt about it, your homepage is one the first impressions your future clients will have of you and your private practice. With just mere seconds to grab the attention of a website visitor, it’s important to know what to put on your private practice website’s homepage.

In this article I’ll give you 7 crucial elements you need on your therapist website homepage to impress potential clients and capture their attention.

7 elements of a successful therapy website homepage pin

1. Your Logo

Your homepage is the epicenter for your brand and business, so you’ll want to have a legible logo displayed on this page.

It’s often the quickest way to communicate who you are and what your website is about.

Logos are typically displayed in the upper left corner or the top center of websites, but that doesn’t mean you can’t get a little creative if your website theme allows it.

While it can appear smaller on your secondary pages, it’s a good idea to make sure your logo is prominent on the homepage, because this may be the first page many people see when they first come in contact with you and your private practice.

For some tips on how to create a logo for your therapy practice, check out this post here.

2. A Headline That Captures The Attention of Your Potential Clients

You only have a few seconds to let your website visitors know they’re in the right place.

Create a clear and simple headline that speaks to your potential clients and let’s them know who you serve in your private practice and the outcome you help them achieve.

This is your quick chance to convey the benefits of working with you, so think about your ideal client and what they want to achieve and write your headline from that place.

Here are some examples of great headlines in private practice:

mental wellness private practice home page 6

liz higgins marriage counseling headline

3. Clear Navigation

There’s nothing more frustrating to me than landing on a website and not being able to find the information I’m looking for.

Left to wander around the website, I end up spending more time thinking about the poor user experience than taking in the information on the pages.

One way we can minimize the frustrations of our website visitors and make our information shine is to be really concise and clear with our navigation menus.

Do your best to create a clear structure for your navigation menus, putting only the essential pages in the main navigation, with secondary pages nested underneath.

You can think about it like a well-organized set of folders on your computer. In order to drill down to specific info, it helps to have a few set of top tier folders, with relevant information within those folders.

Do the same for your navigation and keep it organized.

Let your navigation be located in one consistent location throughout your website. It’s ok to have a few links within your content to lead folks to relevant information on your website, but try not go overboard so that it becomes a distraction and people don’t know where to click.

4. A Primary Photo

When laying out or designing your homepage it’s often best to have a primary photo or graphic that draws the user into your therapy website.

What this does is gives your content weight and pulls you down the page.

We typically read left to right, top to bottom, so if you have multiple photos of various sizes and shapes, they will compete with one another and confuse your website viewers because they won’t know where to look.

It’s ok to have multiple photos, but I suggest having one “hero” image that’s larger than the others, conveys what your website and private practice are about and then follow that with other, smaller photos below.

Here’s an example, with names blurred to protect the innocent 😉

We’ve got a landscaping company with a clear, large image that pulls you into the homepage, let’s you know what it’s about and also draws your eye down the page into their information:

primary photo therapy website homepage 1

Now, compare that to another landscaping website, where the images are of similar sizes with no clear hero to give the page weight:

primary photo therapy website homepage 2

Do you see what I mean?

The first example makes me feel like I know exactly where to go and feel calm as I digest the information on the page.

The second example makes me feel overwhelmed because it’s a lot of information and images all at once.

If you can, try and use a website template or theme that has a nice flow to the homepage, with a primary photo that pulls you in and compels you to go further into the information on your private practice homepage and website.

5. The Problems You Help Your Clients Solve

You’ve only got a few precious seconds to connect with your website visitors and let them know that your therapy services can help them with the issues they’re facing.

Think about your potential clients and their state of mind as they’re searching for a therapist they can trust with their problem.

Then write from that place.

As I mentioned above, you can create a headline for your therapist website homepage that explains who you help and what you help them achieve, like an elevator pitch, to quickly let them know if they are in the right place.

Another great copy-writing tactic is to include questions to connect with your visitors and let them know you can relate to the pain or challenge they find themselves in.

Here are a few examples:

  • Is pain from your past or worries about the future making it hard to enjoy the present?
  • Do you find yourself on the brink of divorce, wondering if there’s any hope at turning your relationship around?
  • Do you struggle to find the passion and joy in your life?

So, what do you help your clients achieve? Do your best to make it clear on your therapy website’s homepage.

6. An Introduction About You and Your Practice

After your headline, include an introductory paragraph of a few sentences about yourself, your practice and some of the results one can expect from working with you.

I always like to consider this a lead-in to your more in-depth About Me page that you’ll want to create for your website.

On your homepage, you can keep this brief but use it as a way to, once again, connect with your potential clients.

Follow that with a call to action and you’re in business!

7. A Prominent Call to Action

The final element for a successful therapy website homepage is a clear call to action.

You want to frame the next step that your potential clients should take when they get to the end of your content.

Try to choose just one action you want them to take and make it prominent.

Do you have a free phone consultation you can offer? Or do you want them to simply email you and start a conversation about counseling?

My wife knows that in her private practice, if she can get someone on the phone, she’s about 90% certain she can get that person scheduled for a first-time visit.

So, she offers a free 20 minute phone consultation as her call to action.

Think about what your visitor needs to do in order to become a client after looking at your homepage, then make it simple for them to take the next step.

Conclusion

I hope these seven essential elements help you as you create or tweak your own homepage on your private practice website.

Did I miss anything? Is there something that you have on your own homepage that works well for attracting clients to your therapy practice?

I want to hear about it. Let me know in the comments below!

If you want access to more tips, advanced tutorials, videos and cheat sheets, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.

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Websites for Therapists: Website Platform Comparison Guide

If you’re starting to think about building (or re-building) your private practice website you may be wondering which website platform is the best. From robust content management systems like WordPress to more simplified templates like Weebly, it can be easy to get overwhelmed by the options for building a website.

So if you’re unsure which website platform to use to build your therapy website, this comparison guide will show you the breakdown of some of the top platforms available today.

Short on time? I created a free resource so you can quickly compare each website-builder’s good points, bad points and full pricing charts. Just click here or on the image below to download.

free download therapist website platform comparison guide 1

WordPress

wordpress therapists counselors psychologist

WordPress is a content management system containing all the software you would need to create a fully-functional and robust website and blog.

To be clear, I’m talking about the version of WordPress you’d download from wordpress.org and use on your own hosting server and not the web-based service found at wordpress.com. Click here to learn about the difference between wordpress.com and wordpress.org.

Let’s weigh the pros and cons of using WordPress for your private practice website.

The Pros of WordPress for Your Private Practice Website

  • It’s free: Using the WordPress software is free when hosting the files on your own server. You just have to pay for a hosting account and domain name.
  • Use with your own custom domain name: When you sign up for a hosting account, (I recommend iPage (affiliate link)), a free domain is usually included and part of the set up. This gives you the chance to brand your website with a professional-looking URL.
  • No Ads: There will be no ads on your website when you self-host a copy of the WordPress software, unlike building your website on wordpress.com.
  • Nearly unlimited amount of themes: WordPress is what’s called “open source”. This means anyone is free to create themes and plugins to work with the WordPress software. This means that there are thousands of options to choose from when picking a theme and adding new functionality to your website. For some great themes you can use with your private practice website, check out this post.
  • Freedom to grow with your business: Because there are so many themes and plugins that you can add to your website, you’re only limited by your imagination. If there’s something new you want your website to do, you have access to all the code behind the scenes, so you can always find a plugin or developer to make it work with your website.
  • Quick Installation: Because of the popularity of WordPress, most web hosting providers now offer “one-click installation”. This means installing WordPress on your hosting server is just as easy as signing up for the free account at WordPress.com. For a guided tutorial on setting up a hosting account and installing WordPress, check out this post.
  • Use with a web host of your choice: You have the freedom to choose which web hosting service (GoDaddy, Bluehost, iPage, etc) you’d like to use and you’re always free to transfer your WordPress website to another host if you need to.
  • You own everything: If you want to move your website to a different web host, or want to backup your database, you have the freedom and access to do what you want/need with your information.

The Cons of Using WordPress for Your Private Practice Website

  • Extra responsibility: Because WordPress is hosted on your own server, you’re responsible for keeping the software, along with any themes and plugins, up to date. This is often as simple as clicking a button, but problems do arise when updates conflict with plugins and themes.
  • Steeper learning curve: Because you have full control and access to all the settings, there’s the potential to get overwhelmed by it all. More time will be required on the front end to understand the WordPress dashboard and how to edit your website.
  • Things can break: Because there are more moving parts, you can potentially break your website when making updates or changing the wrong settings. Creating backups of your website and having access to customer support via your hosting provider becomes more important (but, of course, there are plugins for that!).
  • No direct support: Unlike other website-building services, WordPress is a collection of files, not an actual service, so there’s no support line to call for help. Instead, you’ll rely on the online community and forums built around WordPress should you need support.

Price of WordPress

WordPress is considered “open-source”, which means the software is completely free to use by anyone.

Anyone can take the WordPress core files and add new plugins to it. Most plugins are also free, but there may be a cost involved in the really fancy and robust ones.

So the only initial cost to using WordPress is your hosting account and a premium WordPress theme, which is optional (free themes exist too).

Hosting Cost: $1.99 – $29.99 per month

Premium WordPress Theme (optional): One time cost of $13 – $100+

Squarespace

squarespace for therapists private practice

Squarespace is a user-friendly website-builder you can use to create a fairly stunning website for your private practice.

It’s completely web-based, so there is no code or software to install and hosting is part of the Squarespace service.

The standout feature of Squarespace is their attention to design, with stunning templates and great user experience for both viewers of their websites as well as you, the editor.

Pros of Using Squarespace for your Private Practice Website

  • Beautiful templates and design: Squarespace offers a number of templates, built with the latest design trends in mind, such as responsive/mobile usability. The designs are modern and professional-looking
  • SEO features: Squarespace gives you the ability to write custom titles, URLs and meta descriptions for each page you create, helping you optimize your website for search engines.
  • Style editor for customization: You can change the colors, fonts and various features of your template, helping you make your website unique and reflect your tastes or brand.
  • Customizable content layouts: Similar to drag-and-drop builders found in WordPress, you can create custom page layouts with Squarespace’s LayoutEngine and Content Block system.
  • Edit directly from your website: This makes editing easier as you can make changes right on your live website and know exactly what you’re editing.
  • Built-in ecommerce features: Squarespace makes selling products on your website seamless with a host of ecommerce features such as payment processing, product variants, analytics and pretty much anything you’d expect from an ecommerce platform.
  • Offers single page design: If you just need a simple one-page website for your therapy practice, this is a great option for you.

Cons of Using Squarespace for your Private Practice Website

  • Limited number of templates: I can pretty much pick which websites are Squarespace websites as many people use similar templates. Because the amount of templates (although they look amazing) are limited, you run the risk of your website lacking a custom quality.
  • Website editor can be cumbersome at times: Sometimes you run into the “I just want to move this picture to the right side but I just can’t figure it out” type of scenarios. The templates look great, but customizing layouts can be less-than intuitive at times.
  • Price: You are limited to only 20 pages (including blogs) with the $12 monthly plan. For unlimited pages and blogs you’ll pay $18/month. You’re paying for a dedicated service and support, so the features can be a little limiting for the price you pay. You do get a free domain when you sign up, but this is only for one year. After that the price jumps to $20 a year, which is much higher than many other domain registrars.
  • Menu/navigation limitations: The Squarespace menu editor only lets you have one level below the main navigation, so if you have a lot of info on your website, you’ll need to organize it without multi-level dropdowns in the menu.
  • Email list limitations: Squarespace only integrates with Mailchimp for building a newsletter.

Price of Squarespace

Squarespace has two different plans, depending on whether you’re building a website or an online store.

Remember: if you purchase a custom domain through Squarespace, you must add on a $20/month charge after the first year.

Price for Websites:

  • Personal plan: $12/month (billed annually) and limited to 20 pages and blog posts
  • Business plan: $18/month (billed annually) gets you unlimited pages and blog posts

Price for Online Stores:

  • Basic plan: $26/month (billed annually)
  • Advanced plan: $40/month (billed annually)

Wix

wix therapists counselors design

Wix has become an increasingly popular website builder in the last few years.

Wix gives you hundreds of templates, unlimited pages plus free hosting starting with their free plan.

They have a structure very similar to wordpress.com, where you can then pay for more professional features like using your own domain name, removing Wix ads and getting more storage.

Pros of Using Wix for your Private Practice Website

  • Beautifully designed templates: Wix offers hundreds of designs geared toward a vast swath of industries, allowing you to find something unique that will suit your private practice needs and personality.
  • Easy to use drag and drop editor: This allows you to create custom layouts and move elements around to where you want them to be, all without having to know code. Where some editors limit the amount you can move elements around, Wix’s editor is quite flexible.
  • App Market: Choose from hundreds of third-party apps to add new features to your website, such as online booking, event calendars and newsletter opt-in forms.
  • SEO features: You have the ability to create custom titles, meta descriptions and alt tags on web pages.
  • Creative freedom: Wix makes it easy to move elements of your website around and control how and where things appear.
  • Dedicated support and plenty tutorials: Wix offers great support if you need help. They also have a large library of tutorials to get you started building your website.

Cons of Using Wix for your Private Practice Website

  • SEO customization is lacking: The blogging features are basic and you’re unable to edit the URL, title tag and meta descriptions for blog posts.
  • Depth of menu navigation: You are limited to two levels of navigation. If you plan to have many nested pages on your private practice website, you may find this limiting.
  • You can’t change your template: Once you set up your website and choose a template, you are not able to change to another template. Other services, like WordPress and Squarespace, let you change with a few clicks.
  • Too much freedom may break your design: Because you can easily move elements around, you run the risk of creating a monster of a web page, lacking consistency or rearranging layouts by mistake.
  • Price: In order to remove Wix ads and use a custom domain with your website, you’ll have to pay for the $10 a month Combo plan, which is limited to 2GB of bandwidth and 3GB of storage.

Price of Wix

  • Free Plan: Unlimited pages but will include a Wix domain name and Wix ads
  • Connect Domain: $5/month lets you connect your own domain but will not remove Wix ads. Remember: you’ll still have to pay for the domain through a service like GoDaddy.
  • Combo Pan: $10/month removes the Wix ads and gives you a little more bandwith (2GB) and storage (3GB).
  • Unlimited Plan: $14/month adds unlimited bandwidth, 10GB of storage plus some extra apps (Site Booster and Form Builder).
  • eCommerce Plan: $17/month gives you 20GB of bandwidth and storage plus some online store functionality and the features of the lower tier plans.
  • VIP Plan: $25/month will give you first priority support, unlimited bandwidth, 20GB of storage, professional site review, plus the features of the lower tier plans.

Download your free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

Weebly

weebly website builder therapists private practice

Weebly promises to get your website to the finish line faster by making the process as simple as possibly.

No technical skill is required to use Weebly’s user-friendly interface, cutting down on the amount of time you spend having to learn their system. This has lead many to conclude that Weebly the easiest website builder to use. (source)

Let’s take a look at some of Weebly’s features and the pro’s and cons of using their service to build your therapy website.

Pros of Using Weebly for your Private Practice Website

  • Super easy to use and get started: There’s pretty much no learning curve with Weebly. You can sign up for a free plan and get started in no time.
  • Flexible and stylish designs: Weebly offers some beautiful modern designs for your website. Each is responsive so you know it will look good on all devices. If you’re feeling really crazy, you can even edit the source code for more control.
  • Unlimited levels of navigation: If you have a complex website, you’ll be able to add as many levels to your navigation as you’d like.
  • SEO features: Title and meta description tags are customizable at the page level. You can also edit your ALT tags for images and include a sitemap.
  • App Center: Weebly’s App Center lets you integrate new services and functions into your website.
  • iPad & Android App: You can easily edit your website on the go by using Weebly’s own app.
  • Pre-designed page layouts: When staring at a blank page, this feature makes it really easy for you to create a layout that looks great. Just choose from a list of about 40 layouts to get you started.
  • Content export: If you decide you want to take your website elsewhere, Weebly lets you easily export your content.

Cons of Using Weebly for your Private Practice Website

  • Free domain only lasts for a year: Like Squarespace, signing up for a free domain is only good for a year, after which it will cost you $19.95 a month.
  • Limited amount of templates: With less than 50 templates to choose from, your starting point is similar to many other Weebly-created websites out there.
  • Limited amount of control: Because Weebly is meant to be simple and easy to use, you forfeit the ability to fully control where elements are placed in your website’s layout.
  • Limited Customization: Weebly allows you to adjust font styles and color schemes but if you’d like to customize specific elements, you’ll have to edit the code of your template to do so.
  • Blogging features are basic: While you can include social sharing and schedule your posts, Weebly lacks some basic blogging features like displaying recent posts, related posts and most popular posts.

Price of Weebly

  • Free Plan: Contains Weebly ads, only 500MB of storage and a Weebly.com subdomain (no custom domain)
  • Starter Plan: $8/month removes Weebly ads and lets you connect your own domain
  • Pro Plan: $12/month gives you the features of the previous plans plus things like site search, video backgrounds, HD video & audio and phone support.
  • Business Plan: $25/month gives you the features of previous plans plus membership registration functionality and extra ecommerce features.
  • Performance Plan: $49/month will add on some extra ecommerce functionality (gift cards and abandoned cart emails) plus the ability to create 5 email campaigns a month to a list of 500 contacts.

BrighterVision

brighter vision review therapist website design

Brighter Vision calls themself “the complete web solution for therapists.”

If you want to create a therapy website with very minimal effort, letting someone else do the heavy technical lifting, then this could be a great solution for you.

Their process is pretty simple: sign up, choose a template and then work with a developer to customize the template to your liking. The whole process takes about 60-90 minutes of your time and your website is launched in 2-3 weeks. Boom!

Pros of Using Brighter Vision for your Private Practice Website

  • The process is completely streamlined: Brighter Vision will work with you the whole way to get your website up in just two weeks.
  • You get to work closely with a designer to customize your website: Brighter Vision takes a concierge approach to building websites, so you’ll work with someone to customize the colors, fonts and images to make your website unique.
  • Built on WordPress: You get the many benefits of having your website built on one of the most popular and robust content management systems there is.
  • Yearly SEO audits: Each year, Brighter Vision will provide you with an SEO audit to make sure that Google knows what your website is about.
  • It’s hands off: If technology just isn’t your thing, all the heavy work is done by Brighter Vision, you just give them the content and direction they need to build your website.
  • Ongoing support: Because it is a monthly service, you get the benefit of having ongoing support for those times you want to make changes, install plugins and make backups of your website. When stuff breaks, you won’t have to pay anything extra to get back up and running.

Cons of Using Brighter Vision for your Private Practice Website

  • May have to rely on their developers for changes: This might actually be a pro for some folks, but because you’re paying to have someone manage your website creation and editing, making changes may take longer as it requires you to rely on Brighter Vision to make them. However, because it is built on WordPress you can learn to make certain updates yourself.
  • Limited number of templates: While you can customize colors, fonts and photos, you’re limited to a certain number of templates, so your website may still end up looking similar to many others.
  • Pre-written content may lack your “voice”: Since Brighter Vision will handle much of the content creation of your website, your content may lack your personal voice that clients will experience in therapy.
  • Price: Brighter Vision has a $100 setup fee (waived if you pay yearly) and costs $59/month. That’s $700 a year. If you’re not utilizing their services consistently, that’s a pretty steep price.

Price of Brighter Vision

  • Bright Site Plan: $59/month + $100 setup fee (waived if you pay yearly) gives you the suite of services they offer, including ongoing SEO, 10 stock photos and unlimited tech support.
  • Bright Site + HIPAA: $79/month + $100 setup fee gives you all the features of the Bright Site plan plus 1 HIPAA compliant email address and HIPAA compliant contact forms.

TherapySites

therapysites review private practice website comparison

Similar to Brighter Vision, TherapySites is another all-in-one website design service.

Pros of Using TherapySites for your Private Practice Website

  • No setup fees: You just pay the $59/month service fee.
  • Live in minutes: You can quickly create a website, with pre-filled content in VERY little time.
  • Downloadable client form templates: You can easily create forms for your clients to access and download.
  • Easily edit your website: TherapySites puts you in complete control of making changes and updating your content without the need to rely on a designer.
  • Simplicity: All you have to do is sign up, choose a template and start updating your website with your specific info.

Pros of Using TherapySites for your Private Practice Website

  • Limited templates: With just 15 templates to choose from, it may be hard to create a unique website with TherapySites.
  • Mostly outdated designs: Many of the design templates lack a modern feel to me, especially compared to other website builders like Squarespace or Wix.
  • Cut-and-paste SEO: Your website comes “pre-loaded with the best keywords for searches related to the therapy industry”. Since Google prefers unique and specific content, this could be detriment to your SEO. You’ll still need to work hard to create unique content.
  • Lack of customization: With TherapySite’s website builder, you will not able to edit any of the code or add any new features beyond what TherapySites editor gives you.
  • No blogging features: TherapySites lacks basic blogging functionality. Blogging is great for SEO, so if you’d like to blog regularly, you’ll still need another website or service to do so.
  • Price: The cost is $59/month and lacks the amount of hand-holding and personal attention that Brighter Vision offers.

Price of TherapySites

TherapySites has one plan at $59/month which gives you a website with unlimited pages, ready-to-use client forms, online appointment requests, a domain name, 10 email addresses and more.

They also offer an “SEO Boost” package on top of that to offer you ongoing SEO support.

Download the Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get the overview of the pros and cons discussed here as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1

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if you’re unsure which website platform to use to build your therapy website, this comparison guide will show you the breakdown of some of the top platforms available today.