5 Tips for Writing Effective Web Copy for Your Therapy Website

A guest post by Sharon Martin, LCSW

Your website is your most important marketing tool.

Most people start looking for a therapist with an internet search, hoping to find a therapist’s website that they can relate to. Even when a potential client is referred to you by a trusted friend or physician, they probably still want to check you out online before making an appointment.

So, not only is a website a key marketing tool, it’s essential that your psychotherapy website can convert visitors into clients. Unfortunately, this isn’t as easy as it seems!

Like most of you, I’ve looked at a lot of therapists’ websites and know that getting the web copy just right is a difficult task.

But, you can nail it with some practice and practical tips!

When I teach therapists how to blog, I use these same strategies, so I know they are effective for writing copy that will resonate with your ideal clients.

Every potential client will check you out online before making an appointment. So, not only is a website a key marketing tool, it’s essential that your psychotherapy website can convert visitors into clients. This post contains practical tips that will help you resonate with you ideal clients.

How Therapists Can Write Effective Web Copy

1: Know your audience.

Effective web copy needs to be targeted to your niche or the very specific type of clients that you hope to attract.

So, before you start writing, it’s helpful to identify (in as much detail as possible) what clients you want to serve.

Creating an ideal client avatar (describing demographics, presenting problems, personality traits, childhood history, etc.) will help you write copy that reflects your ideal client’s concerns.

2: Keep it simple. 

Your website should be informative, but you don’t want to overdo it.

Visitors to your website are probably already overwhelmed, so don’t add to their overwhelm with an overly busy webpage.

Leave plenty of white space on the page, break up your content into short paragraphs, and use bullet points and headlines so the most important information stands out.

As for your copy, aim to keep your writing conversational, easy to read, and avoid too many clinical terms. Remember, your potential client is in pain and is looking for relief — not your dissertation on the subject.

3: Be authentic. 

It seems obvious, but I’m going to say it anyway: Potential clients need to see your authentic self come through on in your web copy.

As therapists, our biggest stumbling block regarding authentic web copy is our fear that a bit of self-disclosure, showing our sense of humor or using some curse words, will appear unprofessional.

However, if this is how you usually talk to clients, then having it in your web copy will help clients know if you’re the right therapist for them. I think an easy guideline is to aim for your web copy to align with the way you actually talk to clients in session.

4: Talk mostly about the potential client’s experience and less about yourself. 

Even though your website is supposed to highlight you and your services, it’s not really about you.

Yea, I know it’s a little confusing, but here’s the thing, potential clients are looking for a way to relieve their pain and solve their problems.

They are only interested in you as a vehicle for helping them do this. Therefore, don’t focus on telling them about every certification you’ve earned and every conference you’ve attended.

Instead, reflect the client’s experience, show that you empathize with their pain and that you can help them feel better.

They want to read your website and think, “Wow, this therapist totally gets me!”

5: Always have a call to action. 

Every page of your therapist website should direct the reader to take a particular action.

It might be to call you for a consult, schedule an appointment, watch a video, or visit another page on your website for more information.

Again, it may seem obvious to you that you’d like the reader to call you for an appointment, but specifically asking someone to take action on your website, dramatically increases the likelihood that they will.

So, be sure your web copy invites potential clients to take the next step.

Conclusion

Writing effective web copy is hard work, so be prepared to put in a good amount of time and effort.

It’s definitely a work in progress! As you work on writing your own web copy, I hope these five tips will help you stay focused and write copy that speaks directly to your ideal clients’ needs.

Sharon Martin LCSW 1

Sharon Martin, LCSW is a psychotherapist, blogger, and coach in San Jose, CA.

She loves helping therapists grow in their personal and professional development and particularly enjoys teaching them how to blog and market their practices with social media. Sharon writes the popular blog Happily Imperfect for PsychCentral and regularly contributes to other publications. You can connect with Sharon and find out more about her Blog Like a Pro program for therapists at: https://SocialWorkCoaching.com.

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Video Blogging Vs Written Blogging for Your Private Practice

Publishing videos on your blog regularly can be a great way to connect with potential clients. But is there a benefit or drawback to vlogging (video blogging)?

In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is right for you.

Is there a benefit or drawback to vlogging (video blogging)? In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is right for you.

The Benefits of Video Blogging

The main benefits of vlogging all come down to building that “know, like and trust” factor with your audience.

When someone feels like they know you, like you and trust you, they’ll be much easier to convert into a paying client.

Know

There’s just something about video that allows you to connect with people.

They get to see your face, look into your eyes and hear your voice.

If you’re consistently creating video content for your blog, over time, your viewers will begin to feel like they know you.

You can even share short stories from your own life that relate to the topic you’re discussing, or just share a little about what’s going on in your world.

This is much easier in a video format versus a written format, where people would probably just skip over such details.

By the time your potential client reaches out to schedule an appointment, they’ll already feel like they know you, making it much easier to transition into a clinical relationship.

Like

It’s kinda hard to hide your personality on video.

Yeah, it may be very uncomfortable when you first start doing videos.

Which may make it difficult to let your personality come through.

But as time goes on, the anxiety will fall and your personality will begin to rise.

At least that’s what’s happened to me as I continue doing Facebook Live videos.

And as your true self begins to shine through, there will be those folks who relate to your personality.

They’ll just like you!

And let’s be honest, therapy is so much better when you like your therapist.

Trust

I believe that trust is built through consistency.

Consistently show your audience that you care about them and provide them with valuable content and they will trust you over time.

Video can be a great medium to deliver that valuable content.

You can share meaningful stories, teach potential clients coping exercises or record a training video for them.

Over time you’ll be seen by your clients as an expert and someone worth trusting with the challenges they are facing.

The Biggest Con to Vlogging: Google Can’t Read Video

Video blogging has one major downfall: Google cannot index videos.

This means that just posting a video in a blog post is not enough to rank your content in search engines.

Luckily, there is a simple work around.

Always post your video with written, search engine optimized content to give the post context and allow Google to crawl through it.

You can write a summary of your video and make sure you include your keywords for SEO.

Another thing you can do is use a service like rev.com to create a written transcript of your video.

It may sound redundant, but this allows Google to crawl even more words and also provides text for folks who don’t want to watch the video.

So, Should You Start Vlogging?

Whether you should or shouldn’t start vlogging is really a personal preference.

It’s a great way to connect with your audience and the only downside (no SEO juice) can easily be overcome by providing text along with your videos.

But you have to do what makes the most sense for your personality and your business.

At the moment, I’m using video in the CMTW Facebook Community only and NOT on my blog.

If I didn’t have that Facebook group to connect with my audience via video, then yes, I’d probably be doing more video here on the blog.

For many, video is a scary thing and requires you to “put yourself out there” much more than writing.

I say give video a shot and see how you like it and what response you get.

You can always go back to old-fashioned blogging if it’s not working for you and your private practice.

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14 Experts Share Their Private Practice Marketing Secrets

Building a private practice is hard. Like any business, there can be ups and there can be downs as you figure out how to market your therapy services.

But the great news is, you don’t have to do it alone.

In this article, I’ll share advice from some of the leading coaches and teachers in private practice marketing.

Building a private practice is hard. Like any business, there can be ups and there can be downs as you figure out how to market your therapy services. But the great news is, you don’t have to do it alone. In this article, I’ll share with advice from some of the leading coaches and teachers in private practice marketing.

There are entire communities filled with successful therapists willing to share their support and advice on building a thriving practice.

But there’s also a growing number of coaches and experts who have made it their mission to help you succeed in private practice and overcome your biggest marketing challenges.

14 Marketing Secrets from Private Practice Experts

Whenever I need a little marketing inspiration for my own business, I turn to those who are further along and more skilled than I.

I listen to what they’re doing, what they’ve done and think about how it applies to my business.

I applied the same approach to help you with YOUR business.

Recently, I reached out to 14 of those private practice marketing gurus and asked them all just one question:

“What’s the MOST important lesson or tip you’ve learned about marketing a private practice?”

I’ve compiled all their marketing wisdom into an info-packed PDF – free as my gift to you!

Here’s a sample of some of the tips you’ll get when you download the PDF:

Tip #1: Market in Ways That Feel Authentic to You

If you find ways to market that feel authentic to you and your practice, the clients will roll in.

Two things typically get in the way of this:

  1. Feeling uncomfortable with marketing (I like to think of marketing as letting people know you’re out there. It’s not about convincing, it’s about connecting)
  2. Thinking you have to market in a way that worked for a colleague. There are at least 100 ways to market a practice. If you choose a few that are fun, you’ll be a more effective marketer and you’ll actually enjoy it.

allison puryear

– Allison Puryear
www.abundancepracticebuilding.com

Tip #7: Do Less & Do It Better

The most important lesson I’ve learned when it comes to marketing a private practice is to do less and do it better. Through helping therapists venturing into websites and online marketing,

I’ve noticed that those therapists that select a handful of marketing activities that they feel excited about tend to be able to sustain those activities over time.

Marketing requires this sustained, consistent effort but there will be no energy for making that effort if you’ve spread yourself too thin. Or, you’ll be doing a lot, but doing it poorly.

So the first step is to take the time to put together a simple strategy. Next, schedule time for your marketing activities in your week and set some goals. I suggest sticking to a marketing strategy for 90 days. At that 90 day point, check in and see how things are going and shift as needed.

Repeat this continuously and you will discover what works for you.

Don’t do all the marketing activities that exist. Do the marketing activities that you have discovered work for you. Take a lot of deep breaths, get help and support when you need it, and have fun!

kat love

– Kat Love
www.empathysites.com

Tip #12: Go A Mile Deep

I’ve always been scared of words like “marketing” and “putting myself out there.”

I began to reframe marketing as “connection” and that’s been helpful for me. Because all of us are good at that as clinicians. Related to this, I’m a big believer in building a few relationships with referral sources that have lots of depth as opposed to many with little depth.

Or as I like to remind myself, “Go a mile deep rather than a mile wide.

melvin varghese

– Melvin Varghese, PhD
www.sellingthecouch.com

Tip #13: Let Yourself Be Seen

You don’t have to share your deepest secrets, but you do need to let yourself be seen.

Your clients need and want to a glimpse into who they are trusting with the most intimate areas of their life. They need to know that you understand them and empathize with them.

You can’t connect deeply with everybody, so you have to be willing to get a bit specific and remember “when you try to speak to everyone, you speak to noone.”

Speaking from a niche mentality doesn’t mean you will only see that niche or one type of client, it just means in this moment you are making it easier for people who need you to find you, and speaking to them in that deep, heart place.

miranda palmer

– Miranda Palmer
www.zynnyme.com

Download the PDF to get 10 More Expert Marketing Tips

I’m so excited to share this new resource with you because it’s jam-packed with so many great tips for marketing a private practice.

I love how each teacher has their own view and strength when it comes to marketing.

So you’ll be getting a well-rounded view of what you can do focus your marketing efforts and grow your practice.

Just click on the banner below to get your free PDF, 14 Expert Secrets For Marketing Your Private Practice:

Click here to get free private practice marketing tips

Stop Lying to Yourself (and Start Getting Your Full Fee as a Private Practice Therapist)!

A guest post written by Liz Miller, LPC, LMHC, NCC

You did it! You hung out your shingle and started your private practice counseling business. And at first, it’s great just to start seeing your new clients. A private practice! You’re doing this thing!

Except that your list of “reduced fee” clients is growing, or your full fee was never exactly that “full” a fee to begin with. Why? Because deep down you’re afraid that if you charge what you’re worth, the phone will stop ringing. Or worse, you don’t know what you’re worth as a therapist.

In this article I’ll share with you 3 questions to help you value your private practice and get paid your full fee.

In this article I’ll share with you 3 questions to help you value your private practice and get paid your full fee.

Fear of failure leads new private practice clinicians to devalue their services, creating a vicious cycle.

When you ask for lower fees, you get them. Then you struggle and the fear of failure increases.

As a clinician, you’re used to helping clients realize that we “teach people how to treat us.” But, the same is true of you as a business owner! The problem is that you don’t realize what therapy is worth to your clients, so you set low fees based on faulty assumptions and create self-fulfilling prophecies.

What if you challenged your own assumptions the way you ask clients to challenge theirs?

When you work with clients who don’t see their own worth and aren’t getting what they want out of life—in their jobs, in their marriages—you teach them to challenge their self-limiting or distorted beliefs and assumptions, don’t you?

What if you did the same thing for yourself in your business?

You have razor sharp CBT skills as a therapist. Use them!

What are the self-limiting—and business-limiting—beliefs that cause you to undervalue your work?

First, brainstorm all the reasons you tell yourself you can’t raise your rates or ask your clients to pay them.

If I raise my rates or require full fees:

  • Clients won’t be able to afford therapy.
  • Other therapists will believe I’m greedy or only profit-driven.
  • I’ll be violating my own desire to help people.
  • The phone will stop ringing, clients won’t come, and my business will fail.

Next, ask yourself some tried-and-true CBT questions as if your own therapist was asking them, and get brutally honest with yourself as you answer:

 

Am I examining all the evidence, or only what reinforces my belief?

While some clients might struggle to pay the fee I need to create a successful practice, it’s also true that many self-pay therapists have thriving businesses, so there is evidence that many clients can pay full fee.

 

Could my belief be an exaggeration of what’s true?

It’s true that a few individuals could look down on me for creating an abundant lifestyle through my full-fee private practice, but many more will understand that my successful business will allow me to give generously within my community.

 

Would others have different perspectives on this situation? What are they?

Many business owners in other fields—from law and architecture to plumbing and home building—understand that a successful business allows them to extend pro bono services to more people, not fewer. And, a successful business helps them employ others, too.

 

Is this thought black and white, or is it more complicated?

If others have created successful private pay practices, could my reluctance to charge well for my services be about more than a simple marketing analysis? For example, if I’m assuming no one in my smaller community will pay my full fee, and I find that other private pay therapists in small communities are charging more than I am, what are they doing that makes it work for some, but not other therapists?

 

Did someone else impress me with this belief, and if so, are there others I respect who would challenge it?

Where did I get my own money stories, anyway? Are my doubts and fears really my own, or have I willingly adopted someone else’s narrative?

 

Finally, get crystal clear on what you are really providing for your clients.

 

When you’re talking to a prospective client, and the lump in your throat is threatening your ability to state your full fee with confidence, remember:

You are NOT charging your full fee for one hour of psychotherapy. (Please repeat that!)

You are giving the human being on the other end of the line the skills and self-knowledge to:

  • Recover from the addiction that’s been ravaging their life for years so that they can restore their family and live to see their children get married.
  • Restore a loving, life-giving, fruitful bond with their spouse, which is empirically proven to increase longevity, health, well-being, and even financial security for themselves and their children.
  • Exchange anxiety or depression for a confident and joyful life, with all the implications that holds for their careers, families, and ability to serve their communities.

You are providing the opportunity for nothing less than a changed, restored life. This is what your full fee covers.

Are these outcomes worth the price of a semester of college, a weeklong trip to Disneyworld, or selling something on Craigslist while cutting their cable service for a few months?

Are these outcomes worth it to your reduced fee clients who are able to access your services because your thriving full-fee practice supports them? What about all the other outcomes that result from your philanthropic giving as a successful entrepreneur?

 

Take these 3 steps to change your perspective and start earning your full fee:

  1. Put on your CFO hat and get serious about understanding your finances. There are lots of resources available to help you understand what your gross income—and fee—needs to be to support the life you want, based on the expenses and needs of your business.
  2. Once you know the fee you need to charge, get ruthless about focusing on the evidence that supports your goals, not just your fears. Interview other therapists, get peer support in an online forum, and find out what successful full-fee therapists do to create a thriving practice.
  3. Finally, practice stating your full fee with confidence, reviewing first what your fee really provides both you and your family, and your clients.

Remember:

It’s as scary to face a struggling practice every day as it is to take a deep breath and state your full fee with confidence.

If you’re going to be out of your comfort zone whichever way you go, why not go for it? You might just get the practice of your dreams!

 

About Liz Miller

Liz Miller, LPC, LMHC, NCC is a private practice therapist in Moscow, Idaho, who is passionate about helping committed couples repair painful marriages, and helping individuals heal from trauma and create courage, meaning, and freedom in their lives. When she’s not working, she can be found walking her dog, playing guitar, or camped next to a river.  She is happiest outdoors in places where she can see the Milky Way.

Visit Liz at lizmillercounseling.com

How to Convert Private Practice Blog Readers into Paying Clients

Blogging is a great way to increase the traffic coming to your private practice website. But how can you turn that traffic into paying clients and grow your therapy practice?

In this article, I’ll share with you 5 ways you can increase your chances of converting blog readers into paying clients.

Blogging is a great way to increase the traffic coming to your private practice website. But how can you turn that traffic into paying clients and grow your therapy practice? In this article, I’ll share with you 5 ways you can increase your chances of converting blog readers into paying clients.

1: Consistently Create Blog Content for Your Potential Therapy Clients

Sometimes I feel a bit like a broken record on this one… but that’s ok.

Consistency is key!

You must be consistent with your content marketing (blogging) in order to see true impact on your traffic.

As your traffic increases, so do opportunities to create new clients.

When you’re constantly adding new content to your website, you’re doing a few crucial things:

  1. You’re increasing the amount of pages that Google is indexing on your website. This could mean an improvement in search rankings.
  2. You’re also increasing the amount of keywords you’ll be ranking for which, once again, can improve your chances of being found in search engines.
  3. You’re demonstrating your authority and trustworthiness by sharing a wealth of knowledge on subjects that your potential clients are concerned with.
  4. You’re giving potential clients more reasons to stick around on your website and form a connection with you.

I must also stress that consistent does not necessarily mean weekly.

Consistent means what works for you, so long as it becomes part of your routine for marketing your private practice and adds new content to your website over time.

If you’re finding it difficult to stay consistent, it’s time to come up with a game plan.

Schedule some time into your calendar where you can focus on coming up with new ideas for blogs as well as time for writing them.

If you want to learn how I’ve managed to stay consistent with my own blogging, check out this post: Blogging for Therapists: 3 Simple Steps to Blog Consistently

2: Include A Bold Call To Action on Each Blog Post

Your website content should take users and potential clients on a journey.

What do I mean by this?

You want to lead your users through stages of familiarity with you and your services.

When they first come to your website or find one of your blog posts, they may have never heard of you.

So, they read your words, click around your website and get a sense of your services and who you are… they get to know you a bit.

Then, when they decide it’s time to reach out and learn even more, they’re taking the next step in getting to know you and actually beginning a relationship with you by calling or emailing you.

Hopefully that conversation leads to them becoming a client.

In order to get a potential client to take that next step, you have to give them the opportunity to do so.

People need direction.

So, give them a clear and simple call to action at the end of each blog post.

Encourage them to take whatever next step you’d like them to take to move your relationship with them to a new level.

Many therapists like to offer a free 20-minute phone consultation while others give away a free resource in exchange for an email.

Here are a couple examples of bold calls to action from a few recent clients of mine:

call to action private practice

cta lori buckley

cta liz miller

3: Give Something Away

A great way to build trust, serve a population and nurture potential clients is to offer them something of value absolutely free.

This is where being generous pays off.

If you truly want to help your population of ideal clients, find ways to serve them whether they become a client of yours or not.

This can create a great connection with potential clients and showcase your expertise, which may keep you in mind for when they are ready to reach out for therapy.

Some things you could give away to attract potential clients:

  • A PDF checklist on a topic
  • An e-book
  • A video that teaches potential clients about a topic they are concerned with
  • Free consultation calls
  • A PDF resource with lots of information on a specific issue your clients may be dealing with

You could get very creative with what you could give away.

The key is to make it something that your potential clients can’t ignore.

It should be something that would be very valuable to them and meets them right where they’re at – which is often struggling to overcome a certain challenge in their life.

You can help them get one step closer to freedom and give them a reason to call you when they’re ready to go even further by becoming your client.

4: Offer Solutions to Your Clients’ Pain Points

Why even have a blog in the first place?

Is it just to get more clients?

That’s certainly one of the main reasons we jump into blogging and content marketing.

But just like the last tip, at the core of what you do must be a desire to help people overcome whatever it is that’s holding them back.

Isn’t that why you got into therapy in the first place?

So, when you write blog posts, focus on the specific pain points and issues you love to help your clients overcome.

Use your blog as a way to educate potential clients and showcase your expertise.

If you help someone, whether they’re a client or not, this creates an appreciation and affection for you as a person.

That could certainly lead to more clients in the future.

With every blog post, try and focus on a specific lesson, skill or bit of information that can help your potential clients overcome a pain point in their life.

Create small wins for them now so you can hopefully create big wins for them later when they come in for therapy as your client.

5: Eliminate the Distractions

As a web designer devoted to folks in private practice, I’ve reviewed many therapy websites.

One of the biggest mistakes I see therapists make with their websites is having too many distractions.

We live in busy times, where people’s attention spans are extremely short.

When presented with too many options, people will often choose none of them.

So if your amazing blog posts are surrounded with lots of ads, a very busy sidebar, or multiple calls to action… people may bolt.

Which means they won’t even read your blog posts.

They’ll get overwhelmed by the work they need to do to even read your content and just move right along.

So if you want to attract more clients with your blog, you need to make sure they read your content in the first place.

Choose one main call to action to include in your blog post and that’s it.

If your sidebar is jam-packed with images and buttons, try and eliminate what isn’t essential.

And if you want to make sure your text is more readable, I actually wrote a blog all about it!: Blogging for Therapists: How to Increase The Readability of Blog Posts

Conclusion

Blogging still remains one of the best ways to increase traffic to your private practice website.

It increases the amount of keywords you’ll rank for on Google and offers you a great way to serve your potential and current therapy clients.

You can use the tips above to make sure you’re using your blog posts to their full potential in order to attract clients to your private practice.

You may want to take a look at the blogs you’ve been posting and update them with calls to action or make them more readable.

And you can keep these tips in mind as you write future blog posts and come up with new ways to bring in more of the clients you love to serve.

I’d Love To Chat With You About Your Website

I know what it’s like to try and build a website and figure out this online marketing stuff on your own. Oh the Googling, the questions and all the roadblocks that can come up along the way!

So, I offer Skype consultations as a way to help you overcome any challenges you may be facing with your therapy website and keep you moving forward.

Got a problem or just want to pick my brain? You can draw from my 15 years of web design experience and we’ll come up with a plan to improve your website, bring in more traffic and attract more clients.

If you’d be interested in scheduling a Skype consultation, you can click here to sign up.

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The Ultimate List of Podcasts for Building Your Private Practice

In recent years, the popularity of podcasts has simply exploded. If there is a subject that you want to learn more about, chances are, there’s a podcast for it. This includes podcasts about building your private practice.

In this article, we’ll round up some of the most popular podcasts for building and marketing a private practice.

The Best Podcasts to Help Build Your Private Practice Pinterest

How Podcasts Can Help You Build Your Private Practice

A few years back, before I decided to help therapists with their websites full time, I found myself commuting 1 hour each way to downtown Atlanta.

I had big dreams of being an entrepreneur and stepping out (and NOT fighting traffic every day).

While many days I found myself exhausted from the commute, I was determine to use this time to my advantage.

So I found a handful of podcasts, all about online marketing, entrepreneurship and being a great leader… and I devoured them.

It’s like I was going to school.

Every day I got to learn something new from experts I felt drawn to and trusted.

So much of what I learned in that stressful time I’m now applying to my business today.

You may not have an hour-long commute, but you may have some time during your day where you can listen to a podcast.

Podcasts give you access to experts who have gone before you so you don’t have to make the same mistakes they did when building your own private practice.

Often, communities form around podcasts where you can connect with colleagues in a similar stage of business as yourself and get support for your own private practice journey.

When it comes to running your own business, it’s so easy to feel like you’re alone and the struggles you face are unique to you.

But I know from experience that listening to podcasts, especially the ones with interviews with people like myself, have helped me realize that I’m not alone.

So, if you’re feeling like you need some support for your private practice, some fresh ideas on marketing or new inspiration for your business… check out some of the podcasts below!

Podcasts For Building Your Private Practice

 

1: The Abundance Practice Podcast with Allison Puryear

abundance practice podcast

In The Host’s Words:

“Practical advice for counselors starting and building a private practice.

On “Consult Mondays” Allison Puryear of Abundance Practice-Building will consult with a therapist who needs help building their practice.

On “What I WIsh I’d Said Wednesdays” she’ll chat with another consultant about the therapist’s conundrum to get more support for them.

On Follow Through Fridays” Allison will provide clear homework for anyone else struggling with the same problem.”

2: The Ask Juliet & Clinton Show with Juliet Austin & Clinton Power

ask juliet and clinton show

In The Hosts’ Words:

“The Ask Juliet & Clinton Show is a marketing podcast for therapists and natural health businesses. Each Tuesday an audio version of the show is published here where we answer questions related to marketing. Video versions of the show can also be viewed at www.askjulietandclinton.com.

Therapists and health business owners can submit questions that they would like answered at www.askjulietandclinton.com/ask-questions Any question related to marketing a therapy practice or holistic health business can be submitted to the show. Both beginner and advanced questions are welcome.”

3: The Online Counselling Podcast with Clay Cockrell

online counselling podcast

In The Host’s Words:

“The Online Counselling Podcast explores the world of online counseling and therapy and those that practice tele-medicine. By interviewing those who have taken their practice to a global virtual audience, we have created a rich resource for therapists, counselors, social workers, psychologists and psychiatrists. Thinking of taking your practice online?

Learn from those that have gone before you as we explore the benefits and challenges of online counseling.”

4: Practice of Being Seen with Rebecca Wong

practice of being seen

In The Hosts’ Words:

“Everyone is driven by the basic human need to be seen, heard, and understood. What does it means to really see ourselves and the people and events around us? How does that influence how we show us and how we ask to be seen?

Teaming up as a relationship therapist and a storytelling coach, we’ll be diving into how our stories shape our relationships and how our relationships shape our stories. Through interviews and solo sessions, we will be opening a space for discovery and healing.”

5: Practice of The Practice with Joe Sanok

practice of the practice

In The Host’s Words:

“Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school.

Learn killer ways to grow your referrals, save tons of money, and have some fun along the way.

Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio.

Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness.

Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should…but it doesn’t. We want more referrals and the independence that comes from a small business.

Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success.

These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com”

6: The Private Practice Startup with Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT

private practice startup

In The Hosts’ Words:

“The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up.

We’re passionate about inspiring mental health professionals on their private practice journey from startup to mastery!

On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners!

We LOVE interviewing all of our guests and most importantly we have fun doing it. We hand pick everyone we interview as we know each and every person will bring value to you and your business assisting you in reaching your goals and dreams!

We also offer webinars, online courses, in person trainings, attorney approved private practice paperwork, and are CEU providers in the state of Florida.”

7: Private Practice Talk with Kelly & Miranda

private practice talk podcast

In The Host’s Words: “Help for creating a happy and full private practice for mental health professionals.”

8: Profiles in Private Practice Success with Jennifer Sneeden

jennifer sneeden podcast

In The Host’s Words:

“Profiles in Practice Success showcases the most successful and innovative professionals in practice today.”

9: Selling the Couch with Melvin Varghese, Ph.D.

selling the couch

In The Host’s Words:

“Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world’s top business, marketing, and social media experts.

What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.”

10: Therapist Clubhouse with Annie Schuessler

therapist clubhouse podcast

In The Host’s Words:

“Therapist Clubhouse is the podcast where you’ll get support in being a private practice entrepreneur. I’m Annie Schuessler, therapist and business consultant for therapists. In each episode, I talk to a therapist who’s built a business only they could create.

You’ll hear about how they figured out stuff like online marketing, networking, identifying their niche, setting their fees, creating new services, and developing an entrepreneurial mindset. We’ll get real and talk about what it takes to create a unique and profitable private practice.

Get the inspiration and information you need to make your private practice better, starting now.”

11: The Therapist Experience Podcast from Brighter Vision

the therapist experience podcast

In The Host’s Words:

“The Therapist Experience Podcast is the podcast where we interview successful therapists about what it’s really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!”

Conclusion

The thing I love the most about this list is that as you get to know the hosts and their guests, you’ll start to see how connected this amazing community is.

Each host brings their own stories and perspectives on growing a private practice and they all want to see you succeed in your business.

I hope this list leads you to some fresh inspiration for marketing your own private practice!

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How To Write Amazing Blog Post Titles That People Actually Click

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside.

In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside. In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

Why Blog Titles Are So Important to Successful Content Marketing

Your blog headline is the first impression a reader will have with your content.

It can be their reason for clicking or their reason for brushing your post aside.

How sad would it be to slave over a blog post for hours, getting the content just write and then slapping a title on it that doesn’t draw people to the value they’ll find within the content?

We live in fast-paced times where the amount of information we see each day is astounding.

People are flying through their Facebook feed while waiting in checkout lines or scrolling through Pinterest while watching TV.

It’s become increasingly harder to make your content stand out and reach your ideal audience in this noisy sea of information.

But a catchy headline could cause someone to pause, pique their interest and make them hungry for more of the content they’ll find in your blog post.

It’s also one of the most important factors for your search engine optimization (SEO).

Combine SEO with a catchy, intriguing headline and it’s content marketing gold!

Let’s get into some tips for writing blog headlines that get clicked, shall we?

1: Keep your Blog Post Titles Short and Unique

55 characters is your target for the length of your blog post titles.

This is amount of characters that Google will show users in their search results. Anything longer will get cut off.

Shorter headlines also tend to get more clicks because they’re easier for readers to digest and know exactly what they’ll get when they click.

Get creative here. Don’t just write generic titles.

Include a keyword but also put some emotion into it that will make your title stand out from the rest of posts flying through the internet.

2: Focus On Keywords

Powerful headlines always focus on a keyword.

This is how people may find your blog post and let’s search engines know what your blog post is about.

Decide on what words your audience may type into Google to find your blog post and work that into the title.

3: Get Emotional

A catchy blog post title will have a healthy dose of emotion that will grab the reader’s attention and lead them to click for more.

You can use power words to not only make your post titles unique, but also give a sense of urgency, curiosity and emotion.

You want to stay away from common words like best, awesome, or great.

Go for the jugular here and get creative!

Use words like:

  • Ultimate
  • Greatest
  • Fascinating
  • The Truth About…

For example, a generic headline for blog post may go something like this:

“How to Set Boundaries in Marriage”

It’s not bad, but unless I’m really interested in that topic, it doesn’t really intrigue me much.

But what about:

“The TRUTH About Setting Boundaries in Marriage”

You see the difference? The second title creates a bit of intrigue and makes me feel like everything I’ve heard up to this point about boundaries in marriage was incorrect.

I just gotta click!!

Here’s a great list of 317 power words you can start using today.

4: Use Numbers

There’s something about numbers that increase engagement with blog post titles.

When you say “10 Ways to Set Boundaries in Marriage” as opposed to “How to Set Boundaries in Marriage” it conveys the value of the post and exactly what the reader will gain from checking out your content.

I enjoy creating these types of blog posts myself because they provide a clear outline for the content instead of a giant blank slate.

The same mentality gets passed along to readers, because they can more easily wrap their head around a list of short tips rather than one long “how to” post.

When it makes sense, try and include numbers in your headlines to drive engagement.

5: Write and Re-Write To Get Your Blog Post Titles Right

I had fun with the word-play on that subtitle, not gonna lie

Writing effective and engaging blog post titles takes a lot of practice.

Rarely will you ever use the first title you came up with.

I like to have a working title for my blog post to give me some direction for what I’m going to write.

But as the content unfolds, it may make sense to re-write the title.

Finally, once the blog post is complete, I’ll spend time focusing solely on optimizing my title.

One of my favorite tools to help me do this is CoSchedule’s Headline Analyzer.

You can put your headline into the form and CoSchedule will analyze it, score it and give you tips to improve it.

Here’s the analysis for a working title I had for this blog post:

blog post headline analyzer

You can see I’ve got some work to do get the right balance of words and structure for my title.

It will also give you some other scores to help you improve your headline, such as analyzing the length:

blog post headline analyzer length

Conclusion

Writing blog post headlines that stand out and get clicks takes time and practice.

It’s a skill, like blogging, that you’ll grow in over time.

Take note of the types of headlines you see in Google and social media and think about why they stood out to you.

Using the tips and resources above, spend time trying to recreate that feeling of urgency or curiosity you felt when you read those headlines.

Keep at it and, over time, I have no doubt you’ll see an increase in traffic to your blog posts.

Want more blogging tips? I've created a FREE checklist, 11 Things You Should Do To Every Blog Post Before You Hit Publish.

Inside, you'll get 11 simple things you can do to optimize each blog post. You can print it out and refer to whenever you write your next amazing piece of content.

I've created a free checklist for you to reference when writing your next blog post
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How To Set Up Pinterest Rich Pins for Your Private Practice Website

Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website.

In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website. In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

What Are Pinterest Rich Pins?

Rich pins are a way for Pinterest to provide some extra information about your website along with pins that link back to your pages and posts.

By enabling a bit of code on your website, it allows Pinterest to gather a little information about any content pinned from your website.

A bold title, your website name and your profile picture all appear with your pin to let pinners know more about who they’re repinning and where the content came from.

Here’s an example of what Rich Pins do:

pinterest for therapists rich pin

All this extra info will help you stand out in the busy Pinterest feed.

Notice how Rich Pins display your blog titles clear and gives your ideal audience more chances to click over to your website.

And tests have shown that Rich Pins have been proven to increase traffic.

So you’re going want to set up this functionality if you’re using Pinterest to promote your private practice blog.

You may be wondering, what does a NON Rich Pin look like?

For comparison’s sake, here’s an example:

pinterest non rich pin

There’s no extra information, such as a bold title for the content, a “read it” button, or “Article from” highlight of the author’s Pinterest profile.

This can result in less repins, fewer follows and less traffic back to the original website’s content.

Getting Started With Rich Pins for Your Therapy Website

Setting up this extra Pinterest functionality does not take long and has tons of benefits.

And you can set it up once, and then any content pinned from your website will display as a Rich Pin.

In order to enable Rich Pins, you have to have what’s called “Open Graph” code on your website.

This is the same type of code that Facebook uses to pull in information for links you share on their platform.

The process is a little different depending on which website platform you use. So I’ll cover a few of the most popular ones below.

Using WordPress to Set Up Rich Pins

The process to enable Rich Pins is extremely easy when using WordPress.

Step 1: Install the Yoast SEO plugin

Step 2: Click on “Social” under the Yoast SEO settings

rich pins yoast 1

Step 3: Click on the Facebook tab and make sure Open Graph is enabled

rich pins yoast 2

Step 4: Validate your Rich Pins with Pinterest using their Rich Pin Validator

rich pin validator

Once validated, Pinterest will show you the information they see for your website:

rich pin pinterest validated

Using Other Website Platforms to Enable Rich Pins

Wix: Setting up Rich Pins with Wix

Squarespace: Already supported when you link your Pinterest account from within Squarespace settings. Once linked, run the Rich Pin Validator here.

Weebly: You’ll have to first add the Open Graph code to your website’s “Head” code. Check out the instructions here.

How Using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

Rich Pins are just one of many simple strategies you can use to help drive lots of traffic to your private practice website using Pinterest.

Now, I’ve spent the last couple years testing what works and doesn’t work for driving traffic to websites.

And Pinterest can be a game changer.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

And after just 6 months of using Pinterest strategically I saw a 15x increase in my traffic!

I’d like to share this Pinterest strategy with you…

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

So I’ve compiled together my favorite traffic-driving tactics, combining blogging with simple Pinterest strategies to help you grow your website traffic quickly into a free, 10-day email challenge.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

 

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Blogging for Therapists: How to Find Your Niche

When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?”

But when it comes to blogging, there is another question that’s an even more powerful place to begin.

Who are you writing for?

Once you know the answer to THIS question, the rest falls into place.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

Understanding who your ideal clients are and creating content specifically for them is key to driving traffic to your site.

Though casting a wide net and writing in generalizations can be appealing in the beginning, it actually shuts out the opportunity to provide the best content to the specific type of client you’re looking for.

Related: 5 Tips To Increasing Your Website Traffic by Choosing a Niche

How to Find Your Blogging Niche

Take some time to go through the exercise below to help you uncover the focus of your blog and your ideal audience.

Step 1: Take a step back and ask yourself “What clients do I really love working with?”

Really think about that and try and describe your ideal client.

Think about their lifestyle, their age and career. What does their family look like?

Try to describe the in as much detail as you can.

Step 2: What are some common challenges that you love to help your clients overcome?

Think about some of the things you’ve worked together to overcome and the outcome of your work together.

What type of therapy work really excites you?

Do you love helping newly married couples start their marriage off with solid communication skills?

Or is it helping someone move past a trauma in their life?

Step 3: How can reading your blog posts help this population?

What transformation can you help your clients achieve?

Why should they read your blog and what can they expect from reading your blog?

Step 4: What impression do you want to leave on someone after they’ve read your blog?

Think about how you want an ideal client to feel after reading one of your blog posts and describe it.

Do you want them to feel inspired to connect with their family in new ways?

Or maybe you want your ideal client to feel proud and unashamed of who they are.

Do this for each client that has energized you to discover what marketers call your “Target Audience.”

An Example of Defining Your Blog’s Focus

Because I like to be a little more show than tell, here’s an example of what it looks like when you define your blog niche and ideal client:

“I’m energized by the work I do with young professionals, aged 25 -30 years old. They are primarily unmarried, focused on their career and have an active social life.

They often struggle with insecurity, poor boundaries and overcoming shame from past and present relationships.

My blog posts can provide this population with ideas and knowledge that they can apply to their lives today in order to understand their boundaries, improve their communication with others and begin seeing a positive change in their lives and relationships.”

See how descriptive you can be?

Then, every time you have a new blog post to write, you can sit down and picture your ideal client.

Pretend like you’re talking to just one person, and I know your blogs will become packed with extremely valuable information that will attract your ideal clients to your private practice website.

Download the Free Find Your Blog Focus Worksheet

To help you navigate through finding your blogging niche and establishing your private practice’s voice and tone, I’ve created a worksheet for you to download here.

This worksheet is from a future course (tease!) I’m creating all about driving traffic using your blog.

With this Free PDF, you’ll be able to:

  • Identify your ideal client
  • Create a list of blog categories and subcategories (topics) to write about
  • Break through bouts of “writer’s block” with ease

Every client you see is unique, but chances are, they have several things in common.

That is your specialty. It’s what you’ve trained years for and are now spectacular at it. The same practice should be used when blogging for your private practice.

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Getting Started with Google Analytics

Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting Started With Google Analytics Pinterest. Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting started with Google Analytics can be a bit daunting at first, but after a few simple clicks, and some basic knowledge of how to read reports, you’ll be ready to refine your content to reach your target audience – your future clients!

For example, is your traffic peaking at a specific time? Then that’s when you know to post new content!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

Here’s how you get started:

 

Step 1: Create a Google Account

This one is rather simple, especially if you already have a Google or Gmail account!

Just click on the Google Analytics Sign Up page and either register or login, if you already have an account.

Screen Shot 2017 06 05 at 9.06.15 AM

Step 2: Sign up for Google Analytics

Once you’ve logged in to your Google account, you’ll see this screen. Click on “Sign Up” to start your Google Analytics account.

Screen Shot 2017 06 05 at 9.07.34 AM

Step 3: Set up your website tracking

The following screen will prompt you to enter some information regarding your website. It gives you the option of entering information for a Website or a Mobile site.

VERY IMPORTANT – Choose “Website”! Then enter the information requested.

Screen Shot 2017 06 05 at 9.11.24 AM

Step 4: Get your tracking code

Once you’ve gone through the aforementioned steps, Google Analytics will provide you with your own unique tracking code.

Once that code is entered into your WordPress site, ideally through a plugin, data will bounce back and forth between the two tools, providing you with all the information you need about your audience!

The tracking code page looks a little something like this:

gatrackingcode

Not Using WordPress?

Click on the website platform you’re using to view instructions on where you’ll need to place your Google Analytics tracking code:

Useful Reports:

Now that Google Analytics is up and running efficiently, you’re going to want to monitor your reports.

The ones I find most useful are:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

Here is the Audience Overview Dashboard:

Screen Shot 2017 06 05 at 12.24.55 PM

Here, you can see how many new visitors there are vs returning visitors, the total number of people visiting the site in a given time period (May 29-June 4), and on average how long they were on the site.

The metrics you monitor can be changed in the drop down menu under “Overview”.

Screen Shot 2017 06 05 at 12.28.24 PM

If you ever get stuck, Google Analytics has a built in tutor to walk you through reading reports in each section.

Screen Shot 2017 06 05 at 12.30.55 PM

Conclusion

The more you know, the better you can serve your prospective patients.

Using Google Analytics on your private practice website is an easy way to learn all you can about your audience in real time, make necessary changes, and draw even more traffic to your business.

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