The ONE Blog Post That Will Really Boost Your Private Practice

When the majority of your day is spent working with clients, any marketing activity has to be something that has the potential to make a difference – as I am sure you will all agree with.

But then, which activity to focus on?

Should you create social media posts, blogs, instagram visuals, an opt-in PDF? And then comes the question I so often hear… “where do I even START?!”.

Then maybe you do nothing for another day, week, or month from sheer overwhelm.

You certainly aren’t alone.

The good news is, you are focussing on the right thing – serving your clients and potential clients.

When clients are happy, referrals come your way.

There is however, a content marketing method that I want to share with you that takes care of your private practice blog and your social media and acts as a lead generation machine.

After all, gaining leads 24/7 – even while you are with your clients – has to be a win/win.

Enter the Power Post.

The Power Post is a method taught by my friend, Jo Gifford, and she describes it like this:

“When you are working 1:1 in your business, time to create content needs to be maximised and make to work as much as possible for you and your business. The Power Post is a brilliant way to create a really valuable piece of content that works as an opt-in to gain leads for you, showcases your authority, and can be repurposed for evergreen visual content time and time again. In short, this is the ONE post you need to really move the needle in your business”.

Jo created the system from learning the content strategies that work, and applying it to the way her clients needed to work.

As a therapist working in your business, you need:

  1. To know how to get authority QUICKLY and stand out from the crowd.
  2. A system you can DIY and/or begin to outsource.
  3. To make your content work really hard for you 24/7;
  4. To create influence and authority without churning out content and not seeing results.
  5. To create SUPER EFFECTIVE blog posts that rank highly, quickly, and get you leads that turn into clients.

So, how does it work?

A Power Post is, effectively, a link post, which is GOOD news!

Yup, you don’t need to create all the content yourself.

The strategy works by creating a blog post that deals with a particular subject in your area of expertise and one that your ideal client will find irresistable.

You then curate valuable links from other experts in your area that relate to this subject, and compile them into chapters.

This example by Sarah Grafelman-King of Invigorate PT showcases how this works really well.

Sarah has created a bookmarkable guide to Dystonia, which acts as a super valuable resource for potential clients who are researching Parkinson’s disease.

Sarah links to other articles which have valuable information on this subject, and adds her own take on things in the introduction and throughout the post.

What this means is that Sarah has been able to create a brilliant post that add a lot of value to her audience, it has her tone of voice so we get to know her, and the best part?

She didn’t have to personally create all the links she points to in the post.

Now, while this might seem really easy to do – and it is! – there are a few elements of a power post that really make it work.

The post needs to be:

  • Curated with links from influencers in your niche
  • Visually appealing
  • Easily shareable
  • Written with compelling copy for the introduction

Let’s take a look at another example, this time from Jo Gifford.

Jo’s post on content hacks shows how you can create a post that looks amazing, that also acts as an opt-in.

After reading the post, visitors have the option to opt-in and join Jo’s mailing list when they join here 5 Day Killer Content Kickstart Challenge.

Other ways to offer an opt-in are to offer a PDF download, an added bonus piece of audio or video, or a loyalty card/offer code for subscribers only.

The great thing about using this content strategy is that is does so much of the heavy lifting for you.

It works as a fabulous SEO-rich post, an opt-in for lead generation, AND it can be re-purposed over and over again as quotes for visual social media, Facebook, Twitter, Pinterest and Instagram.

With all that working for you, you can easily jump onto social media or your business blog and add content that is off the cuff and much less strategic, knowing that your lead generation machine is out there working for you.

Creating a post like this can feel overwhelming at first, but once you know how it all fits together it’s something you can refer to again and again in your private practice.

But, lucky for us, Jo has agreed to offer her live Power Post masterclass just for the Create My Therapist Website community… and at a special discounted rate!

In her Power Post training, Jo offers live check ins as well as personal support and accountability to get the work done.

Jo says, “ I find that busy professionals find it hard to know where to start with content creation, and once we look at how to slice up the tasks and get productive my clients see huge results”.

Learn How to Create Your Own Power Post with Jo’s 4-part Masterclass Series Starting October 16!

If you’ve been struggling to create content that attracts your ideal client to your website, Jo has graciously offered to help.

She’s agreed to lend her content marketing expertise and open up her masterclass JUST for the CMTW community.

In this 4 part live masterclass series, you will learn to create authority-building content that opens doors, builds your list, positions you as a leader, and drives traffic to your site like crazy.

She will be covering the exact techniques you need to create content that your audience really needs, how to add to the conversation and build on existing authority, how to add extra value that leads to massive traffic and email list sign ups, and how to quickly position yourself online as a leader.

You can get your space right here if you are ready to really power up your online presence and attract more clients.

jo gifford power post

This masterclass begins October 16, 2017.
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A Little About Jo Gifford

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, Killer Content Academy and the Power Post training technique,  she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine, Fresh Business Thinking, B2B Marketing Magazine and many more, she is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

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The Ultimate List of Podcasts for Building Your Private Practice

In recent years, the popularity of podcasts has simply exploded. If there is a subject that you want to learn more about, chances are, there’s a podcast for it. This includes podcasts about building your private practice.

In this article, we’ll round up some of the most popular podcasts for building and marketing a private practice.

The Best Podcasts to Help Build Your Private Practice Pinterest

How Podcasts Can Help You Build Your Private Practice

A few years back, before I decided to help therapists with their websites full time, I found myself commuting 1 hour each way to downtown Atlanta.

I had big dreams of being an entrepreneur and stepping out (and NOT fighting traffic every day).

While many days I found myself exhausted from the commute, I was determine to use this time to my advantage.

So I found a handful of podcasts, all about online marketing, entrepreneurship and being a great leader… and I devoured them.

It’s like I was going to school.

Every day I got to learn something new from experts I felt drawn to and trusted.

So much of what I learned in that stressful time I’m now applying to my business today.

You may not have an hour-long commute, but you may have some time during your day where you can listen to a podcast.

Podcasts give you access to experts who have gone before you so you don’t have to make the same mistakes they did when building your own private practice.

Often, communities form around podcasts where you can connect with colleagues in a similar stage of business as yourself and get support for your own private practice journey.

When it comes to running your own business, it’s so easy to feel like you’re alone and the struggles you face are unique to you.

But I know from experience that listening to podcasts, especially the ones with interviews with people like myself, have helped me realize that I’m not alone.

So, if you’re feeling like you need some support for your private practice, some fresh ideas on marketing or new inspiration for your business… check out some of the podcasts below!

Podcasts For Building Your Private Practice


1: The Abundance Practice Podcast with Allison Puryear

abundance practice podcast

In The Host’s Words:

“Practical advice for counselors starting and building a private practice.

On “Consult Mondays” Allison Puryear of Abundance Practice-Building will consult with a therapist who needs help building their practice.

On “What I WIsh I’d Said Wednesdays” she’ll chat with another consultant about the therapist’s conundrum to get more support for them.

On Follow Through Fridays” Allison will provide clear homework for anyone else struggling with the same problem.”

2: The Ask Juliet & Clinton Show with Juliet Austin & Clinton Power

ask juliet and clinton show

In The Hosts’ Words:

“The Ask Juliet & Clinton Show is a marketing podcast for therapists and natural health businesses. Each Tuesday an audio version of the show is published here where we answer questions related to marketing. Video versions of the show can also be viewed at

Therapists and health business owners can submit questions that they would like answered at Any question related to marketing a therapy practice or holistic health business can be submitted to the show. Both beginner and advanced questions are welcome.”

3: The Online Counselling Podcast with Clay Cockrell

online counselling podcast

In The Host’s Words:

“The Online Counselling Podcast explores the world of online counseling and therapy and those that practice tele-medicine. By interviewing those who have taken their practice to a global virtual audience, we have created a rich resource for therapists, counselors, social workers, psychologists and psychiatrists. Thinking of taking your practice online?

Learn from those that have gone before you as we explore the benefits and challenges of online counseling.”

4: Practice of Being Seen with Rebecca Wong

practice of being seen

In The Hosts’ Words:

“Everyone is driven by the basic human need to be seen, heard, and understood. What does it means to really see ourselves and the people and events around us? How does that influence how we show us and how we ask to be seen?

Teaming up as a relationship therapist and a storytelling coach, we’ll be diving into how our stories shape our relationships and how our relationships shape our stories. Through interviews and solo sessions, we will be opening a space for discovery and healing.”

5: Practice of The Practice with Joe Sanok

practice of the practice

In The Host’s Words:

“Joe Sanok from the blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school.

Learn killer ways to grow your referrals, save tons of money, and have some fun along the way.

Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio.

Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness.

Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should…but it doesn’t. We want more referrals and the independence that comes from a small business.

Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success.

These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast.”

6: The Private Practice Startup with Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT

private practice startup

In The Hosts’ Words:

“The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up.

We’re passionate about inspiring mental health professionals on their private practice journey from startup to mastery!

On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners!

We LOVE interviewing all of our guests and most importantly we have fun doing it. We hand pick everyone we interview as we know each and every person will bring value to you and your business assisting you in reaching your goals and dreams!

We also offer webinars, online courses, in person trainings, attorney approved private practice paperwork, and are CEU providers in the state of Florida.”

7: Private Practice Talk with Kelly & Miranda

private practice talk podcast

In The Host’s Words: “Help for creating a happy and full private practice for mental health professionals.”

8: Profiles in Private Practice Success with Jennifer Sneeden

jennifer sneeden podcast

In The Host’s Words:

“Profiles in Practice Success showcases the most successful and innovative professionals in practice today.”

9: Selling the Couch with Melvin Varghese, Ph.D.

selling the couch

In The Host’s Words:

“Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world’s top business, marketing, and social media experts.

What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.”

10: Therapist Clubhouse with Annie Schuessler

therapist clubhouse podcast

In The Host’s Words:

“Therapist Clubhouse is the podcast where you’ll get support in being a private practice entrepreneur. I’m Annie Schuessler, therapist and business consultant for therapists. In each episode, I talk to a therapist who’s built a business only they could create.

You’ll hear about how they figured out stuff like online marketing, networking, identifying their niche, setting their fees, creating new services, and developing an entrepreneurial mindset. We’ll get real and talk about what it takes to create a unique and profitable private practice.

Get the inspiration and information you need to make your private practice better, starting now.”

11: The Therapist Experience Podcast from Brighter Vision

the therapist experience podcast

In The Host’s Words:

“The Therapist Experience Podcast is the podcast where we interview successful therapists about what it’s really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!”


The thing I love the most about this list is that as you get to know the hosts and their guests, you’ll start to see how connected this amazing community is.

Each host brings their own stories and perspectives on growing a private practice and they all want to see you succeed in your business.

I hope this list leads you to some fresh inspiration for marketing your own private practice!

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How to Increase Traffic Your Private Practice Website (Join the Free Challenge)

Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists.

I mean, why put all this effort into building your website if no one’s even going to visit it?

And how are you supposed to attract new clients if they can’t even find you online?

I’m with you.

I’m all for making sure you’re not spinning your wheels and wasting your time and resources trying to create a website that doesn’t bring you more traffic – and ultimately – clients.

So, how DO you increase your traffic and attract more potential clients to your website?

That’s the million dollar question, isn’t it?

Well, I’ve been there myself.

I launched Create My Therapist Website as a blog back in July of 2015 and since then I’ve learned all about what works and what doesn’t work when it comes to driving traffic to a website.

And after trying so many strategies – from pulling my hair out over SEO to trying to understand Facebook ads – I’ve landed on a simple system that keeps my blog on track and continuously brings me new traffic (mostly on autopilot).

The best part is, this traffic-driving strategy is FREE and it can work for anyone in any niche.

So, to help you get more traffic to your private practice website, I’ve developed a 10-day Kickstart Your Blog Traffic Challenge.

For 10 days, I’ll deliver one daily lesson to your inbox that will share with you simple ways you can increase traffic to your blog.

Each day will build on the day before it and by the end of it, you’ll have a system and a process you can follow to grow your traffic month after month.

I’ll also be bringing you some live video trainings along the way to answer your questions and go deeper into my favorite traffic-building tips.

Click here to enroll in the Kickstart Your Blog Traffic Challenge >>

Now, this isn’t just a bunch of random blog tips and tactics…

I’ll literally be sharing the same strategy I used that led to a 15x increase in traffic to my own website… in just 6 months.

It’s the same strategy I still use today to bring in tons of traffic to my website without SEO and paid advertising.

And I can’t wait to share it all with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

Lesson #1 will arrive in your inbox today!



Getting Started with Google Analytics

Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting Started With Google Analytics Pinterest. Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting started with Google Analytics can be a bit daunting at first, but after a few simple clicks, and some basic knowledge of how to read reports, you’ll be ready to refine your content to reach your target audience – your future clients!

For example, is your traffic peaking at a specific time? Then that’s when you know to post new content!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

Here’s how you get started:


Step 1: Create a Google Account

This one is rather simple, especially if you already have a Google or Gmail account!

Just click on the Google Analytics Sign Up page and either register or login, if you already have an account.

Screen Shot 2017 06 05 at 9.06.15 AM

Step 2: Sign up for Google Analytics

Once you’ve logged in to your Google account, you’ll see this screen. Click on “Sign Up” to start your Google Analytics account.

Screen Shot 2017 06 05 at 9.07.34 AM

Step 3: Set up your website tracking

The following screen will prompt you to enter some information regarding your website. It gives you the option of entering information for a Website or a Mobile site.

VERY IMPORTANT – Choose “Website”! Then enter the information requested.

Screen Shot 2017 06 05 at 9.11.24 AM

Step 4: Get your tracking code

Once you’ve gone through the aforementioned steps, Google Analytics will provide you with your own unique tracking code.

Once that code is entered into your WordPress site, ideally through a plugin, data will bounce back and forth between the two tools, providing you with all the information you need about your audience!

The tracking code page looks a little something like this:


Not Using WordPress?

Click on the website platform you’re using to view instructions on where you’ll need to place your Google Analytics tracking code:

Useful Reports:

Now that Google Analytics is up and running efficiently, you’re going to want to monitor your reports.

The ones I find most useful are:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

Here is the Audience Overview Dashboard:

Screen Shot 2017 06 05 at 12.24.55 PM

Here, you can see how many new visitors there are vs returning visitors, the total number of people visiting the site in a given time period (May 29-June 4), and on average how long they were on the site.

The metrics you monitor can be changed in the drop down menu under “Overview”.

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If you ever get stuck, Google Analytics has a built in tutor to walk you through reading reports in each section.

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The more you know, the better you can serve your prospective patients.

Using Google Analytics on your private practice website is an easy way to learn all you can about your audience in real time, make necessary changes, and draw even more traffic to your business.

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The Ultimate List of Online Directories for Therapists

Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out.

Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out. In this post you’ll find nearly 100 online therapist directories where you can list your services.

Even before she had a website, my wife had a Psychology Today profile. It was through this that she was able to get a couple of her very first counseling clients.

Once we launched her website, she linked to it from her online profile, and she had a tag team of online marketing that really let her personality and her services shine.

In this post you’ll find nearly 100 online therapist directories where you can list your services.

General Therapist Directories

  1. 1-800-Therapist
  3. All About Counseling
  4. Alternative Therapists Directory
  5. American Therapy Association
  8. Christian Counselor Directory
  9. CounselChat
  10. Couples Therapist Directory
  11. EMDR International Association
  12. Ethnic Counselors
  13. The Family & Marriage Counseling Directory
  15. Gay & Lesbian Medical Association (GLMA)
  17. HelpPro Therapist Finder
  18. Hypnotic World
  19. International Institute for Trauma and Addiction Professionals
  20. The International Society for Neurofeedback and Research
  21. International Therapist Directory
  22. Integrative Medicine for Mental Health
  23. IVY
  24. Licensed Therapists
  25. Life Quality Improvement Center
  26. Marriage Counseling & Therapy Network
  28. My Therapist Match
  29. National Board of Certified Counselors
  30. National Directory of Family & Marriage Counseling
  32. Online Counselling Directory
  33. Online Therapy Institute’s Directory
  34. PsychDirectory
  36. Psychology Today
  37. Right Therapist
  38. Self Growth
  39. Talking Therapy
  40. Talkspace
  41. The Therapists Directory
  43. TherapySquare
  45. Theravive
  46. Wecounsel

Location Specific Therapist Directories


  1. Psychology Matters Asia


  1. Associated Relationship & Marriage Counselling Sydney
  2. Australia Counselling Directory

British Columbia:


Great Britain:

  1. The British Psychological Society

United States:
















New Hampshire:

New Jersey:





Did I Miss Any?

Let me know in the comments below if there are any online directories for therapists that I missed and I’ll make sure to add them to the list!

How To Diversify Your Income for Private Practice Success

Guest post by L. Gordon Brewer, Jr., MEd. LMFT

How To Diversify Your Income for Private Practice Success Pinterest - L. Gordon Brewer shares tips and strategies to diversify your income as a therapist in private practice.

All of us want to be paid for what we do.

When a therapist goes into practice, there are essentially two basic ways a person can be paid for what they do.

One is to be employed by an agency or other provider of services for what you do. The other way is to be self-employed and get paid directly for the services you provide. And, of course, there are pros and cons to either way of doing it.

With being employed, for your income to increase, you will have to get a raise in pay each year.

This might happen if you get a merit increase or you somehow advance within the organization. Either way, it is highly dependent on the organization when and if you get an increase in pay.

But what about being self-employed; AKA private practice?

In most cases, what you get paid is determined solely by you. And of course there are a lot of factors that go into this: your average rate per session, the number of sessions you have, the cost of keeping an office open, vacation time and time off all affect your bottom line and ultimately what you get paid.

For anyone that is solo and in private practice there are limits as to how much you can make if you do not diversify your income.  

In other words, there is only so much you can charge per session and only a limited number of session you can have. There is only so much time in a day.

For a solo practitioner there are three “traditional” ways to increase you income in private practice:

  1. Create a higher level of counseling income for your time (increasing your rates) or
  2. Spend more time with clients (more sessions) or
  3. A combination of these two approaches

Just seeing clients can be limiting.

It is not “scalable”. You can fill your practice and spend a lot of time seeing clients. But you will quickly reach a limit as to what you can do. That is why it is important to find ways to diversify your income. By diversifying streams of income, you can increase your income without having to spend more time having sessions.

Generating More Income with a Group Practice

One of the best ways to “scale-up” is to move from being a solo practice to a group practice.

In other words bring in other clinicians into your practice in order to duplicate your efforts. Group practices can be structured in several different ways. And from an income perspective the practice owner(s) get a portion of the income produced by each individual in a practice.

Group practices can be structured in any number of ways.

A common way though is for the practice owner to hire the clinicians as a contract provider and do a “fee split” with the clinician. In other words, the practice owner keeps a certain percentage of the total fee collected for each session. (Ex. 60/40 split; the clinician keeps 60% of what is collected).

Other ways to do this is for the clinician to simply pay a flat rate each month to be part of the practice.  In many ways it is simply them paying “rent” or subleasing.

A third way of doing group practice is to make the other clinicians employees of the practice.

This requires more of the practice owner in terms of providing the required benefits and meeting employment regulations.  And there are some states that limit you from doing split fees, so it is something that needs to be researched for your area

Other ways therapists can diversify their income

Being able to diversify your income as a therapist or counselor is something that is very doable.

It does require thinking outside the box and looking for ways to bring in either passive income or more income for the same amount of time.  In other words, getting more money for the time spent.  Time is limited.

So in order to increase income, you have to get more money for the time spent.

Here is a list of other ideas for increasing or generating other streams of income  for your practice:

  • Group therapy sessions- brings in several counseling clients at once without you having to spend the time on individual sessions.
  • Offering or being trained in services outside the clinical realm.  For example, mediation services.  Family mediators are something that is always needed and in high demand from courts.  Most states require a certification in this, but it does create the potential for charging much larger fees for your time.
  • Community workshops or classes that you charge for; again this allows you to concentrate your time for a larger amount of income
  • Creating online courses or webinars you can charge for; ideas would include parenting or anger management
  • Writing a book or creating other materials to sell;  workbooks or guides for clients are good ways to generate income; self-publishing on Kindle.
  • “Monetizing” your website or blog; using affiliate marketing links to generate income when people purchase books or other items you recommend. (Affiliate links are when someone clicks on a link you provide and then get a commission if they buy something from that link):

Check into Amazon Associates – . Amazon provides a way for you to create an online “store” to sell books and products your remmend on your website.  You will need to know how to embed code on your website, but it is simple to do once you learn how to do this.  It is simply a matter of copying and pasting some code that Amazon provides.  Here’s an example of an Amazon “Store” on my website:

  • Start offering “concierge services” (retainer services); people pay in advance for sessions that they may or may not use. In other words, you could offer a “package” in which people pay a specific fee or “membership” for you to be available to them for therapy sessions.
  • Related to the previous idea, start a local or mini EAP.  With this idea a clinician would set-up an agreement/contract with local businesses to see employees that wanted or needed services.  Really modeled after traditional EAP (employee assistance programs).  The businesses or client would pay a fee to “join” the service and then a specific reduced per session rate when they use the services. The additional income for the clinician would come from the “membership fees”.
  • Offer products within your practice.  For example, being able to sell books, meditation products or health products can bring in additional income.  Be careful about this in that having these products in your office. It could turn-off some of your clients. But if these “products” fit with what you are doing in sessions, it could bring in additional income.

Diversifying Your Private Practice Income is Doable!

As has been mentioned already, being able to diversify your income in private practice is absolutely doable.

It does take a bit of creativity and being able to think outside having a strictly “fee for service” business.

Ultimately it means being able to learn how to get more for your time and ways to bring in income that do not require your time.


Gordon Brewer - The Practice of Therapy


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Websites for Therapists: How to Optimize Images for SEO

Using images on your private practice website is a great way to make your site look pretty, but it’s also a great chance to improve your SEO (search engine optimization). There are a few things you can do when adding images to your website to make sure they’re working to help you get found in search engines.

In this post we’ll go over how you can improve your SEO by optimizing your images.

Using images on your private practice website is a great way to make your site look pretty, but it’s also a great chance to improve your SEO (search engine optimization). There are a few things you can do when adding images to your website to make sure they’re working to help you get found in search engines. In this post we’ll go over how you can improve your SEO by optimizing your images.

Search engine optimization has to do with specific things you can do to let Google and other search engines know your content exists and then show that content to the people who are searching for it.

SEO can be confusing and there are many different factors that affect it, but optimizing images as you add them to your therapy website or blog is a pretty simple process. Yay!

So let’s get into it…

Give Your Images Descriptive File Names

When you upload an image file to your website, you should never just leave the default file name.

Whether you take a photo using your own camera or download a stock photo from the internet, you’ll want to change the name of the file to reflect the content in which the image appears.

For example, an image straight from a camera may be called img_0125.jpg.

Search engines would have no clue what that image could be about or whether it fits in with your content.

So rename that image to something more descriptive and include a keyword that someone may use to find the content you’re creating.

Something like, 5-ways-to-combat-anxiety.jpg.

Search engines crawl not only the words on your website, but the text associated with images on your website. They can’t tell what an image is but they can get cues from the various ways you describe your images. This includes the file name.

Keep Your Image File Size Small

With about half of all website traffic coming from mobile devices these days, it’s extremely important that your content load fast.

Page speed is also one of Google’s hundreds of factors that affect your page rank.

So you want to make sure that your images are not unnecessarily large in file size.

For images within blog posts, I try to keep them no larger than 800 pixels wide and less than 150mb in file size.

I personally use Photoshop to adjust my images. But you can use a free service like TinyPNG.

You can quickly drag an image into TinyPNG and it will quickly compress it down to a smaller file size:

tinyPNG seo optimize images psychotherapists

The key is to make your images as small in filesize as possible without losing a ton of quality.

To test your own site speed and see if you have any images that are driving up your load times, you can use this tool, from Pingdom.

Give Your Image a Descriptive Title Tag

Image titles are what appear when you hover over an image with your mouse.

In WordPress, when you upload an image, it will automatically use your image’s file name as the title. So you’ll want to edit that and give a descriptive title.

Depending on how many photos I have in a blog post, I’ll just use my blog’s title as the title of the image here.

Write Descriptive Alt Image Tags

Alt tags are used as an alternative description of your images if/when your images don’t load.

Like your file name and image title, alt tags help let search engines know what your image is about.

You can be pretty descriptive here and let Google know exactly what the image is and include keywords where it makes sense.

Do your best to describe the photo and the content it appears in.

In WordPress, each time you upload an image, you’ll see a spot for the Alt Text. Alternatively, clicking on an image in your media library will lead you to it as well:

wordpress alt tag seo optimize images


If you make these four steps part of your process when uploading images to your website it will make search engine optimization much easier.

Over time, it will ensure that your content contains everything it needs to let Google know what it’s about and start sending you some organic traffic.

If you’re curious about other ways you can optimize your content for search engines, check out this post all about on-page SEO.


Want To Learn More About SEO?

Check out my mini-training, A Little Course About SEO:

5 Mistakes Therapists Make When Blogging

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients.

But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively.

In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients. But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively. In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

1. You’re Not Blogging At All

When my wife first launched her private practice and her new website, there certainly was not a flood of clients or web traffic.

On the positive side, this meant she had more time for marketing.

So she began adding a few blog posts each month to her therapy website and, once she did that, her traffic just about doubled.

And then she began to get her first clients (and we danced!).

I believe that adding content regularly in the form of blog posts is one of the best ways to attract new traffic to your website.

If growing your web traffic is a goal of yours, then blogging is where it’s at.

Plus, it has many other added benefits as well, which I discuss in this post: Does Your Therapy Website Really Need a Blog?

2. Your Blogs Are Short Without Much Value

This one may sting a little.

Do you use your blog only for the occasional announcement about an event or group you’re starting?

Or maybe just post a Youtube video on your blog without much context?

You’re basically treating your blog like you would a Facebook page.

But your blog should be a hub for the information and expertise you carry in your private practice.

You can and should use it as a means to answer some of the most common and challenging questions your clients may have.

I’m not saying that you should never talk about your events, groups or sharing videos you think your potential clients would like.

I’m saying give it context.

Why is the event important? What questions does the group answer. What do you know about the topic in the video you’re sharing?

Without the context, you miss out on a chance to provide rich information to your clients, as well as Lord Google.

Google can’t read images or videos, but it can read text.

So you want your blog post to be extremely informational, centered on a specific topic to help ensure it can be found by those searching for it.

3. You’re Not Using On-Page SEO

Which brings me to the next mistake I often see.

Many times I see blog posts with titles like “My Thoughts About the Holidays”.

That’s extremely vague and I can guarantee that would not rank high on Google search results.

When you write blog posts, it’s important to know the various places that search engines look for indicators of what the post is about.

Things like:

  • Having a keyword appear in the title of your blog post
  • Having a keyword found in the first paragraph of your post
  • Using images with proper file names and alt tags (learn more about how to optimize images for SEO here)
  • Creating simple URLs with a keyword within them

Keeping these things in mind each time you post a blog will give you a fighting chance in the world of SEO.

It also helps communicate succinctly to your readers on what the post is about.

To learn more about on-page SEO and other factors that will help your blog posts get found, click here.

4. You’re Not Consistently Adding New Content

In the world of content marketing, consistency is key.

Are the last two blogs on your website separated by 3 months of time?

I know I’ve been there too.

It’s hard to feed the ever-hungry monster that is content marketing.

But it’s essential because it helps you to grow the amount of pages that Google can crawl and improves your SEO chances.

As you add blog posts over time, it lets search engines know that your website is changing and more and more content is being added regularly.

Would you rather recommend a website that hasn’t changed in months? Or one that is constantly adding new and valuable information?

Google likes the latter.

Now I know it’s incredibly difficult to be consistent with blogging. I struggle with it every month!

The first step is to decide when you’d like to post blogs.

Maybe your practice is full, so blogging isn’t really essential or your time is short. That’s fine, you don’t HAVE to blog if you don’t want any more clients.

But maybe you have more time on your hands right now, so posting a blog twice a month may be a good place to start.

The key is to find what works for you and stick with it.

In this blog post, I share my own strategy to stay on a consistent schedule with writing and posting blogs.

5. You Try To Be Someone You’re Not

This one is extremely important.

You started your private practice because you believed that you had specific skills that can truly help transform people’s lives.

No one can do what you can do in the way that you can do it.

The same is true for your blog.

A blog is one of the best ways for potential clients to get a feel for who you are, your expertise and your personality.

So be yourself, be vulnerable and that’s what will truly attract people to you.

If you’re not an expert on a topic, that’s ok. You can link to resources that are from experts.

You don’t need to be perfect, you just need to be yourself.


The best part about these five mistakes is that they are simple to fix.

If you haven’t started blogging yet in your private practice I hope being aware of these mistakes will save you some grief as you dive into writing.

If you skipped to the bottom of this blog, here’s your recap to save you from the common mistakes therapists make when blogging:

  • Start a blog if you haven’t already
  • Fill your posts with valuable information (not just a video or 2 small paragraphs)
  • Know and use on-page SEO
  • Blog consistently
  • Be yourself

Now get out there and blog!

To help you out with your blogging, I’ve created a free checklist of 11 things you should do to each blog post before you publish it. Just click on the image below to access it:

I've created a free checklist for you to reference when writing your next blog post


30 Ways to Market A Private Practice for FREE

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.

In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.  In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

Whether you’re just starting out and trying to save money, or you just need an extra boost to your marketing efforts, you can use these strategies to get in front of more people and grow your private practice.

1. Create a website using a free/basic account with a builder like

2. Build a Facebook page

3. Use Pinterest to share your blog posts

4. Ask Family and Friends to Share About Your Practice on Facebook

5. Send an email to family and friends letting them know you’re accepting clients

6. Share your business card with local churches, doctors offices, wellness centers

7. Add your therapy practice to local online business directories

8. Network with other therapists in your area

9. Put social sharing buttons on your blog posts

10. Guest post on someone else’s blog

11. Start an email list

12. Email your list regularly

13. Put your practice on Google Business/Google Maps

14. Sign up for a free 6 month trial of Psychology Today: Email me and my wife and I will send you a link.

15. Create landing pages for each of your specialties to boost SEO

16. Join a Facebook group where your ideal clients are and answer questions and add value

17. Start a blog (check out the benefits of blogging)

18. Create promotional images and flyers using a free design program like

19. Add more links within your website to other relevant content to keep people on your website longer

20. Make sure your website link is listed everywhere you are online (online directories, social profiles, LinkedIn, etc.)

21. Attend a free webinar or workshop for more marketing ideas

22. Create a short video for your website introducing yourself and your practice

23. Create a “Your First Visit” web page to let new clients know what to expect

24. Get a friend to take a new profile photo for you and use it consistently across all your online/social platforms

25. Set your business Facebook page as your workplace on your personal Facebook profile

26. Use IFTTT to automatically share your blog posts every time a new one is published

27. Set up a Google Plus business page

28. Create some pretty social images of inspiration quotes using Pablo

29. Brainstorm the titles of 10 blogs you could write (here’s how I do it)

30. Sign up for a free Buffer account and schedule 10 social media posts

I hope this list gets your brain waves rolling and inspires you to try some new ways to market your therapy practice. Let me know in the comments which one you’ll try first!

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

Does Your Therapy Website Really Need a Blog?

With all the talk out there about “content marketing” and blogging, it’s really important to know if starting a private practice blog is right for you and your website.

In this post we’ll talk about the benefits of blogging and determine if this marketing strategy is right for you and your therapy practice.

7 Benefits of Having a Blog on Your Therapy Website

1. Blogging Can Help Refine the Focus of Your Therapy Practice

When you write on a regular basis, you begin to understand what topics you’re passionate about.

This let’s you refine your message and philosophy in your private practice and business.

I believe it also helps you become a better communicator in your therapy sessions.

When I first began consulting, I felt pretty unsure of myself and my expertise.

Blogging has helped me learn SO much through the research I do and it has helped me decide where I stand on certain topics.

I’m now confident helping my clients with the many choices they need to make around online marketing a private practice.

2. An Active Blog Can Boost The Search Engine Page Rank of Your Therapy Website

Did you know that websites with a blog tend to have 434% more pages indexed by Google than websites without? (source)

Each time you add a blog to your website, you’re adding another page for search engines to crawl through.

Google is more likely to show your website in search results if it knows that it’s been updated more frequently than a website that hasn’t been updated in months.

3. A Blog Can Increase Your “Like, Know and Trust” Factor

Blogging by nature has a way of showcasing your personality, making you appear more “real” to potential clients.

Over time, readers can achieve a sense of knowing you.

And as they get to know you and your personal touch to what you teach, they’ll begin to trust you.

This survey shows that consumers consider blogs to be the 5th most trusted source of information, because it’s coming straight from the person writing them.

4. Blogging Can Help Prove Your Expertise to Your Ideal Therapy Clients

Blogging can make you appear as an expert in your field.

If your website is chock full of great information, it’s going to make you stand out next to a therapist without information.

It shows potential clients that you’re passionate about your work and that you have a lot to say on the subject matter you cover in your counseling office.

I know I’d rather hire an expert to counsel me than someone with the bare essentials on their website.

5. Blogging Can Increase Your Web Traffic

Time and again, I’ve seen this in action.

When my wife began to consistently post new blogs on her counseling website, we saw her traffic nearly double without doing anything else.

She wasn’t even using social media to promote the blog!

Blogging increases the amount of pages on your website, makes your site look fresh, and increases the amount of keywords found on your website… All things Google loves.

Related: 5 Tips to Increase Your Therapy Website Traffic By Choosing a Niche

6. Blogging Can Lead to More Clients in Your Private Practice

According to Hubspot, “82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.”

Blogging can attract clients. Nuff said.

7. Blogging is FREE

Free is my favorite!

The only cost of blogging is your time.

If you’re just starting out, blogging can be one of the best ways to market your new private practice.

Combine it with active social media promotion and it’s a completely free system for driving traffic to your website and attracting clients.

How To Determine if Blogging is Right For Marketing Your Private Practice

Blogging may still not make sense for your therapy practice even after seeing the list of benefits above.

Let me explain.

I’m not a business coach in any way and it’s up to you to determine what feels right…

But I can speak from the experience my wife had with her private practice and her counseling blog.

Before her practice saw a steady flow of clients, she obviously had a lot more time on her hands.

This meant she could focus on her marketing.

So, I encouraged her to start blogging on the regular to help her get more traffic to her website.

For a period of about 8 months she made blogging a regular part of her marketing routine.

And her web traffic saw a significant increase.

She finally hit a point in her business where it was easier to say “I don’t NEED to blog in order to get clients”. Most of her new clients come from referrals now.

So naturally, as her business train got moving and left the station, she blogged less and less.

I tell this story to help you think about where you’re at in your private practice?

Are you just starting out and looking to fill your calendar with clients? Or is business a little slower than you like?

Then blogging on a regular basis could be a great way to get more people to your website and potentially get more clients in your office.

But if you’re comfortable with how your therapy practice is going and you have a lot on your plate, blogging may not be necessary right now.

You also may not want the added stress of finding the time to sit down and write every week… not to mention the guilt you may feel when you don’t post a blog as often as you think you “should”.

So, think about that.

And if you’re ready to start blogging, pick a schedule (maybe start with 2 posts a month) and stick to it.

Now go get ‘em, Tiger.

Pin This Article for Later:

With all the talk out there about “content marketing” and blogging, it’s really important to know if starting a private practice blog is right for you and your website. In this post we’ll talk about the benefits of blogging and determine if this marketing strategy is right for you and your therapy practice.


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