How To SEO Optimize Your URLS

When search engines crawl through your content, one of the first indicators as to what the page is about is the URL. You can use the URL of each page and blog post on your private practice website to boost your SEO game.

In this article, we’ll talk about 5 ways to optimize URLs for SEO.

When search engines crawl through your content, one of the first indicators as to what the page is about is the URL. You can use the URL of each page and blog post on your private practice website to boost your SEO game. In this article, we’ll talk about 5 ways to optimize URLs for SEO.

1: Optimize for Humans, First

Google is VERY smart.

Gone are the days of just slapping keywords in your content and ranking on page 1.

Because Google wants to show the BEST content for a user’s search, you have to write for humans, not for Google.

Make your URLs as easy to read as possible.

This way, when someone sees a URL, they’ll have a clear understanding of what they’ll find by clicking on it.

Instead of URL like this: http://www.mywebsite.com/home/post?ID=128

You want something like this: http://www.mywebsite.com/10-ways-to-naturally-battle-depression

Which link would YOU rather click on?

2: Place Your Keywords in the URL

This one is pretty straight forward.

Decide what someone would type into Google to find the content you’re creating and place those keywords in the URL.

As I mentioned in this post’s intro, the URL is one of the first places Google will look to indicate what the page is about.

Research has also shown evidence of something called “domain bias”.

This means that users will often judge content based on whether they believe a domain to be worth a click based on the URL.

Putting your keywords in the URL will help users know exactly what they’ll get from clicking your link in search engines.

3: Keep URLs short, If Possible

This one is about usability, more than the technical side of Google.

Going back to tip #1 in this post, you want your URLs to be easily read and understood by humans.

A shorter URL will be much easier to read, easier to remember, easier to copy and past and can be understood more quickly than a super long URL.

There’s not hard and fast rule here, but I’d try and keep it as short as possible and well under 100 characters.

4: Separate Words with Hyphens & Underscores

You can break up the words in your URLs by separating them with hyphens or underscores.

Sometimes, when you leave a space in your URL, it will render as %20, which just looks weird and detracts from the keywords I know you’re putting in your URL.

Most content management systems, like WordPress take care of this automatically, but it’s worth a mention.

5: Keep URLs Consistent with Page Titles, If Possible

To create a consistent user experience and re-iterate the page content, try and match the words in the URL with the words of your page title.

If you have a super long title for a blog post (10 Ways To Survive Family Dysfunction During The Holidays… Without Drinking), it doesn’t mean that it has to be word for word.

But you do want some consistency that will let the user know what they’ll find by clicking the link and then be reassured when they see the title when they land on the page.

Something like http://mywebsite.com/survive-family-dysfunction-during-holidays would totally work here.

This will also help when you share the link on social media.

Your followers will see the title of the page and the matching URL close by, giving them confidence to click.

Wrapping UP

I hope you’ve found these five tips useful as you optimize your private practice website for search engines.

SEO can be a fickle beast, but if you keep tips like the above in mind while you consistently create content, you’ll see positive movement over time.

If you’d like to learn what Google finds most important and how to SEO your private practice website, check out my mini-course, A Little Course About SEO.

Want To Learn More About SEO?

Check out my mini-training, A Little Course About SEO:

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14 Experts Share Their Private Practice Marketing Secrets

Building a private practice is hard. Like any business, there can be ups and there can be downs as you figure out how to market your therapy services.

But the great news is, you don’t have to do it alone.

In this article, I’ll share advice from some of the leading coaches and teachers in private practice marketing.

Building a private practice is hard. Like any business, there can be ups and there can be downs as you figure out how to market your therapy services. But the great news is, you don’t have to do it alone. In this article, I’ll share with advice from some of the leading coaches and teachers in private practice marketing.

There are entire communities filled with successful therapists willing to share their support and advice on building a thriving practice.

But there’s also a growing number of coaches and experts who have made it their mission to help you succeed in private practice and overcome your biggest marketing challenges.

14 Marketing Secrets from Private Practice Experts

Whenever I need a little marketing inspiration for my own business, I turn to those who are further along and more skilled than I.

I listen to what they’re doing, what they’ve done and think about how it applies to my business.

I applied the same approach to help you with YOUR business.

Recently, I reached out to 14 of those private practice marketing gurus and asked them all just one question:

“What’s the MOST important lesson or tip you’ve learned about marketing a private practice?”

I’ve compiled all their marketing wisdom into an info-packed PDF – free as my gift to you!

Here’s a sample of some of the tips you’ll get when you download the PDF:

Tip #1: Market in Ways That Feel Authentic to You

If you find ways to market that feel authentic to you and your practice, the clients will roll in.

Two things typically get in the way of this:

  1. Feeling uncomfortable with marketing (I like to think of marketing as letting people know you’re out there. It’s not about convincing, it’s about connecting)
  2. Thinking you have to market in a way that worked for a colleague. There are at least 100 ways to market a practice. If you choose a few that are fun, you’ll be a more effective marketer and you’ll actually enjoy it.

allison puryear

– Allison Puryear

Tip #7: Do Less & Do It Better

The most important lesson I’ve learned when it comes to marketing a private practice is to do less and do it better. Through helping therapists venturing into websites and online marketing,

I’ve noticed that those therapists that select a handful of marketing activities that they feel excited about tend to be able to sustain those activities over time.

Marketing requires this sustained, consistent effort but there will be no energy for making that effort if you’ve spread yourself too thin. Or, you’ll be doing a lot, but doing it poorly.

So the first step is to take the time to put together a simple strategy. Next, schedule time for your marketing activities in your week and set some goals. I suggest sticking to a marketing strategy for 90 days. At that 90 day point, check in and see how things are going and shift as needed.

Repeat this continuously and you will discover what works for you.

Don’t do all the marketing activities that exist. Do the marketing activities that you have discovered work for you. Take a lot of deep breaths, get help and support when you need it, and have fun!

kat love

– Kat Love

Tip #12: Go A Mile Deep

I’ve always been scared of words like “marketing” and “putting myself out there.”

I began to reframe marketing as “connection” and that’s been helpful for me. Because all of us are good at that as clinicians. Related to this, I’m a big believer in building a few relationships with referral sources that have lots of depth as opposed to many with little depth.

Or as I like to remind myself, “Go a mile deep rather than a mile wide.

melvin varghese

– Melvin Varghese, PhD

Tip #13: Let Yourself Be Seen

You don’t have to share your deepest secrets, but you do need to let yourself be seen.

Your clients need and want to a glimpse into who they are trusting with the most intimate areas of their life. They need to know that you understand them and empathize with them.

You can’t connect deeply with everybody, so you have to be willing to get a bit specific and remember “when you try to speak to everyone, you speak to noone.”

Speaking from a niche mentality doesn’t mean you will only see that niche or one type of client, it just means in this moment you are making it easier for people who need you to find you, and speaking to them in that deep, heart place.

miranda palmer

– Miranda Palmer

Download the PDF to get 10 More Expert Marketing Tips

I’m so excited to share this new resource with you because it’s jam-packed with so many great tips for marketing a private practice.

I love how each teacher has their own view and strength when it comes to marketing.

So you’ll be getting a well-rounded view of what you can do focus your marketing efforts and grow your practice.

Just click on the banner below to get your free PDF, 14 Expert Secrets For Marketing Your Private Practice:

Click here to get free private practice marketing tips

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The Best Articles of 2017 (and more)

The holiday season is a perfect time to slow things down (or at least attempt to!) and plan for the coming year. So, I’ve taken a break from publishing new articles for the month of December.

But I’m not going to leave you hanging. Below you’ll find some of my favorite and most popular articles in the Create My Therapist Website archives.

I hope you get to enjoy some of them while sitting by a fire sipping your favorite hot beverage.

1: The Complete Therapist’s Guide to Marketing a Private Practice

FB private practice marketing guide 1

This guide is an essential resource to anyone looking for new ideas and strategies for marketing their private practice.

From getting started to building a website, content marketing, SEO and getting more referrals, this guide has all you need to start marketing your private practice strategically and attracting more clients.

Check out the private practice marketing guide

2. My Best Articles About Pinterest

Pinterest is not JUST a place to find out how to make Christmas decor out of old palettes you found behind your favorite grocery store.

Pinterest is also one of the BEST ways to drive traffic to your private practice website.

So, here are all my articles and lessons related to growing your online presence using Pinterest.:

3. The Best SEO Resources

SEO (search engine optimization) doesn’t have to bring you pain in the new year.

If I had to sum up my best SEO advice to you, it would be this: consistently publish new content and know the most important places to put your keywords. Then, be patient.

But, if you want to dig a little deeper… below are some of my favorite SEO articles and resources to help you get found by your clients:

4. Creating A Website That Gets You Clients

Your website is one of the most important marketing tools you have.

If it’s not bringing in new client leads on the regular, then something has to change.

And that’s my passion.

I LOVE making websites and I love helping therapists create websites that propel their practice forward.

That’s why I offer one-on-one custom design services, as well as online courses… to help as many folks as I can grow their practice through their online presence.

The website we built for my wife was KEY to her building up a successful practice back in 2011 and I can’t stand by and let other therapists miss out.

Below are some of my favorite articles and resources to help you create the website your practice deserves:

4. And, Finally, Discounts on All Courses and Services

the best private practice marketing articles of 2017

To ring in the new year, I’ve created a coupon for 30% off all my online courses.

Purchase between now and when the ball drops to receive a discount on any and all trainings:

A Little Course About SEO:
10 Stupid Simple Things You Can Do To Optimize Pages or Blog Posts For Search Engines Consistently

A Little Course About WordPress:
Helping therapists take WordPress from a mysterious, scary and confusing beast to a friendly puppy, easy to navigate and use

The Blog Traffic Accelerator:
Explode Your Traffic Using A Simple Blogging System Combined With The Power of Pinterest

The Create My Therapist Website Toolbox:

Confidently Build Your Own Private Practice WordPress Website From Start to Finish… Even if you “lack the technical know-how”

Just click the links above or use the coupon code “ITSAWONDERFULLIFE2017”

But why stop with the courses? I’m also discounting my one-on-one services too:

Custom Website Design:

Ready to redesign your website or launch a new one? Just mention my favorite holiday movie, It’s A Wonderful Life, in the inquiry form and I’ll apply a 10% discount to your future project.

WordPress Maintenance & Support Packages:

Tired of wasting time keeping your WordPress files up to date or making changes to your website? Let me and my team do the work instead. Mention my favorite holiday movie, It’s A Wonderful Life, in the inquiry form and I’ll apply a 10% discount to your package.

That’s a wrap, 2017.

I hope you and your family have a blessed holiday season and wonderful new year.

For me, this year has been a whirlwind, seeing our first baby born and learning to run a business and balance a family. Quite the adventure!

I’ve also created some great friendships within the private practice community and have enjoyed so much connecting with more of my blog readers.

And look forward to creating more opportunities to connect in the new year.

Cheers to a great new year for you and private practice!

best private practice articles 2017 pin





How the Copy on Your Website Converts Leads to Clients: And Why You Really Need a Niche

I hate to say it, but as clinicians, we can be a little slow on the entrepreneurial uptake. We’re often so focused on serving our clients well, that we struggle to come up for air and think about the professional side of our practices.

And, because we sometimes forget that we’re running a business as well as serving others, it’s not uncommon for those in the psychotherapy profession to neglect business-building activities.

I hate to say it, but as clinicians, we can be a little slow on the entrepreneurial uptake. We’re often so focused on serving our clients well, that we struggle to come up for air and think about the professional side of our practices. And, because we sometimes forget that we’re running a business as well as serving others, it’s not uncommon for those in the psychotherapy profession to neglect business-building activities.

For instance, the idea of incorporating or even relying on technology in our practices is still a bit scary and there is a definite tension when it comes to clinicians embracing modern ways of networking and marketing.

In fact, I literally get questions daily about how online marketing works and whether or not a fellow therapist actually needs a website.

As 2017 draws to an end and we approach 2018, the answer is an unwavering and astounding YES!

Yes, you need a website. But not only that, you need a well-designed website that is both visually appealing and speaks directly to your ideal client.

Now, I’m “technically” a millennial so my willingness to embrace technology may be a bit skewed, but I’m being really honest when I say that even my 90-year-old grandma has an iPhone.

This goes to show that no matter your ideal client population, they are online.

Your website is your greatest business asset.

It’s inexpensive to maintain and it works for you 24/7. Sure, there is an initial cost to set up a website properly, and whether you hire it out or create it yourself, there is a large commitment of either money or time up front.

But take that money you spend and divide it into an hourly wage, and you’ll see that your website is actually your most underpaid employee.

Your website is also your greatest gatekeeper.

When your content is written in a way that speaks directly to your ideal client, you will not only attract them to your practice but repel those that are not a good fit.

The same goes for posting your hours and fees online. Those who cannot fit into your schedule or afford your fees will move on. But, the calls that do come will be serious and motivated inquiries.

Perhaps the best thing about having a well-designed website, however, is the fact that it is a marketing machine.

I’m a big fan of in-person networking and believe it’s essential to growing and scaling any practice.

But, it’s just not possible to meet in person 24-hours a day. What’s more, a client in need whose anxiety has him up at 3 in the morning can’t go in and see his primary care doctor.

So, who better to turn to than good ol’ Google?

Having an attractive website allows you to still be available despite the time of day or circumstances. It also provides you with an internet home base which acts as the hub of your online marketing.

The Truth About Content and Online Marketing

By now, we are well aware that we must market our practices to see any kind of success.

There are just so many professionals in our field, that without a concentrated effort, we will never stand out from the crowd.

However, many of the traditional ways we are taught to promote ourselves: in-person networking, business events in the community, forming partnerships with doctors and psychiatrists, hosting open houses, etc. all demand so much effort that they leave little time for us to concentrate on what we do best – therapy.

The truth about internet marketing is that any AND everything that is posted online counts as content.

This includes the raging rant we posted five years ago after being pulled over for a broken taillight when there are “real” criminals out there. And, it also includes the picture from last week where we are shaking hands with the police chief after implementing a mental health system in the county jail.

Though hilarious (or mortifying – however you want to look at it), what’s difficult about marketing in 2017 and beyond is that nothing ever disappears from the internet.

If it’s been posted somewhere, whether immediately “deleted” or not, it is accessible by someone, somehow. This means that all of the content we have ever created contributes to our online reputation and our web presence.

The fortunate thing, though, is that content is cumulative. So, the more positive things you post about yourself personally and professionally, the better your reputation becomes.

This strategic curation of online content that highlights you and your practice in a positive way becomes what is known as your “brand.”

Positioning your brand’s message so it is easily accessible by those that most need your help is what is known as content marketing.

Content Marketing is an extremely powerful tool for attracting clients and building a practice with much less effort and overhead than ever before.

Utilizing blogs, videos, images, and website copy allows therapists to highlight themselves among all other clinicians in the area and position their practice as the one that is the best match for those needing services.

What’s more, recent surveys show that technology such as the internet and Smart Phones are not commodities.

Regardless of their socioeconomic status, clients are online.

Therefore, content marketing is one way to reach populations that might not ever find their way to therapy through traditional channels.

Lastly, content marketing is a fervent way for us to build practices we truly love and are excited about showing up to every day.

How Your Website Fits into A Content Marketing Strategy

Like I mentioned above, your website is the hub of your presence online.

It is where your brand lives and where all of your potential clients should be going to find out more about working with you.

The first impression, which is almost always visual, is what keeps these potential leads from immediately bouncing away from your site.

However, it is the web copy (read: content) that draws the reader in and converts them from a prospect to a paying client.

There are a few different ways a lead might land on your website.

They may find you directly by putting keyword phrases into a search engine, they may find your website listed on a directory, or they may stumble across your business or rack card.

In each of these cases, the prospect is what is considered a “cold” lead. They do not know you, and they have not received your name or contact information from anyone they trust.

Once they have found you online, the only thing cold leads have to go on when deciding whether or not you are a good fit for them is the copy on your website.

How you speak to potential clients has a profound effect on whether or not they pick up the phone to schedule with you. Talking directly to leads in a language that resonates will cause them to have an emotional reaction and believe that you truly understand what it is they are struggling with.

Ensuring that your website is filled to the brim with such tailored content is the quickest way to earn a prospect’s trust and encourage them to get in contact with you.

And it’s not much different for warm leads.

These are the people who come to your website through a referral. Whether they receive your name from a trusted doctor or loved one, in this day and age, the majority of people will still go to your website to learn more about you.

While warms leads are a bit more primed to schedule with you, they can still be turned off if they don’t believe that you are the right fit for them.

Talking in too general of a way is just not helpful. Without reaching leads at a core level, you will always leave readers of your website in a lukewarm state.

But, if you’re able to get to the core of the prospect’s struggles, and speak to them on each and every page of your site, you can elicit an emotional response and motivate them to pick up the phone.

So, what’s the key to speaking in a way that resonates with potential clients?

Choosing a niche.

What is Niche Marketing and Why Should Therapists Use It?

The idea of defining your niche is still a bit controversial in clinician circles.

One reason for this is there are some that think niching down is unethical as therapists who prefer a certain population are essentially denying services to some who may be in need.

The idea, however, is not to deny services, but to offer therapy at a higher skill level.

In fact, defining your ideal client allows you to hone your skills and become a specialist. So long as you are providing legitimate options and alternatives to those outside your niche, such as genuine referrals, you are not violating any ethical guidelines.

Another common hang-up about niching down is that some therapists believe it to be too restrictive to build a thriving practice.

It’s true, the second you decide to niche your practice, you are basically choosing to alienate a large segment of potential clients. By narrowing your focus to one slice of the population, you are effectively telling others that you do not serve them as well as you serve your chosen demographic.

This can be really scary, especially when clinicians are new to practice or do not have a full caseload.

But the reality is, defining your niche is the quickest way to fill a practice with clients you are excited to work with and that leave you feeling professionally fulfilled.

Incorporating niche marketing into your practice is the best way to write “tight” website copy.

Copy that is too loose or that has too many holes in it will not speak to your ideal clients. It gives them too many opportunities to turn their attention elsewhere.

However, web copy that is written with a niche in mind becomes sharp and provocative and resonates with readers at their core.

A Five-Step Niching Process

So now that you know the importance of your website and also how integral your web copy is to attracting your ideal client, it’s time to figure out how to go about defining your niche.

A lot of clinicians make the mistake of having a niche that is too wide.

Again, this probably goes back to the fear of repelling too many clients and operating from a scarcity mindset.

However, there are enough clients for every therapist to build a profitable practice, so there should be no fear about learning to attract a very narrow segment of the population.

A great tip is to imagine the act of defining your niche as building an upside-down pyramid.

The objective is to work from a wide scope and funnel the concept of your ideal client down until it becomes narrower and narrower.

At each stage, ask yourself questions about your ideal client like “what is at the core of their presenting problem” “what is underneath this complaint” and “what is really going on here” to help you really learn how to target them.

I always recommend going through this process five times so that you essentially narrow your niche down five levels.

An example of this is:

  1. Teenagers
  2. Teenagers whose grades have suddenly dropped
  3. Teenagers whose grades have suddenly dropped because they have developed test anxiety
  4. Teenagers whose grades have suddenly dropped and who have developed test anxiety because they are worried about getting into a good college
  5. Teenagers whose grades have suddenly dropped, who have developed test anxiety, and who are worried about getting into a good college because their older sibling graduated Suma Cum Laude from an Ivy League school

By the time you get to the fifth level, you have a completely clear idea of who you are marketing to and trying to attract to your practice.

Now, that does not mean that this is the only type of client you will see.

Some of your marketing will appeal to 20 or 30 somethings with anxiety or the parents of high-performing teens, but the core of your marketing message will resonate with a certain segment of the population which is the whole point.

This exercise isn’t always easy to do right off the bat and takes some practice, but once you get the hang of it, it can be fun to brainstorm different ideal client populations you’d like to serve.

If you need a little guidance when it comes to refining your niche, don’t worry, I’ve got you covered.

If you’d like to take your content marketing even further, by defining your ideal client, finding your ideal clients online and generating strategic, tailored website content, download your FREE 8-page workbook here >>> bit.ly/cliniciancontentworkbook

About Marissa Lawtonmarissa lawton portrait sm

Marissa Lawton is a licensed counselor, national board certified counselor, and member of the American Counseling Association. She is also an avid content marketer and lights up helping female clinicians build their private practices through strategic and tailored online marketing.

Marissa is the creator of The Clinician’s Guide to Content Marketing, a comprehensive system of masterclasses, concierge strategy calls, and boutique writing services that helps therapists identify their niche, find them online, and generate content that speaks directly to their ideal clients.

You can learn more about Marissa at risslawton.com

The ONE Blog Post That Will Really Boost Your Private Practice

When the majority of your day is spent working with clients, any marketing activity has to be something that has the potential to make a difference – as I am sure you will all agree with.

But then, which activity to focus on?

Should you create social media posts, blogs, instagram visuals, an opt-in PDF? And then comes the question I so often hear… “where do I even START?!”.

Then maybe you do nothing for another day, week, or month from sheer overwhelm.

You certainly aren’t alone.

The good news is, you are focussing on the right thing – serving your clients and potential clients.

When clients are happy, referrals come your way.

There is however, a content marketing method that I want to share with you that takes care of your private practice blog and your social media and acts as a lead generation machine.

After all, gaining leads 24/7 – even while you are with your clients – has to be a win/win.

Enter the Power Post.

The Power Post is a method taught by my friend, Jo Gifford, and she describes it like this:

“When you are working 1:1 in your business, time to create content needs to be maximised and make to work as much as possible for you and your business. The Power Post is a brilliant way to create a really valuable piece of content that works as an opt-in to gain leads for you, showcases your authority, and can be repurposed for evergreen visual content time and time again. In short, this is the ONE post you need to really move the needle in your business”.

Jo created the system from learning the content strategies that work, and applying it to the way her clients needed to work.

As a therapist working in your business, you need:

  1. To know how to get authority QUICKLY and stand out from the crowd.
  2. A system you can DIY and/or begin to outsource.
  3. To make your content work really hard for you 24/7;
  4. To create influence and authority without churning out content and not seeing results.
  5. To create SUPER EFFECTIVE blog posts that rank highly, quickly, and get you leads that turn into clients.

So, how does it work?

A Power Post is, effectively, a link post, which is GOOD news!

Yup, you don’t need to create all the content yourself.

The strategy works by creating a blog post that deals with a particular subject in your area of expertise and one that your ideal client will find irresistable.

You then curate valuable links from other experts in your area that relate to this subject, and compile them into chapters.

This example by Sarah Grafelman-King of Invigorate PT showcases how this works really well.

Sarah has created a bookmarkable guide to Dystonia, which acts as a super valuable resource for potential clients who are researching Parkinson’s disease.

Sarah links to other articles which have valuable information on this subject, and adds her own take on things in the introduction and throughout the post.

What this means is that Sarah has been able to create a brilliant post that add a lot of value to her audience, it has her tone of voice so we get to know her, and the best part?

She didn’t have to personally create all the links she points to in the post.

Now, while this might seem really easy to do – and it is! – there are a few elements of a power post that really make it work.

The post needs to be:

  • Curated with links from influencers in your niche
  • Visually appealing
  • Easily shareable
  • Written with compelling copy for the introduction

Let’s take a look at another example, this time from Jo Gifford.

Jo’s post on content hacks shows how you can create a post that looks amazing, that also acts as an opt-in.

After reading the post, visitors have the option to opt-in and join Jo’s mailing list when they join here 5 Day Killer Content Kickstart Challenge.

Other ways to offer an opt-in are to offer a PDF download, an added bonus piece of audio or video, or a loyalty card/offer code for subscribers only.

The great thing about using this content strategy is that is does so much of the heavy lifting for you.

It works as a fabulous SEO-rich post, an opt-in for lead generation, AND it can be re-purposed over and over again as quotes for visual social media, Facebook, Twitter, Pinterest and Instagram.

With all that working for you, you can easily jump onto social media or your business blog and add content that is off the cuff and much less strategic, knowing that your lead generation machine is out there working for you.

Creating a post like this can feel overwhelming at first, but once you know how it all fits together it’s something you can refer to again and again in your private practice.

But, lucky for us, Jo has agreed to offer her live Power Post masterclass just for the Create My Therapist Website community… and at a special discounted rate!

In her Power Post training, Jo offers live check ins as well as personal support and accountability to get the work done.

Jo says, “ I find that busy professionals find it hard to know where to start with content creation, and once we look at how to slice up the tasks and get productive my clients see huge results”.

Learn How to Create Your Own Power Post with Jo’s 4-part Masterclass Series Starting October 16!

If you’ve been struggling to create content that attracts your ideal client to your website, Jo has graciously offered to help.

She’s agreed to lend her content marketing expertise and open up her masterclass JUST for the CMTW community.

In this 4 part live masterclass series, you will learn to create authority-building content that opens doors, builds your list, positions you as a leader, and drives traffic to your site like crazy.

She will be covering the exact techniques you need to create content that your audience really needs, how to add to the conversation and build on existing authority, how to add extra value that leads to massive traffic and email list sign ups, and how to quickly position yourself online as a leader.

You can get your space right here if you are ready to really power up your online presence and attract more clients.

jo gifford power post

This masterclass begins October 16, 2017.
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A Little About Jo Gifford

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, Killer Content Academy and the Power Post training technique,  she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine, Fresh Business Thinking, B2B Marketing Magazine and many more, she is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

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The Ultimate List of Podcasts for Building Your Private Practice

In recent years, the popularity of podcasts has simply exploded. If there is a subject that you want to learn more about, chances are, there’s a podcast for it. This includes podcasts about building your private practice.

In this article, we’ll round up some of the most popular podcasts for building and marketing a private practice.

The Best Podcasts to Help Build Your Private Practice Pinterest

How Podcasts Can Help You Build Your Private Practice

A few years back, before I decided to help therapists with their websites full time, I found myself commuting 1 hour each way to downtown Atlanta.

I had big dreams of being an entrepreneur and stepping out (and NOT fighting traffic every day).

While many days I found myself exhausted from the commute, I was determine to use this time to my advantage.

So I found a handful of podcasts, all about online marketing, entrepreneurship and being a great leader… and I devoured them.

It’s like I was going to school.

Every day I got to learn something new from experts I felt drawn to and trusted.

So much of what I learned in that stressful time I’m now applying to my business today.

You may not have an hour-long commute, but you may have some time during your day where you can listen to a podcast.

Podcasts give you access to experts who have gone before you so you don’t have to make the same mistakes they did when building your own private practice.

Often, communities form around podcasts where you can connect with colleagues in a similar stage of business as yourself and get support for your own private practice journey.

When it comes to running your own business, it’s so easy to feel like you’re alone and the struggles you face are unique to you.

But I know from experience that listening to podcasts, especially the ones with interviews with people like myself, have helped me realize that I’m not alone.

So, if you’re feeling like you need some support for your private practice, some fresh ideas on marketing or new inspiration for your business… check out some of the podcasts below!

Podcasts For Building Your Private Practice


1: The Abundance Practice Podcast with Allison Puryear

abundance practice podcast

In The Host’s Words:

“Practical advice for counselors starting and building a private practice.

On “Consult Mondays” Allison Puryear of Abundance Practice-Building will consult with a therapist who needs help building their practice.

On “What I WIsh I’d Said Wednesdays” she’ll chat with another consultant about the therapist’s conundrum to get more support for them.

On Follow Through Fridays” Allison will provide clear homework for anyone else struggling with the same problem.”

2: The Ask Juliet & Clinton Show with Juliet Austin & Clinton Power

ask juliet and clinton show

In The Hosts’ Words:

“The Ask Juliet & Clinton Show is a marketing podcast for therapists and natural health businesses. Each Tuesday an audio version of the show is published here where we answer questions related to marketing. Video versions of the show can also be viewed at www.askjulietandclinton.com.

Therapists and health business owners can submit questions that they would like answered at www.askjulietandclinton.com/ask-questions Any question related to marketing a therapy practice or holistic health business can be submitted to the show. Both beginner and advanced questions are welcome.”

3: The Online Counselling Podcast with Clay Cockrell

online counselling podcast

In The Host’s Words:

“The Online Counselling Podcast explores the world of online counseling and therapy and those that practice tele-medicine. By interviewing those who have taken their practice to a global virtual audience, we have created a rich resource for therapists, counselors, social workers, psychologists and psychiatrists. Thinking of taking your practice online?

Learn from those that have gone before you as we explore the benefits and challenges of online counseling.”

4: Practice of Being Seen with Rebecca Wong

practice of being seen

In The Hosts’ Words:

“Everyone is driven by the basic human need to be seen, heard, and understood. What does it means to really see ourselves and the people and events around us? How does that influence how we show us and how we ask to be seen?

Teaming up as a relationship therapist and a storytelling coach, we’ll be diving into how our stories shape our relationships and how our relationships shape our stories. Through interviews and solo sessions, we will be opening a space for discovery and healing.”

5: Practice of The Practice with Joe Sanok

practice of the practice

In The Host’s Words:

“Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school.

Learn killer ways to grow your referrals, save tons of money, and have some fun along the way.

Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio.

Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness.

Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should…but it doesn’t. We want more referrals and the independence that comes from a small business.

Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success.

These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com”

6: The Private Practice Startup with Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT

private practice startup

In The Hosts’ Words:

“The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up.

We’re passionate about inspiring mental health professionals on their private practice journey from startup to mastery!

On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners!

We LOVE interviewing all of our guests and most importantly we have fun doing it. We hand pick everyone we interview as we know each and every person will bring value to you and your business assisting you in reaching your goals and dreams!

We also offer webinars, online courses, in person trainings, attorney approved private practice paperwork, and are CEU providers in the state of Florida.”

7: Private Practice Talk with Kelly & Miranda

private practice talk podcast

In The Host’s Words: “Help for creating a happy and full private practice for mental health professionals.”

8: Profiles in Private Practice Success with Jennifer Sneeden

jennifer sneeden podcast

In The Host’s Words:

“Profiles in Practice Success showcases the most successful and innovative professionals in practice today.”

9: Selling the Couch with Melvin Varghese, Ph.D.

selling the couch

In The Host’s Words:

“Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world’s top business, marketing, and social media experts.

What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.”

10: Therapist Clubhouse with Annie Schuessler

therapist clubhouse podcast

In The Host’s Words:

“Therapist Clubhouse is the podcast where you’ll get support in being a private practice entrepreneur. I’m Annie Schuessler, therapist and business consultant for therapists. In each episode, I talk to a therapist who’s built a business only they could create.

You’ll hear about how they figured out stuff like online marketing, networking, identifying their niche, setting their fees, creating new services, and developing an entrepreneurial mindset. We’ll get real and talk about what it takes to create a unique and profitable private practice.

Get the inspiration and information you need to make your private practice better, starting now.”

11: The Therapist Experience Podcast from Brighter Vision

the therapist experience podcast

In The Host’s Words:

“The Therapist Experience Podcast is the podcast where we interview successful therapists about what it’s really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!”


The thing I love the most about this list is that as you get to know the hosts and their guests, you’ll start to see how connected this amazing community is.

Each host brings their own stories and perspectives on growing a private practice and they all want to see you succeed in your business.

I hope this list leads you to some fresh inspiration for marketing your own private practice!

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How to Increase Traffic Your Private Practice Website (Join the Free Challenge)

Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists.

I mean, why put all this effort into building your website if no one’s even going to visit it?

And how are you supposed to attract new clients if they can’t even find you online?

I’m with you.

I’m all for making sure you’re not spinning your wheels and wasting your time and resources trying to create a website that doesn’t bring you more traffic – and ultimately – clients.

So, how DO you increase your traffic and attract more potential clients to your website?

That’s the million dollar question, isn’t it?

Well, I’ve been there myself.

I launched Create My Therapist Website as a blog back in July of 2015 and since then I’ve learned all about what works and what doesn’t work when it comes to driving traffic to a website.

And after trying so many strategies – from pulling my hair out over SEO to trying to understand Facebook ads – I’ve landed on a simple system that keeps my blog on track and continuously brings me new traffic (mostly on autopilot).

The best part is, this traffic-driving strategy is FREE and it can work for anyone in any niche.

So, to help you get more traffic to your private practice website, I’ve developed a 10-day Kickstart Your Blog Traffic Challenge.

For 10 days, I’ll deliver one daily lesson to your inbox that will share with you simple ways you can increase traffic to your blog.

Each day will build on the day before it and by the end of it, you’ll have a system and a process you can follow to grow your traffic month after month.

I’ll also be bringing you some live video trainings along the way to answer your questions and go deeper into my favorite traffic-building tips.

Click here to enroll in the Kickstart Your Blog Traffic Challenge >>

Now, this isn’t just a bunch of random blog tips and tactics…

I’ll literally be sharing the same strategy I used that led to a 15x increase in traffic to my own website… in just 6 months.

It’s the same strategy I still use today to bring in tons of traffic to my website without SEO and paid advertising.

And I can’t wait to share it all with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

Lesson #1 will arrive in your inbox today!



Getting Started with Google Analytics

Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting Started With Google Analytics Pinterest. Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting started with Google Analytics can be a bit daunting at first, but after a few simple clicks, and some basic knowledge of how to read reports, you’ll be ready to refine your content to reach your target audience – your future clients!

For example, is your traffic peaking at a specific time? Then that’s when you know to post new content!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

Here’s how you get started:


Step 1: Create a Google Account

This one is rather simple, especially if you already have a Google or Gmail account!

Just click on the Google Analytics Sign Up page and either register or login, if you already have an account.

Screen Shot 2017 06 05 at 9.06.15 AM

Step 2: Sign up for Google Analytics

Once you’ve logged in to your Google account, you’ll see this screen. Click on “Sign Up” to start your Google Analytics account.

Screen Shot 2017 06 05 at 9.07.34 AM

Step 3: Set up your website tracking

The following screen will prompt you to enter some information regarding your website. It gives you the option of entering information for a Website or a Mobile site.

VERY IMPORTANT – Choose “Website”! Then enter the information requested.

Screen Shot 2017 06 05 at 9.11.24 AM

Step 4: Get your tracking code

Once you’ve gone through the aforementioned steps, Google Analytics will provide you with your own unique tracking code.

Once that code is entered into your WordPress site, ideally through a plugin, data will bounce back and forth between the two tools, providing you with all the information you need about your audience!

The tracking code page looks a little something like this:


Not Using WordPress?

Click on the website platform you’re using to view instructions on where you’ll need to place your Google Analytics tracking code:

Useful Reports:

Now that Google Analytics is up and running efficiently, you’re going to want to monitor your reports.

The ones I find most useful are:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

Here is the Audience Overview Dashboard:

Screen Shot 2017 06 05 at 12.24.55 PM

Here, you can see how many new visitors there are vs returning visitors, the total number of people visiting the site in a given time period (May 29-June 4), and on average how long they were on the site.

The metrics you monitor can be changed in the drop down menu under “Overview”.

Screen Shot 2017 06 05 at 12.28.24 PM

If you ever get stuck, Google Analytics has a built in tutor to walk you through reading reports in each section.

Screen Shot 2017 06 05 at 12.30.55 PM


The more you know, the better you can serve your prospective patients.

Using Google Analytics on your private practice website is an easy way to learn all you can about your audience in real time, make necessary changes, and draw even more traffic to your business.

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The Ultimate List of Online Directories for Therapists

Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out.

Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out. In this post you’ll find nearly 100 online therapist directories where you can list your services.

Even before she had a website, my wife had a Psychology Today profile. It was through this that she was able to get a couple of her very first counseling clients.

Once we launched her website, she linked to it from her online profile, and she had a tag team of online marketing that really let her personality and her services shine.

In this post you’ll find nearly 100 online therapist directories where you can list your services.

General Therapist Directories

  1. 1-800-Therapist
  2. Africanamericantherapists.com
  3. All About Counseling
  4. Alternative Therapists Directory
  5. American Therapy Association
  6. BetterHelp.com
  7. CatholicTherapists.com
  8. Christian Counselor Directory
  9. CounselChat
  10. Couples Therapist Directory
  11. EMDR International Association
  12. Ethnic Counselors
  13. The Family & Marriage Counseling Directory
  14. Find-a-Therapist.com
  15. Gay & Lesbian Medical Association (GLMA)
  16. GoodTherapy.org
  17. HelpPro Therapist Finder
  18. Hypnotic World
  19. International Institute for Trauma and Addiction Professionals
  20. The International Society for Neurofeedback and Research
  21. International Therapist Directory
  22. Integrative Medicine for Mental Health
  23. IVY
  24. Licensed Therapists
  25. Life Quality Improvement Center
  26. Marriage Counseling & Therapy Network
  27. MentalHelp.net
  28. My Therapist Match
  29. National Board of Certified Counselors
  30. National Directory of Family & Marriage Counseling
  31. NetworkTherapy.com
  32. Online Counselling Directory
  33. Online Therapy Institute’s Directory
  34. PsychDirectory
  35. Psychology.com
  36. Psychology Today
  37. Right Therapist
  38. Self Growth
  39. Talking Therapy
  40. Talkspace
  41. The Therapists Directory
  42. TherapistLocator.net
  43. TherapySquare
  44. TherapyTribe.com
  45. Theravive
  46. Wecounsel

Location Specific Therapist Directories


  1. Psychology Matters Asia


  1. Associated Relationship & Marriage Counselling Sydney
  2. Australia Counselling Directory

British Columbia:

  1. CounsellingBC.com

Great Britain:

  1. The British Psychological Society
  2. CounsellingBC.com

United States:
















New Hampshire:

New Jersey:





Did I Miss Any?

Let me know in the comments below if there are any online directories for therapists that I missed and I’ll make sure to add them to the list!

How To Diversify Your Income for Private Practice Success

Guest post by L. Gordon Brewer, Jr., MEd. LMFT

How To Diversify Your Income for Private Practice Success Pinterest - L. Gordon Brewer shares tips and strategies to diversify your income as a therapist in private practice.

All of us want to be paid for what we do.

When a therapist goes into practice, there are essentially two basic ways a person can be paid for what they do.

One is to be employed by an agency or other provider of services for what you do. The other way is to be self-employed and get paid directly for the services you provide. And, of course, there are pros and cons to either way of doing it.

With being employed, for your income to increase, you will have to get a raise in pay each year.

This might happen if you get a merit increase or you somehow advance within the organization. Either way, it is highly dependent on the organization when and if you get an increase in pay.

But what about being self-employed; AKA private practice?

In most cases, what you get paid is determined solely by you. And of course there are a lot of factors that go into this: your average rate per session, the number of sessions you have, the cost of keeping an office open, vacation time and time off all affect your bottom line and ultimately what you get paid.

For anyone that is solo and in private practice there are limits as to how much you can make if you do not diversify your income.  

In other words, there is only so much you can charge per session and only a limited number of session you can have. There is only so much time in a day.

For a solo practitioner there are three “traditional” ways to increase you income in private practice:

  1. Create a higher level of counseling income for your time (increasing your rates) or
  2. Spend more time with clients (more sessions) or
  3. A combination of these two approaches

Just seeing clients can be limiting.

It is not “scalable”. You can fill your practice and spend a lot of time seeing clients. But you will quickly reach a limit as to what you can do. That is why it is important to find ways to diversify your income. By diversifying streams of income, you can increase your income without having to spend more time having sessions.

Generating More Income with a Group Practice

One of the best ways to “scale-up” is to move from being a solo practice to a group practice.

In other words bring in other clinicians into your practice in order to duplicate your efforts. Group practices can be structured in several different ways. And from an income perspective the practice owner(s) get a portion of the income produced by each individual in a practice.

Group practices can be structured in any number of ways.

A common way though is for the practice owner to hire the clinicians as a contract provider and do a “fee split” with the clinician. In other words, the practice owner keeps a certain percentage of the total fee collected for each session. (Ex. 60/40 split; the clinician keeps 60% of what is collected).

Other ways to do this is for the clinician to simply pay a flat rate each month to be part of the practice.  In many ways it is simply them paying “rent” or subleasing.

A third way of doing group practice is to make the other clinicians employees of the practice.

This requires more of the practice owner in terms of providing the required benefits and meeting employment regulations.  And there are some states that limit you from doing split fees, so it is something that needs to be researched for your area

Other ways therapists can diversify their income

Being able to diversify your income as a therapist or counselor is something that is very doable.

It does require thinking outside the box and looking for ways to bring in either passive income or more income for the same amount of time.  In other words, getting more money for the time spent.  Time is limited.

So in order to increase income, you have to get more money for the time spent.

Here is a list of other ideas for increasing or generating other streams of income  for your practice:

  • Group therapy sessions- brings in several counseling clients at once without you having to spend the time on individual sessions.
  • Offering or being trained in services outside the clinical realm.  For example, mediation services.  Family mediators are something that is always needed and in high demand from courts.  Most states require a certification in this, but it does create the potential for charging much larger fees for your time.
  • Community workshops or classes that you charge for; again this allows you to concentrate your time for a larger amount of income
  • Creating online courses or webinars you can charge for; ideas would include parenting or anger management
  • Writing a book or creating other materials to sell;  workbooks or guides for clients are good ways to generate income; self-publishing on Kindle.
  • “Monetizing” your website or blog; using affiliate marketing links to generate income when people purchase books or other items you recommend. (Affiliate links are when someone clicks on a link you provide and then get a commission if they buy something from that link):

Check into Amazon Associates – https://affiliate-program.amazon.com/ . Amazon provides a way for you to create an online “store” to sell books and products your remmend on your website.  You will need to know how to embed code on your website, but it is simple to do once you learn how to do this.  It is simply a matter of copying and pasting some code that Amazon provides.  Here’s an example of an Amazon “Store” on my website: http://practiceoftherapy.com/recommended-reading/

  • Start offering “concierge services” (retainer services); people pay in advance for sessions that they may or may not use. In other words, you could offer a “package” in which people pay a specific fee or “membership” for you to be available to them for therapy sessions.
  • Related to the previous idea, start a local or mini EAP.  With this idea a clinician would set-up an agreement/contract with local businesses to see employees that wanted or needed services.  Really modeled after traditional EAP (employee assistance programs).  The businesses or client would pay a fee to “join” the service and then a specific reduced per session rate when they use the services. The additional income for the clinician would come from the “membership fees”.
  • Offer products within your practice.  For example, being able to sell books, meditation products or health products can bring in additional income.  Be careful about this in that having these products in your office. It could turn-off some of your clients. But if these “products” fit with what you are doing in sessions, it could bring in additional income.

Diversifying Your Private Practice Income is Doable!

As has been mentioned already, being able to diversify your income in private practice is absolutely doable.

It does take a bit of creativity and being able to think outside having a strictly “fee for service” business.

Ultimately it means being able to learn how to get more for your time and ways to bring in income that do not require your time.


Gordon Brewer - The Practice of Therapy