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Client Spotlight: Jarod Carter & Carterpt.com

If you’ve been reading my blog for some time now, you’ve probably noticed that my work usually involves helping psychotherapists in private practice with their websites and online marketing. But there’s also been a growing number of physical therapists joining the CMTW community as well.

I recently had the honor of helping Jarod Carter, a doctor of physical therapy and certified manual therapist in Austin, TX, redesign and relaunch the website for his practice, Carter Physiotherapy.

Why It Was Time For A New Website

There were a few factors that made it prime time for Jarod to want to redesign the Carter PT website.

1: Aesthetics to Match Expertise

When Jarod first approached me, his current website had been in place for years and was looking a bit dated.

Here’s a glimpse of the homepage before our project began:

 

carter physiotherapy old homepage

 

Not too much to it, right?

Jarod and his team have done an amazing job in growing the practice and positioning themselves as experts in manual therapy, helping people heal from pain and injury and live active lifestyles.

Their current website was not reflecting this expertise.

They actually had a ton of great content on the website, it was just hidden behind the dated design.

When your website feels dated, whether it’s the layout, colors or fonts, it can actually hurt your visitor’s impression of your professionalism.

Carter PT needed a new, fresh look to let website visitors know right away – if you’re in pain, these are the guys that can help.

They needed a website that would showcase their amazing content; informational pages and in-depth articles.

So, we used the Divi WordPress theme and customized it, giving it a bright and active feel to match Carter Physiotherapy’s reputation for supporting active lifestyles:

 

carterpt home laptop

 

2: Grow The Private Practice Through Lead Generation

Jarod Carter and his team have seen the importance of lead generation in growing their private practice.

So, one goal for the new website was that it had to increase leads.

What’s a lead?

Well, anyone who expresses interest in Carter Physiotherapy’s services by submitting a little info, such as an email address and phone number.

This gives Jarod a chance to follow up with the potential client, whether that be with a free consultation or simply sending them a downloadable resource.

The website had to make it easy for Jarod to start that relationship with his potential and existing clients.

The way we pulled this off was to include a top bar with four options for folks to start a conversation with Jarod and his team.

This bar is consistent across the website, so when a client feels ready to reach out, they can do it easily.

The next thing we did was to feature 3 specific downloadable resources throughout the website that visitors could enter their info in order to download.

Because there were 3 PDFs, each covering a different topic (from general pain relief to avoiding running injuries) we were able to offer specific resources on specific pages.

So if someone is checking out all the great articles related to running, there in the sidebar the user will find an opt-in form to get a related resource.

This is a great way to connect and serve an audience because they’ve already showed interest in the topic, now Jarod is giving them a chance to learn more and connect with him as an expert.

Here is his freebie opt-in in action:

physical therapy website design blog

 

We also featured a prominent opt-in box right on the homepage, coupled with a welcome video featuring Jarod:

 

carter physiotherapy opt in home

 

And as far as actually collecting the potential client’s info, we used LeadPages (affiliate link) to create LeadBoxes that pop up when the user clicks the button or exits the web page.

This means that no matter what page the user is on, they’ll have an opportunity to get more information and connect with Carter Physiotherapy in a deeper way.

 

3: Launch a Podcast & Make The Content Shine

Another factor that was the impetus for Carter Physiotherapy’s need for a new website was the upcoming launch of their podcast, The Active Austin Podcast.

Jarod needed a home base for the podcast where they could share audio and include show notes and extra resources to go along with each new episode.

Not only is this a huge value to the people visiting the website, it’s also GREAT for SEO.

With each episode of their podcast they have fresh content to optimize for search engines.

Over time, this will pay off with more and more traffic coming from Google.

 

active austin podcast jarod carter

 

The Website Design Process & Our Work Together

As always, each project starts with a conversation where myself and the client can chat about their business and see if we’re a good fit to work together.

My goal for these conversations is to get down to the core of why someone needs a website.

And when you drill down, it’s SO much more than just wanting a prettier website.

It really comes down to “what goals do you have for your business?” and then seeing how a website can help you achieve those goals.

When I first met Jarod I really appreciated the vision he had crafted for his private practice.

Once I knew his vision, it became my job to create a website that would help him achieve it.

Because of the many opt-ins, forms and great content we had to showcase with this website, I learned a LOT more about the ins and outs of Divi and took customization to a new level.

It was challenging, but it was fun.

I’m really happy with how the website came out and excited to see Jarod and his team using it as a marketing hub to increase their leads and grow their practice.

Here’s what Jarod had to say about working together:

“I’ve worked with a number of web designers in the past and working with Daniel was an absolutely incredible experience. Unfortunately, there are a lot of web programmers/designers that promise the world and then deliver very little.

With Daniel, he did everything he said he would do, has a fantastic sense of style and design, and always implemented 100% of my revisions/feedback in a very timely manner.

This whole process was as close to flawless as I could imagine. I will most definitely work with him again and recommend him to anyone looking for a great looking website and traffic-converting website.”

Click here to visit carterpt.com and explore the new website.

 

Is Your Website Working For You & Your Private Practice?

As a website designer, seeing my clients use their new websites to propel their business forward is my greatest reward.

It was an honor to be able to bring Carter Physiotherapy’s website to life and create an asset for marketing their business.

If you’re website isn’t growing your practice the way you know it could be, I’d love to chat.

I offer a free 30-minute consultation where we can discuss your private practice goals, current challenges and how a new website could help move your business forward.

Click here to learn more about how we can work together and to schedule your free 30-minute consultation.

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Private Practice Website Spotlight: Allison Davis Maxon

One of the most exciting parts of my job is seeing a client’s website come to life. It’s thrilling to me to take an empty canvas and turn it into a space that reflects my client, communicates what they do and helps to grow their business.

What was once a parked domain is suddenly a way for my client to be found and reach the people she feels called to serve.

Today, we’re showcasing the internet’s newest addition, Allison Davis Maxon.

allison maxon therapy website home 1

Allison has dedicated her more than 25 years of clinical work as a licensed Marriage and Family Therapist to expert programs and practices in children’s mental health, attachment family systems, adoption and trauma.

Not only is she a therapist, but she’s an educator, speaker and consultant dedicated to helping children, families and organizations connect, heal and thrive.

Why She Needed a Website

When Allison and I first met, she didn’t have a website.

An impressive feat, given the scope of work you’ll find in her resume and list of experience!

As Allison’s vision for her business grew to reach more audiences through speaking, consulting and writing, she knew that a website was needed to showcase her past experience and build authority for the future.

She was also in the process of writing a book and knew that a professional website would be key to a successful launch in the future.

Allison’s vision for the future of her business relied on having a website now in order to get where she needs to be.

If she wanted to attract more speaking opportunities, get more clients and share her passion and expertise with the world, (Allison is an expert in the fields of child welfare, adoption and children’s mental health) she needed a website.

The Website Design Process & Our Work Together

As with all of my clients, Allison and I started with a conversation about where she was at in her business, where she wanted to go and how a website could help her get there.

Then, I gathered a whole bunch of information from Allison, via a questionnaire I send my new clients, that gives me an idea of their design style.

I ask things like:

  • How do you want visitors to feel when they come to your website?
  • What type of fonts and colors are you drawn to?
  • What websites inspire you?

Allison had no problems telling me that she had looked at hundreds of websites to find inspiration and disliked just about all of them.

“I honestly can’t stand the cookie-cutter looking sites that are out there,” she said.

As the designer, I loved this type of honesty because it helps me know what my target is.

So my challenge was to take Allison’s impressive work and organize and showcase it with a website that was original, unique, easy to use and looked great on all devices.

Game on!

I got to work on her homepage and about page. These two pages would set the tone and design style for the rest of her website.

To be honest, I was a bit nervous when it was time to get Allison’s first round of feedback on the work I’ve done.

But it turned out she loved where I was taking her website and felt it truly captured her personality and preferences for her website.

allison maxon therapy website about 1

allison maxon therapy website about 2 1

allison maxon therapy website services 1

After the Launch: Marketing her Private Practice & Business

Now that Allison has a place her business can call home, she’s got a platform from which to market her vast experience and services.

I use the Divi WordPress theme for my custom therapy websites, which gives my clients the power to easily make updates in the future.

Allison has jumped right into content marketing and is now posting her own articles on her website and sharing those articles on her social media channels.

And since she now has a website, any other place she contributes content can be linked back to her website.

She’s got full control over how she drives traffic to attract new clients and opportunities.

allison maxon therapy website articles 1

 

“Daniel was professional, responsive and engaged throughout the process. I appreciated his feedback and input; as it allowed us to co-create a website that I think was better than what I had envisioned. I wouldn’t hesitate recommending Daniel to others.”
Allison Davis Maxon

 

Does Your Website Match Your Vision for Your Private Practice?

It was so much fun to see Allison’s website come to life and I’m honored to play a small part in getting her closer to her vision for her business.

Your website is one of your most important marketing tools and I take pride in creating these tools for my clients.

If you think your current website (or lack of website) is hurting the growth of your private practice, I’d love to talk.

Click here to learn more about how we can work together and to schedule a free 30-minute consultation.