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How To Set Up Pinterest Rich Pins for Your Private Practice Website

Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website.

In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website. In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

What Are Pinterest Rich Pins?

Rich pins are a way for Pinterest to provide some extra information about your website along with pins that link back to your pages and posts.

By enabling a bit of code on your website, it allows Pinterest to gather a little information about any content pinned from your website.

A bold title, your website name and your profile picture all appear with your pin to let pinners know more about who they’re repinning and where the content came from.

Here’s an example of what Rich Pins do:

pinterest for therapists rich pin

All this extra info will help you stand out in the busy Pinterest feed.

Notice how Rich Pins display your blog titles clear and gives your ideal audience more chances to click over to your website.

And tests have shown that Rich Pins have been proven to increase traffic.

So you’re going want to set up this functionality if you’re using Pinterest to promote your private practice blog.

You may be wondering, what does a NON Rich Pin look like?

For comparison’s sake, here’s an example:

pinterest non rich pin

There’s no extra information, such as a bold title for the content, a “read it” button, or “Article from” highlight of the author’s Pinterest profile.

This can result in less repins, fewer follows and less traffic back to the original website’s content.

Getting Started With Rich Pins for Your Therapy Website

Setting up this extra Pinterest functionality does not take long and has tons of benefits.

And you can set it up once, and then any content pinned from your website will display as a Rich Pin.

In order to enable Rich Pins, you have to have what’s called “Open Graph” code on your website.

This is the same type of code that Facebook uses to pull in information for links you share on their platform.

The process is a little different depending on which website platform you use. So I’ll cover a few of the most popular ones below.

Using WordPress to Set Up Rich Pins

The process to enable Rich Pins is extremely easy when using WordPress.

Step 1: Install the Yoast SEO plugin

Step 2: Click on “Social” under the Yoast SEO settings

rich pins yoast 1

Step 3: Click on the Facebook tab and make sure Open Graph is enabled

rich pins yoast 2

Step 4: Validate your Rich Pins with Pinterest using their Rich Pin Validator

rich pin validator

Once validated, Pinterest will show you the information they see for your website:

rich pin pinterest validated

Using Other Website Platforms to Enable Rich Pins

Wix: Setting up Rich Pins with Wix

Squarespace: Already supported when you link your Pinterest account from within Squarespace settings. Once linked, run the Rich Pin Validator here.

Weebly: You’ll have to first add the Open Graph code to your website’s “Head” code. Check out the instructions here.

How Using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

Rich Pins are just one of many simple strategies you can use to help drive lots of traffic to your private practice website using Pinterest.

Now, I’ve spent the last couple years testing what works and doesn’t work for driving traffic to websites.

And Pinterest can be a game changer.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

And after just 6 months of using Pinterest strategically I saw a 15x increase in my traffic!

I’d like to share this Pinterest strategy with you…

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

So I’ve compiled together my favorite traffic-driving tactics, combining blogging with simple Pinterest strategies to help you grow your website traffic quickly into a free, 10-day email challenge.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge





Why Your Private Practice NEEDS To Be On Pinterest

Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

So, if you’ve been weary about trying a new social media platform, below are 5 reasons why you need to be using Pinterest to your advantage.

Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Reason #1: Pinterest has over 150 million users (and growing) who are providing details about their psychographics.

Whether they’re looking for inspirational quotes or have a board dedicated completely to self-care tips, your ideal clients are identifying themselves daily.

Using attractive graphics and optimizing your captions with keywords specific to your niche will draw your future clients directly to your site.

Your potential clients are using Pinterest already, so use it as an opportunity to attract them with content relevant to your private practice and expertise.

Reason #2: Your clients are open and receptive to your message.

In fact, they’re looking for it.

By being consistent with the design of your pin images and consistently providing content that will serve your ideal client, you can stand out as an expert in your field.

And as they become receptive to your helpful content, your target audience may be more likely to contact you, set up an appointment, and become a regular client.

I can’t promise this is going to happen overnight, but as traffic increases over time it does increase the likelihood of converting visitors to clients.

Reason #3: Pinterest can increase traffic to your therapy website exponentially.

When someone pins a post, it’s shared to their friends and followers. This means an entire network of individuals will be seeing your content.

The best part is that this can work exponentially in your favor to bring you loads of traffic.

For example, if you pin an image that links to your blog post and you only have 400 followers, it has the potential of being seen by those 400 individuals.

But if one of those 400 individuals REPINS your content and THEY have 4,000 followers, well you have the potential getting your pin (and clicks to your website) in front of 4,000 more people.

And on and on it goes.

So, more eyes means more traffic. More traffic means more prospective clients.

Reason #4: Your audience is looking for the inspiration and content that you can provide.

Since 66% of people on Pinterest are using the platform for that purpose, give them what they’re looking for.

You see, Pinterest is really a search engine… NOT a social media website.

Pinterest is a place where people go to find answers and it’s a great place to provide answers by pinning your blog posts there regularly.

Ensure your messaging is both inspirational and actionable, giving your future clients a roadmap to follow that ultimately leads directly to you.

Whether they’re numbered lists or how to’s, providing the right content to the right audience on the right platform could be a game changer for your private practice.

Reason #5: Pinterest can help with your SEO

One thing that search engines pay attention to is something called “social signals.”

Social signals do play a role in organic and local search engine optimization. Search engines want to show their users the most relevant and engaging content.

As people interact with your pins and traffic increases over time, it can cause a positive impact on your local search engine rankings.

So when potential, local clients search for services related to your practice, Google will be more likely to show them your website, as it sees that Pinterest is sending many other engaged users to your content.

And beyond local search, your pins can (and probably will) pop up from time to time in Google search results, eventually leading traffic back to your website.

Is Your Private Practice on Pinterest Yet? If not, read on…

Personally, Pinterest is my FAVORITE way to drive traffic to any website.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

In fact, using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

It required a little bit of strategy (but ANYONE can do it)

I’d like to share this Pinterest strategy with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge


Marketing for Therapists: Top Tools to Schedule Social Media Posts

Social media can be a great way to market your private practice, reach new clients and drive traffic to your therapy website. But it can also suck a lot of your time and become an ugly monster that always seems like it needs to be fed.

In this post I’ll share some tools that let you schedule your social media posts to help you save time and keep you sane.

Social media can be a great way to market your private practice, reach new clients and drive traffic to your therapy website. But it can also suck a lot of your time and become an ugly monster that always seems like it needs to be fed. In this post I’ll share some tools that let you schedule your social media posts to help you save time and keep you sane.

Why Scheduling Social Posts is Important

Social media is all about consistency.

In order to keep a constant place at the table of the internet, it helps to consistently be part of the conversation.

Consistency means that you are daily sharing information that resonates with you audience. It can educate or inspire, encourage or entertain.

But in order to be consistent, that means you’re sharing posts on social media each and every day. That may not be too difficult but when you start to add in Facebook, Twitter, Pinterest, etc., it can take up a LOT of time to try and keep up with it all.

This is why I recommend finding a tool that will help you schedule your consistent content across all your social channels.

This doesn’t mean that you don’t interact with people. You’ll still want to join in conversations, answer comments that come in and be present.

But setting aside an hour per week or month to load up social posts is much more efficient than being sucked into social media each day for an hour.

No more getting distracted by cat videos when you should be sharing your latest blog post!

So let’s get into some tools you can use to schedule social media posts.

1.  Buffer

buffer schedule social posts therapist marketing

Buffer is my social media scheduler of choice. I began using their free service (limited to 10 scheduled posts per social channel) to get a feel for the app and just loved it.

It’s extremely easy to get started using Buffer and sync up all your social posts.

The way it works is you set a schedule of times you want to share posts on each of your social channels.

Then you fill up your queue of posts and Buffer will automatically share them according to that schedule you set.

I like to use their browser extension to share articles I’ve come across or even Tweets I’d like to retweet.

Their “Power Scheduler” is great for sharing your new blog posts. It lets you create numerous social posts in just a few minutes, sharing it hours, days and weeks into the future (great for Twitter).

I also like their “Content Inbox” feature, which lets you collect links to blog posts from websites you follow and want to share with your audience. Then, with the click of a button you can add those articles to your queue.

They offer a free version to get started and learn the ropes. I’ve found the next tier, which is $10/month, to be well worth it.

Check out Buffer here.

2. Hootsuite

hootsuite social media marketing psychotherapists

Hootsuite is one of the most popular social media management services out there. It not only lets you schedule your social posts, but it has the added feature of letting you also interact with your audience by responding to tweets and comments.

So it can be more of a social media management tool than just a tool for scheduling your posts.

You can check them out with a free 30-day trial, after which the plans start at $9.99 with unlimited scheduled messages across all your social channels.

3. Everypost

everypost social media marketing therapists

Everypost’s features give you everything you need to curate content and schedule posts across multiple channels, including Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr.

Their content curation features are a highlight of this service, enabling you to find engaging visual content from YouTube, Instagram, Flickr and RSS feeds and then publish it across all your social media platforms.

Their free account limits you to just one social channel and paying $10/month can up that to ten social channels.

4. SocialOomph

socialoomph private practice social media scheduling

SocialOomph allows you to monitor your social activity and schedule posts into the future. Their free version gives you tools for Twitter only, so if you’d like to use their service for Facebook, Pinterest, etc., you’ll have to upgrade to a paid plan.

While SocialOomph can let you publish posts to Facebook, Twitter, Pinterest, LinkedIn, tumblr and blogs, it seems like their focus is definitely their Twitter tools, of which there are many.

5. SproutSocial

sprout social psychotherapist marketing

SproutSocial is for those of you that require a robust social scheduling and monitoring manager. It may be just a little too much for those of us just starting out, but their tools are pretty powerful.

Not only can you schedule posts, but you can manage the many conversations you’re having across multiple social platforms, all in one place.

This bad boy starts at $99/month (after the free trial) so it’s definitely an investment and only recommend it for folks who may be taking their private practice more online, selling products and really focused on social media strategy.


If you’re losing your head trying to keep up with social media, I hope that one of these five tools will give you some peace of mind.

I recommend setting a block of time each week where you schedule social posts.

Then your time can be better spent answering questions and interacting with potential clients on social media.

Another tip? If you’re starting out, start small.

Choose ONE platform to learn how to use and what works. This will keep you from getting overwhelmed trying to keep up.

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!


How to Use Facebook to Market Your Private Practice

Last week I sent out an email to my audience asking one simple question: what would you like to know about using Facebook to market your practice?

Well, I was amazed at the response and the questions that came back were just SO good!

Many of you want to know if Facebook is even relevant for marketing your therapy practice.

Some folks were concerned over privacy issues and how to separate your personal Facebook account from a business account.

So many of you really wanted to know more about how to use Facebook ads to market your private practice.

I really needed an expert to answer all these great questions, so I reached out to Jennifer Spong Sneeden, from Thriving Therapy Practice, for some help.

Jennifer has seen SO much success in using Facebook to market her private practice that it’s actually become her number one source of new clients.

She’s since taught hundreds of other therapists to use Facebook effectively in their own practices.

To help you out, she decided to create the video below just for the CMTW audience, answering some of your most common questions about Facebook.

Now, Jennifer is taking this one step further…

Because she’s so confident that Facebook is one of the best ways to grow your own practice, she’s agreed to host a free, exclusive live training just for the readers of this here blog.

In this virtual training, she’s going to show you her simple 5-step system to build your Facebook following, engage your fans, and increase your income.

If Facebook seems like a waste of time because you’re not getting the results you want, this FREE training is for you. Just click the banner below to claim your spot:

Learn how to use Facebook to market your private practice

This Facebook training will take place, January 19, 2017 at two different times: 1PM and 8PM EST. Sign up now to make sure you get a spot.

We’ll see you there!

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What Do YOU Want to Know About Creating and/or Marketing Your Therapy Website?

I want to take some time out to get some feedback from you. Yes… YOU!

While I may know a couple things about how to build a therapy website or digital marketing, I want to make sure that I provide the best, most helpful articles to my readers. And I can’t do that without knowing more about you and the questions you may have.

It would do you a disservice and be prideful for me to just assume what your needs are with building or marketing your private practice.

And I don’t want to do that!

Maybe You’re Wondering:

  1. How can I make sense of Google Analytics?
  2. What’s the most important part of my therapy website’s homepage?
  3. How can I use social media to market my private practice?
  4. What’s the best way to attack a Rubix Cube?

Ok maybe you don’t care about that last one especially. But it proves the point. I can’t assume what challenges you face as a therapist or counselor marketing their practice.

So, Could You Answer a ONE Question Survey For Me??

It would help me out immensely and I would love you forever if you could answer this question for me. I created a one-question survey that asks, ‘What are/has been the biggest challenge you face in creating a successful private practice website?’

It should only take you a minute to fill out. Just click the button below, fill out the survey and I’ll do my very best to answer your questions to the best of my ability.





How to Super Charge Social Sharing on Your Private Practice Website with SumoMe

I believe the blog on your counseling website DESERVES to be shared with the world. You’re probably sharing your posts on your social networks, but is your blog optimized to let OTHERS share your amazing content?

One way to increase your social footprint and drive more traffic to your therapy website is with the use of social sharing buttons. You’ve seen them. They’re those buttons on the top, bottom or floating on the side of most websites that let you share content on Twitter, Facebook, Pinterest and other social media.

According to a past study of the 10,000 largest websites, those that featured Twitter share buttons were, on average, mentioned in 27 tweets containing a link back to the site, whereas those not featuring tweet buttons were mentioned, on average, in only four tweets that contain a link back to the site.

So, you might be wondering… Daniel, how do I install install these social sharing buttons on my website?

I’m glad you asked.

Installing Social Share Buttons on Your Private Practice Wordpress Website (for FREE!)

If your website is built on WordPress, you’re in luck. Social sharing plugins make it stupid easy to install social sharing features on your blog. You can do it in about 5 minutes.

The only issue I’ve run in with social sharing plugins on WordPress is that there are just SO many to choose from. Some of them are more easily to customize than others. And some have limitations on where the buttons can be placed.

I did some research when developing a few websites over the last year because I was not content with the plugins I used in the past. They didn’t look cool and I couldn’t get them to work how I wanted. I must have installed 5 and then un-installed them on my own blog. After searching for eons (ok, maybe not THAT long), I FINALLY found some great social share buttons from the company SumoMe. And I fell in love (is that weird?… to fall in love with social sharing buttons?… maybe.. I dunno).

Like I said, there are many plugins out there. You can use whatever one you like. I only recommend SumoMe because I’ve used them and it’s been the best plugin for me by far. But just like I did, test out a few and see what works for you.

What is SumoMe and Why I Love Them

installing social sharing plugin on your therapist website

SumoMe is a company that builds tools to help you grow your website traffic. Plain and simple. They are real online marketers and entrepreneurs that stand by and use the tools they produce. Heck, they even support you with tips on how to make your website a complete success. I’m really impressed with what they do, and that’s why I use them on my blogs today.

They have many tools you can add to your website, like pop-ups and ways to build your email list, but today we’ll focus on their Share Plugin.

Installing the SumoMe WordPress Plugin

1. Log into the WordPress dashboard and click on Plugins on the left navigation.

Then click “Add New”. From the Plugins search page, type “SumoMe” into the search bar:

search for social buttons plugin


2. Locate the SumoMe Plugin and Click on “Install Now”

Install the SumoMe plugin


3. Activate the Plugin

activate social buttons plugin

4. Set Up SumoMe

Once activated you’ll see some hand-drawn text asking you to set up SumoMe. Click on it to get started:

setup sumome social sharing buttons

5. Create Your SumoMe Account

You’ll see a popup to create your free account

Create SumoMe Account

6. Click on Sumo Store (don’t worry, we can use free versions of their social sharing tools 😉 )

social media buttons for therapy website

7. Scroll Down and Click on “Share”

social sharing

8. Click on “Free”

Sharing features will be installed. Close out of that screen and click on the crown icon at the top right. This area is where you can access the SumoMe settings in the future.

social media for private practice website


9. You’ll See that Share is Installed. Click on it to Access Options

SumoMe Share


SumoMe Settings and What You Need to Know

Ok, now that the share plugin is all installed and we’re feeling good, we have to make sure the plugin is set up how we want it to be. Let’s go through what each setting does. A few settings are paid features, so I’ve omitted them in the explanations below.

Clicks: Reveals Your Total Number of Clicks for the Week

Clicks shows you how many times people have clicked on share buttons

Clicks is the summary of how many times people have clicked on your share buttons. It should read zero when first installed (no one has clicked yet) but over time this will give you insight as to the total clicks and which of your pages is getting shared the most. If you stick with the free version, the data is limited to only the last 7 days.

Settings: Decide What Services to Include & How You Want the Buttons to Look

share settings

The settings screen is where we start to customize. You can choose which social media sites you want to allow your blog to be shared on. Drag from the “available services” to the “selected services” to add networks, and the other way to remove them. You can then re-order them by dragging and dropping them within the “selected services” view.

Go through each of the settings and choose your preference. One of the reasons why I love this plugin is you can really customize here. You can change how many services show, the size of your buttons, how they’re sorted, change the background color to match your brand, change the shape and decide at what screen size you want the share buttons to switch to mobile view.

Go through each setting, making changes and saving them as you go. You can have your blog open in another browser window to refresh the page and see how the changes look, until you arrive at something you like.

Layout: Decide Where on the Page You Want Your Share Buttons

social button layout

The layout panel lets you choose exactly where you want to place your social sharing buttons on your therapy website. Click on each gear to turn it blue and set where you think they’ll work best. You may want to test different locations to see if the difference leads to more shares or not. I’m more of a “set it and forget it” kinda guy here. I just like having them constantly visible so I opt for the left side floating share buttons.

Test it and do what works best for you your private practice website.

Display Rules: Decide on What Pages You Want Social Sharing

Displaying social share buttons

Using the Display Rules settings, you can choose what pages you want your share buttons to appear on. With the free version, you get a good amount of options for places to show or hide the buttons. Setting it to show on “All pages containing an article” will make the share buttons only visible on your blog. Add multiple rules to get really specific, if you want. You can even have them appear only on certain size screens. The combinations are endless!

Services: Include Your Twitter Name in Shared Tweets

setting up social sharing on your counseling website

The services tab lets you include your Twitter username, if you have one. This way, any time one of your amazing counseling blog posts is shared on twitter, it will automatically include a “via @YourTwitterName”. This is great because other people will not only see your link, they can follow you on Twitter as well. BONUS!

How to Install SumoMe Social Sharing on Non-WordPress Sites

Ok, so we talked in depth about installing the SumoMe WordPress plugin, but what about a site that isn’t built on WordPress? A valid question, and one that SumoMe has already thought of…

Go to http://sumome.com/instructions#step2 and you can grab a piece of HTML code and follow the instructions on that page to register your account and install the tools.

They also give instructions for these other website building platforms (links to the instructions):

  1. Squarespace
  2. Blogger
  3. Shopify
  4. Weebly
  5. Tumblr
  6. Google Tag Manager

A Note About the Free Version

I have to mention that with the free version of this plugin, there will be a visible SumoMe logo underneath your share buttons. Personally, it doesn’t bother me because I think the free version has tons of options and works great. Aside from that, there is a TINY blue line that will appear on the side of your site (you can see it at the bottom left of this post). This is for you to log in to SumoMe. You can change the location of this in the SumoMe settings box. Again, it’s the tradeoff for using the free version.

So now you’re site should be ready for sharing across the interwebs! Make sure to explore the SumoMe plugin and even try installing some of their other tools. You can use their Image Sharer tool to make all your images shareable. Great for marketing your counseling blog on Pinterest 😉

How has marketing your private practice on social media been going for you? Let me know in the comments.

Download my 4 steps to creating and marketing a therapist website

This is a free resource I created to get you started building YOUR private practice website today.



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The Therapist’s Guide to Pinterest + FREE Checklist

Today we’re going to talk about how to use Pinterest to market your therapy practice.

What did I ever do before Pinterest? How would I have known I could build so many things out of pallets? Or cook such amazing (and simple) dinners while my wife (the therapist) is seeing clients well into the evening hours?

Aside from recipes and craft ideas, there is wealth of information on Pinterest. And the potential to use it to drive traffic to your website is HUGE.

Just a couple stats about Pinterest:

  • More than 100 million people using Pinterest*
  • It is the 2nd largest referrer of social traffic**
  • 96% of pinners use it to research and gather information**

*Source: blog.pinterest.com
**Source: whiteglovesocialmedia.com

The Benefits of Pinterest for Therapists:

Clearly, Pinterest is where a LOT of people are spending time online, so your potential audience is huge.

Another benefit is discoverability. When you tweet a link or post it on Facebook, it tends to get lost. Burried in the social media shuffle. What I like about Pinterest is that the shelf life of your pins is potentially endless. If you create engaging pins with descriptions that help people find them, it means at any time in the future, your content can be found and traffic driven to your website.

What’s great too is that Pinterest is a place where people go to research topics and get help. And because you’re a therapist, I’m guessing your pretty keen on helping people.

Writing informative blog posts and promoting them on Pinterest means you can help a lot of people, and not just those you see in your office. And boosting the traffic to your site will mean the people who are local to you can find you more easily in Google and get them in your office. SEO win!

Another pretty cool aspect of Pinterest is that it makes your entire audience your potential marketing team. If you’re creating killer looking pins and have the content on your blog to back it up, others will repin it. And as more people see it. More can repin it, and the cycle goes on and on.

Related: Why Your Private Practice NEEDS to be on Pinterest

Ok, so let’s get into the actionable stuff.

Below, I’ve laid out some of the steps you can take to get your Pinterest profile working more for you and driving traffic to your private practice website/blog. To help you run through it, I’ve created a handy checklist you can reference.

Download your free checklist here:
Download the free checklist and start driving traffic with Pinterest

Getting Started: Start a Pinterest Business Account or Convert Your Personal Account

To make the most out of using Pinterest to drive traffic to your therapy website, you’re going to want to make sure you’re using a Pinterest business account.

There are some awesome benefits to creating a Pinterest business account. One of the best reasons is that you’ll get to use Pinterst Analytics. This will help you learn which pins are getting the most repins and clicks as well as track the performance of your profile and website content.

A business account will also give you access to rich pins, which we’ll discuss more in depth below.

I should mention that all these benefits are FREE. BONUS!

Now, if you already have a personal Pinterest account that you’ve been growing in followers for a time, don’t worry, you don’t need to create a new account (unless of course you want a totally separate account for your private practice). With just a couple clicks you can convert it to a business account.

Steps To Create A Pinterest Business Account

1. Go to the Pinterest for Business homepage and get started.

If you want to start a new account just for your private practice, you’ll click on the “Join as a business” button. But if you want to just convert your current account, you can click on “Already have an account? Convert now”.

Create a Pinterest business account our convert your current one

2. Confirm Your Website

In order for Pintersdt to start providing analytics, you’ll need to confirm your website.

Pinterest provides instructions for two ways of doing it here.

The way you choose to do it really involves what you’re comfortable with as far as making edits to your code. I recommend the second method shown and using your host account’s file manager to upload the Pinterest file to root directory of your website.

You’re all set! Give it a day or so and you’ll start seeing some numbers in the Analytics section, which you can find in the top navigation next to the Pinterest logo.

Next: Set Up Rich Pins

Rich pins are a way for Pinterest to provide some extra information about your website along with pins that link to your pages and posts. A bold title, website name and favicon all appear with your pin to let pinners know more about who they’re repinning. I bet you’ve seen them before, but here’s an example of a rich pin I created for this post: Setting up rich pins for your therapy website

You can see the extra info that Pinterest provides to users when they see this pin. It let’s people know the name of my site as well as the title of the blog post in nice large text. It also provides a link underneath to my Pinterest profile so people can easily follow me there.

Rich pins can have a huge impact on the amount of repins and views your profile receives. We like that!

So how does one set Rich Pins? Just follow the steps below.

Setting Up Rich Pins in WordPress

1. If you haven’t already been using the Yoast SEO plugin (I HIGHLY recommend this plugin) go ahead and install it. Then Go to SEO > Social > Facebook, and check the box that says “Enable Open Graph meta data”.

Use Yoast SEO to set up rich pins

Enable open graph in Yoast SEO

2. Hop on over to the Rich Pin Validator. Copy and paste a link to any of your blog posts and click “Validate”

Validate your therapy blog for rich pins to appear

3. Once it’s done, you’ll get a message saying your pin has been validated along with the info that Pinterest is seeing for your blog post.

Rich pins validated

Once that’s all set up, you’re ready to start really promoting your therapy website on Pinterest! Let’s keep going 🙂

The Steps to Promote Your Therapy Blog on Pinterest

I’ve found that the best way to drive traffic from Pinterest to my own website is with blog posts. A pin with a single, focused topic that will help people is much more engaging than a generic pin about your therapy website. You can certainly create and promote those too, but blogs are your best bet for a long-term strategy to get people to your website. So here are the steps that I follow to promote my own blogs on Pinterest:

Step 1 – Write the Best Darn Blog Post You Can, of Course!

This should be a given. If your blogs are not providing high value and serving your readers, they will bounce off the site very quickly. Spend some time reading blogs about the art of blogging and creating content that readers will love and want to share. To get you started, I created a board to collect some of my favorite blogging articles and resources (see below). Another amazing resource that helped me out when I first started blogging personally, was from an author named Jeff Goins. He created a FREE 12 day course on blogging. You’ll get an email each day for 12 days with exercises and tips to keep you from spinning your wheels. Check it out here.

Related: 11 Things You Should Do to Every Blog Post Before You Hit Publish

Step 2 – Brainstorm Titles

After I write a blog I’ll spend some time brainstorming my titles. I often have a title in mind when I begin a blog, but sometimes by the end of writing the direction of it may have changed. So I’ll take a step back and write out a few, attention-grabbing titles I think would work. I keep in mind that this title will appear both on my blog and on my Pinterest pin, so I want it to be catchy and intriguing enough that someone would want to click and read it.

Step 3 – Gather Some Stock Photos

This step is kinda optional. You don’t NEED photos in your pins, but I prefer them. So, I’ll grab some photos that I think will work for my pin and blog post topic. I like to have a few to work with. My goal is to create about 5 or 6 pins for each blog post I write. The reason being that different people will see the pins at different times. So I can spread these pins out over time to increase the potential of repins and people clicking over to my blog. I most often use unsplash.com for photos, because it’s free. I’ve also used Shutterstock in the past, which has photos starting at $29 for 2. If you search Google or Pinterest enough, you can find tons of cheap or free options for photos.

Step 4 – Design Your Pin Using Photoshop or a Free App, like Canva

Using Photoshop to Create Pins

Now comes the fun part. At least for me. My background is in web design so it’s the visual stuff that I enjoy the most. Personally, I use Photoshop for all my pin designs. Photoshop is the most popular photo-editing and design application out there. I recommend Photoshop, but it is definitely expensive, especially if design is not your main thing. You could do just fine with Photoshop Elements, which is the $99 beginner version, which has much of the functionality you’d use for creating graphics for your blog and pins.

According to entrepreneur.com, the best size for a Pinterest pin uses a ratio of 2:3 or 1:3.5 and a minimum width of 600 pixels. So, for example:

  • A 2:3 aspect ratio could be 600 pixels wide by 900 pixels tall
  • A 1:3.5 aspect ratio could be 600 pixels wide by 2,100 pixels tall

There are tons of great tutorials on adobe.com to get your feet wet with Photoshop.

Using Canva to Create Pins

You can use Canva to create free pins for your therapis blog

I try my best to offer free solutions when I can, and for pin design, Canva is one of them. Canva is a relatively new website/app that is really quite awesome. I’d seen the name a lot so I tried it out a few months ago and I love it as a free option for cool graphics. They give you tons of pre-designed templates to choose from, and not just Pinterest pins. You can create Facebook covers, flyers, banners or pretty much anything. You can change the colors and text to your liking and then download your design as an image. And it’s totally free as long as you don’t use any of their premium design elements or stock photos.

So check out Canva.com or download the iPad app here.

Step 5 – Post your pin

Ok, so we’ve done all this work and we have our beautiful pin designed and saved, so it’s time to launch it into the Pinterest atmosphere and get people coming to our blog. Yahoo!

Navigate to your profile page on Pinterest and click on the link that lets you view all your pins.

Pinterest for Therapists

In the top left corner ther will be a big plus sign “+”, click that to add your pin. Choose “Your Device” and navigate to the pin image file that you want to upload.

Under the image, give it a great description that is detailed and contains some of the keywords that your target audience would be searching for. According to the Pinterest Best Practice Guide:

Every Pin should have a description that gives context. The best descriptions are positive, helping people imagine what they might do with the Pin while also providing extra information.

Pinterest also recommeds you be very specific and DON’T use hashtags. The overall sentiment on Pinterest is a positive one, so you want to help people. Give them something to do (view your blog) and provide them with great value. If you have a great post about coping with anxiety, put yourself in the place of someone in the thick of it. What types of things would they want someone to say to them? Be warm and helpful and they will click through to your great content.

using pinterest to promote your private practice

So your pin is uploaded, description is written. Click on the board that you want it appear in and it will be posted. You can’t add the link to your blog just yet, so you’ll have to view the pin you just created and edit it via the pencil/edit button. Paste the link to your corresponding blog post in the “website” field and click save and you’re DONE!

Some Other Tips & Things to Consider

  • Make sure to put a link to your website in your Pinterest profile
  • Add your location to your profile to help local clients find you
  • Follow other therapists or practitioners similar to you for ideas and to pin a variety of content

Helpul Resources

Download your free checklist:

Well, there you have it. To help you run through these steps and get your Pinterest profile working for you, I created a handy checklist you can use for reference, just click here to get your hands on it.

Download the free checklist and start driving traffic with Pinterest