The Complete Therapist's Guide to Marketing a Private Practice
From getting started to building a website, content marketing, SEO and getting more referrals, this guide has all you need to start marketing your private practice strategically and attracting more clients.
Without marketing, no one will know your private practice exists.
Kevin Costner steered you wrong if you think “If you build it he will come” applies to your private practice and your ideal client.
But, to many therapists, the word marketing itself conjures up thoughts of pushy salesmen and sleaze.
So they avoid talking about their private practice and leave their business up to chance.
Did you know that 60% of the most effective business to consumer marketers have a documented content strategy? (Source: CMI)
Like any successful business, having a marketing strategy for your private practice is paramount to your success.
And your clients need you to learn marketing...
Because you do your clients a disservice when you don’t do the work to reach them with the services they need to create the change in their life that they desire.
But the good news is that you can get started marketing your private practice today so that you can begin attracting more clients asap.
I’ve put together this guide to help you get the marketing ball rolling (or rolling faster). In it, you’ll learn:
- How to get started marketing your private practice, so that you can begin growing your case load even if you're short on funds and just starting out.
- Pro strategies for building your online presence so that you can start attracting your ideal client to you and your practice.
- What you need to know about creating a website so that you can stand out from the crowd and communicate your value effectively.
- How to write blog posts that expand your reach, showcase your expertise and speak to your ideal client so you can convert more website visitors into paying clients.
- Social media marketing strategies therapists can use to get more clients and get more clients visiting their website.
- SEO tips to help you optimize your content so that more clients can find you in search engines.
- Advice for getting more referrals to your private practice so you don't have to worry about never having enough clients calling you.
The Complete Therapist's Guide to Marketing a Private Practice
Whether you're just starting out or your private practice is established, this guide will give you tips, resources and advice on how to market your private practice and get more clients.
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Get Even More Private Practice Marketing Tips From The Experts
I collected marketing advice from some of the top experts in private practice marketing into one FREE info-packed resource.
Chapter 1: Getting Started
If you’re new to private practice it can be hard to know where to begin with your marketing efforts.
Here you’ll learn how to get started with a marketing plan to give yourself direction, some mistakes to avoid, how write an effective directory profile and some free marketing strategies you can use when your budget is low.
Chapter 2: Building A Therapy Website
Having a professional website for your private practice is absolutely essential.
Your website is often THE place potential clients will go to learn about you and see if your therapy services can help them.
It’s also the best way to begin building rapport and connection with your clients while also sharing your expertise.
Below, you’ll learn some tips on building your own private practice website, the costs involved, guidance on writing copy plus more info to get you started.
The DIY Guide to Building Your Private Practice Website
Choosing a Domain Name for Your Private Practice Website
How To Write (Ridiculously Effective) Pages For Your Therapy Website, Part 1
How To Make Your Website Stand Out From The Crowd
Websites for Therapists: The Website Platform Comparison Guide
The Cost of Building a Private Practice Website
Chapter 3: Blogging & Content Marketing for Therapists
Want to see more traffic hit your private practice website? Start blogging.
Blogging remains one the best ways to boost your traffic, reach your ideal client and showcase your expertise as a therapist.
It’s also one of the cheapest ways you can get started marketing your private practice, costing 62% less than traditional marketing and generating about 3 times as many leads. (Source: Neil Patel)
Get started with your blog or take your current private practice blog to a new level with the resources below.
16 Top Tips from Blogging Experts for Beginners
(Video) Let’s Talk Blogging to Grow Your Psychotherapy Practice – Featuring Juliet and Clinton
Writing Blog Posts: 5 Ways Therapists Can Generate Ideas for Topics
14 Benefits of Blogging for Therapists and Coaches
50+ Blog Post Ideas in 30 Minutes or Less
Therapists Blogging For Business: 15 Mistakes You Don’t Know You’re Making
53% of marketers say blog content creation is their top inbound marketing priority. (Source: HubSpot)
Chapter 4: SEO & Boosting Website Traffic
What’s the point of having a website for your therapy practice if no one can find you?
Search engine optimization (SEO) remains an important part of marketing a private practice, but can be confusing, time-consuming and frustrating.
Below you’ll find resources to simplify SEO for your private practice and help you understand what’s important to know when trying to increase the rank of your private practice website.
72% of marketers say relevant content creation was the most effective SEO tactic. (Source: HubSpot)
Chapter 5: Social Media Marketing for Private Practice
Social media can be a great way to reach your ideal client with content they are interested in.
76% of people use their Facebook feed to find interesting content. (Source: HubSpot)
Using social media to share the content you create (ie blog posts), as well as helpful content your clients find interesting, can help you attract more clients to your private practice.
Use the links below to learn how to use social media to build your private practice.
Social Media for Psychotherapists: The Ultimate Practice-Building Tool
3 Benefits of Building a Social Media Following
The Therapist’s Guide to Pinterest
The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC
How to Use Social Media to Market Your Therapy Practice
Etiquette of Social Media for Therapists & Ideas for Using It Well
Chapter 6: Referrals & Networking
Networking and building your referral sources can seem a bit old school, but the truth is, it works.
When it comes to building a private practice (or any business) there’s just nothing faster than human connection.
If you have a solid network of colleagues, clients and other people in your community sending you clients, then marketing gets a whole lot easier.
Below you’ll learn the ins and outs of growing your private practice with referrals to make getting clients a breeze.
6 Tips to Grow Your Private Practice with Networking and Community Marketing
Use Public Speaking To Grow Your Therapy Practice
Why You Desperately Need Diverse Referral Sources
How to Increase Client Referrals for Your Private Therapy Practice
How To Get Referrals from Doctors
7 Steps For Attracting an Endless Stream of Referrals into your Therapy or Holistic Practice
FREE RESOURCE
14 Experts Share Their Private Practice Marketing Secrets
I asked 14 experts in private practice marketing one question:
“What's the MOST important lesson or tip you've learned about marketing a private practice?”
I've compiled all their marketing wisdom into an info-packed PDF - free as my gift to you!
Featuring: Allison Puryear, Annie Schuessler, Brighter Vision, Clay Cockrell, Ili Walter, Joe Sanok, Kat Love, Kate Campbell, Katie Lemieux, Katie K. May, Kelly Higdon, Marissa Lawton, Melvin Varghese, Miranda Palmer, Sharon Martin
Hello There! I'm Daniel. I'm a web designer and founder of CreateMyTherapistWebsite.com, where I teach therapists how to create websites and attract more clients online. After building a website for my wife’s private practice and seeing the impact it had on her business, I became crazy passionate about helping others achieve the same. So now, I offer web design services, consultations and online training to help therapists overcome tech-fears and grow their business through online marketing.
