Posts

How To Write Amazing Blog Post Titles That People Actually Click

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside.

In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside. In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

Why Blog Titles Are So Important to Successful Content Marketing

Your blog headline is the first impression a reader will have with your content.

It can be their reason for clicking or their reason for brushing your post aside.

How sad would it be to slave over a blog post for hours, getting the content just write and then slapping a title on it that doesn’t draw people to the value they’ll find within the content?

We live in fast-paced times where the amount of information we see each day is astounding.

People are flying through their Facebook feed while waiting in checkout lines or scrolling through Pinterest while watching TV.

It’s become increasingly harder to make your content stand out and reach your ideal audience in this noisy sea of information.

But a catchy headline could cause someone to pause, pique their interest and make them hungry for more of the content they’ll find in your blog post.

It’s also one of the most important factors for your search engine optimization (SEO).

Combine SEO with a catchy, intriguing headline and it’s content marketing gold!

Let’s get into some tips for writing blog headlines that get clicked, shall we?

1: Keep your Blog Post Titles Short and Unique

55 characters is your target for the length of your blog post titles.

This is amount of characters that Google will show users in their search results. Anything longer will get cut off.

Shorter headlines also tend to get more clicks because they’re easier for readers to digest and know exactly what they’ll get when they click.

Get creative here. Don’t just write generic titles.

Include a keyword but also put some emotion into it that will make your title stand out from the rest of posts flying through the internet.

2: Focus On Keywords

Powerful headlines always focus on a keyword.

This is how people may find your blog post and let’s search engines know what your blog post is about.

Decide on what words your audience may type into Google to find your blog post and work that into the title.

3: Get Emotional

A catchy blog post title will have a healthy dose of emotion that will grab the reader’s attention and lead them to click for more.

You can use power words to not only make your post titles unique, but also give a sense of urgency, curiosity and emotion.

You want to stay away from common words like best, awesome, or great.

Go for the jugular here and get creative!

Use words like:

  • Ultimate
  • Greatest
  • Fascinating
  • The Truth About…

For example, a generic headline for blog post may go something like this:

“How to Set Boundaries in Marriage”

It’s not bad, but unless I’m really interested in that topic, it doesn’t really intrigue me much.

But what about:

“The TRUTH About Setting Boundaries in Marriage”

You see the difference? The second title creates a bit of intrigue and makes me feel like everything I’ve heard up to this point about boundaries in marriage was incorrect.

I just gotta click!!

Here’s a great list of 317 power words you can start using today.

4: Use Numbers

There’s something about numbers that increase engagement with blog post titles.

When you say “10 Ways to Set Boundaries in Marriage” as opposed to “How to Set Boundaries in Marriage” it conveys the value of the post and exactly what the reader will gain from checking out your content.

I enjoy creating these types of blog posts myself because they provide a clear outline for the content instead of a giant blank slate.

The same mentality gets passed along to readers, because they can more easily wrap their head around a list of short tips rather than one long “how to” post.

When it makes sense, try and include numbers in your headlines to drive engagement.

5: Write and Re-Write To Get Your Blog Post Titles Right

I had fun with the word-play on that subtitle, not gonna lie

Writing effective and engaging blog post titles takes a lot of practice.

Rarely will you ever use the first title you came up with.

I like to have a working title for my blog post to give me some direction for what I’m going to write.

But as the content unfolds, it may make sense to re-write the title.

Finally, once the blog post is complete, I’ll spend time focusing solely on optimizing my title.

One of my favorite tools to help me do this is CoSchedule’s Headline Analyzer.

You can put your headline into the form and CoSchedule will analyze it, score it and give you tips to improve it.

Here’s the analysis for a working title I had for this blog post:

blog post headline analyzer

You can see I’ve got some work to do get the right balance of words and structure for my title.

It will also give you some other scores to help you improve your headline, such as analyzing the length:

blog post headline analyzer length

Conclusion

Writing blog post headlines that stand out and get clicks takes time and practice.

It’s a skill, like blogging, that you’ll grow in over time.

Take note of the types of headlines you see in Google and social media and think about why they stood out to you.

Using the tips and resources above, spend time trying to recreate that feeling of urgency or curiosity you felt when you read those headlines.

Keep at it and, over time, I have no doubt you’ll see an increase in traffic to your blog posts.

Want more blogging tips? I've created a FREE checklist, 11 Things You Should Do To Every Blog Post Before You Hit Publish.

Inside, you'll get 11 simple things you can do to optimize each blog post. You can print it out and refer to whenever you write your next amazing piece of content.

I've created a free checklist for you to reference when writing your next blog post

Join the FREE “Kickstart Your Blog Traffic” Challenge

Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists.

I mean, why put all this effort into building your website if no one’s even going to visit it?

And how are you supposed to attract new clients if they can’t even find you online?

I’m with you.

I’m all for making sure you’re not spinning your wheels and wasting your time and resources trying to create a website that doesn’t bring you more traffic – and ultimately – clients.

So, how DO you increase your traffic and attract more potential clients to your website?

That’s the million dollar question, isn’t it?

Well, I’ve been there myself.

I launched Create My Therapist Website as a blog back in July of 2015 and since then I’ve learned all about what works and what doesn’t work when it comes to driving traffic to a website.

And after trying so many strategies – from pulling my hair out over SEO to trying to understand Facebook ads – I’ve landed on a simple system that keeps my blog on track and continuously brings me new traffic (mostly on autopilot).

The best part is, this traffic-driving strategy is FREE and it can work for anyone in any niche.

So, to help you get more traffic to your private practice website, I’ve developed a 10-day Kickstart Your Blog Traffic Challenge.

For 10 days, I’ll deliver one daily lesson to your inbox that will share with you simple ways you can increase traffic to your blog.

Each day will build on the day before it and by the end of it, you’ll have a system and a process you can follow to grow your traffic month after month.

I’ll also be bringing you some live video trainings along the way to answer your questions and go deeper into my favorite traffic-building tips.

Click here to enroll in the Kickstart Your Blog Traffic Challenge >>

Now, this isn’t just a bunch of random blog tips and tactics…

I’ll literally be sharing the same strategy I used that led to a 15x increase in traffic to my own website… in just 6 months.

It’s the same strategy I still use today to bring in tons of traffic to my website without SEO and paid advertising.

And I can’t wait to share it all with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join

Lesson #1 will arrive in your inbox on July 10th!

Blogging for Therapists: How to Find Your Niche

When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?”

But when it comes to blogging, there is another question that’s an even more powerful place to begin.

Who are you writing for?

Once you know the answer to THIS question, the rest falls into place.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

Understanding who your ideal clients are and creating content specifically for them is key to driving traffic to your site.

Though casting a wide net and writing in generalizations can be appealing in the beginning, it actually shuts out the opportunity to provide the best content to the specific type of client you’re looking for.

Related: 5 Tips To Increasing Your Website Traffic by Choosing a Niche

How to Find Your Blogging Niche

Take some time to go through the exercise below to help you uncover the focus of your blog and your ideal audience.

Step 1: Take a step back and ask yourself “What clients do I really love working with?”

Really think about that and try and describe your ideal client.

Think about their lifestyle, their age and career. What does their family look like?

Try to describe the in as much detail as you can.

Step 2: What are some common challenges that you love to help your clients overcome?

Think about some of the things you’ve worked together to overcome and the outcome of your work together.

What type of therapy work really excites you?

Do you love helping newly married couples start their marriage off with solid communication skills?

Or is it helping someone move past a trauma in their life?

Step 3: How can reading your blog posts help this population?

What transformation can you help your clients achieve?

Why should they read your blog and what can they expect from reading your blog?

Step 4: What impression do you want to leave on someone after they’ve read your blog?

Think about how you want an ideal client to feel after reading one of your blog posts and describe it.

Do you want them to feel inspired to connect with their family in new ways?

Or maybe you want your ideal client to feel proud and unashamed of who they are.

Do this for each client that has energized you to discover what marketers call your “Target Audience.”

An Example of Defining Your Blog’s Focus

Because I like to be a little more show than tell, here’s an example of what it looks like when you define your blog niche and ideal client:

“I’m energized by the work I do with young professionals, aged 25 -30 years old. They are primarily unmarried, focused on their career and have an active social life.

They often struggle with insecurity, poor boundaries and overcoming shame from past and present relationships.

My blog posts can provide this population with ideas and knowledge that they can apply to their lives today in order to understand their boundaries, improve their communication with others and begin seeing a positive change in their lives and relationships.”

See how descriptive you can be?

Then, every time you have a new blog post to write, you can sit down and picture your ideal client.

Pretend like you’re talking to just one person, and I know your blogs will become packed with extremely valuable information that will attract your ideal clients to your private practice website.

Download the Free Find Your Blog Focus Worksheet

To help you navigate through finding your blogging niche and establishing your private practice’s voice and tone, I’ve created a worksheet for you to download here.

This worksheet is from a future course (tease!) I’m creating all about driving traffic using your blog.

With this Free PDF, you’ll be able to:

  • Identify your ideal client
  • Create a list of blog categories and subcategories (topics) to write about
  • Break through bouts of “writer’s block” with ease

Every client you see is unique, but chances are, they have several things in common.

That is your specialty. It’s what you’ve trained years for and are now spectacular at it. The same practice should be used when blogging for your private practice.

10 FREE Ways to Drive Traffic to Your Therapy Website

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website.

What’s the point in even having a website if no one is viewing it right?

Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website. What’s the point in even having a website if no one is viewing it right? Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

1: Create A Pinterest Pin For Each Blog Post & Pin It On Pinterest

Pinterest is one of my favorite ways to send free traffic to any website.

What’s so great about Pinterest is that your pins go on forever.

So, at any time, someone can come across your pin and click on it and end up at your website.

It also acts just like a search engine, so if you create a pretty, pinable image and write a detailed description – with keywords of course – you’ll increase your chances of being found.

Not using Pinterest to market your private practice? Check out my guide, here.

2: Put Your Website Link In ALL of Your Social Media Profiles

This one is super simple.

Each social media platform gives you a little space where you can include a link back to your website.

Instagram, Twitter, Facebook and Pinterest all have a place where you can put your private practice’s URL.

Twitter:

twitter free traffic therapists

Instagram:

instagram free traffic private practice

Pinterest:

pinterest free traffic for counselors

3: Put Your Link In Your Psychology Today (or other directory) Profile

A website is one of the best additions you can make to your online directory profile.

People want to learn more about you, see your practice and feel a connection with you.

That’s often difficult to achieve in a Psychology Today profile.

Include your link so that people can take that next step, see your work and hopefully schedule that first appointment.

4: Create A Facebook Page For Your Private Practice

Having a Facebook page devoted to your private practice is another great way to get some free traffic.

It’s also a great way to connect with potential clients and show your personality a bit.

Every time you post a new blog post, make sure to post the link on your Facebook page!

5: Comment on Blogs & Articles Related to Your Niche

If you have have a few influential people that have blogs that you follow, you can join in the conversations on their websites in the comments section.

Often, when you do this, your comment will contain a link back to your own website.

The key to doing this well is to not make it about getting a link back to your website, but to be truly helpful, engaging and generous with the info you share in the comments.

Don’t just say “great post” and move on.

Posting a thoughtful response can help get you noticed and bring more traffic back to your website.

6: Guest Blogging

This one can get you a lot of great free traffic.

Similar to the tactic above, you can find other blogs/websites related to your niche and reach out to them about writing a guest blog.

This can get you in front of a whole new audience of people, make you look like an expert in your field and, of course, drive more traffic back to your website.

For tips on how to get started with guest blogging, check out this guide from Neil Patel.

7: Use SEO (Search Engine Optimization) On Your Private Practice Website

You can get a lot of free traffic from Google if your website and blog posts are optimized correctly.

There are a lot of different things that affect your page ranking in search engine results and it’s good to be aware of these factors.

I like to keep things simple with my own blog, so that’s what I like to teach.

For a list of some of the top factors that you can easily control with each web page or blog post you create, check out this post: On-Page SEO: How to Optimize Your Therapy Website Content for Search Engines

8: Create A Blog Post That Links to Experts In Your Niche

Sometimes called a “Round Up” post, this includes taking a topic and creating a list of experts in that area as a list of resources to your readers.

Often when you do this – and then let the person you’ve featured know about your post – they will be happy to share your blog post to their own audiences.

It’s as easy as:

  1. Pick a topic
  2. Research all the people, websites and resources related to that topic
  3. Write your blog post featuring those resources, making sure to link out to their website
  4. Send an email to the person letting them know you’ve featured them and give them the link

This is a great way to network and meet new people as well!

This is exactly what I did with this post about private practice marketing websites: Building A Private Practice: The Best Websites to Help Grow Your Business

9: Put Your Link In Your Email Signature

Your email signature is another great place for you to place a link to your private practice website.

If you respond to emails from potential clients, it’s a great way to reinforce your brand and make them aware of your website if they haven’t already checked it out.

For instructions on setting up an email signature with Gmail, check out Google’s instructions, here.

10: Be Interviewed on a Podcast

This is like doing a guest blog post, but taking it to a whole new level.

Being featured on someone else’s podcast is not only a great way to drive traffic to your website, but it can introduce you to a whole new audience as an expert in your field.

It also gives you a chance to let your personality shine and allows people to feel connected to you and what you do.

Personally, I don’t think it matters whether your potential clients will listen to these podcasts or not.

If you are featured on multiple podcasts, you can include a section on your website showing which ones, giving you some social proof and helping you look like an expert in your field.

So try and find a couple podcasts you think you’d be a good fit for and start a conversation with the host!

Conclusion

You don’t have to rely on Facebook ads or Google Adwords just to get some traffic to your website.

You can use the above tips to make sure people can find your URL anywhere you appear online.

Some require more work than others (such as guest posts and podcast interviews) but will surely boost your “expert” status and help you create connections within your niche, which can have huge, long term benefits for your business.

Now, which TWO tactics are you going to implement this week? Let me know in the comments below!

Get FREE access to my library of checklists, e-books and other resources, just for therapists.

CLICK FOR FREE ACCESS!

5 Mistakes Therapists Make When Blogging

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients.

But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively.

In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients. But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively. In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

1. You’re Not Blogging At All

When my wife first launched her private practice and her new website, there certainly was not a flood of clients or web traffic.

On the positive side, this meant she had more time for marketing.

So she began adding a few blog posts each month to her therapy website and, once she did that, her traffic just about doubled.

And then she began to get her first clients (and we danced!).

I believe that adding content regularly in the form of blog posts is one of the best ways to attract new traffic to your website.

If growing your web traffic is a goal of yours, then blogging is where it’s at.

Plus, it has many other added benefits as well, which I discuss in this post: Does Your Therapy Website Really Need a Blog?

2. Your Blogs Are Short Without Much Value

This one may sting a little.

Do you use your blog only for the occasional announcement about an event or group you’re starting?

Or maybe just post a Youtube video on your blog without much context?

You’re basically treating your blog like you would a Facebook page.

But your blog should be a hub for the information and expertise you carry in your private practice.

You can and should use it as a means to answer some of the most common and challenging questions your clients may have.

I’m not saying that you should never talk about your events, groups or sharing videos you think your potential clients would like.

I’m saying give it context.

Why is the event important? What questions does the group answer. What do you know about the topic in the video you’re sharing?

Without the context, you miss out on a chance to provide rich information to your clients, as well as Lord Google.

Google can’t read images or videos, but it can read text.

So you want your blog post to be extremely informational, centered on a specific topic to help ensure it can be found by those searching for it.

3. You’re Not Using On-Page SEO

Which brings me to the next mistake I often see.

Many times I see blog posts with titles like “My Thoughts About the Holidays”.

That’s extremely vague and I can guarantee that would not rank high on Google search results.

When you write blog posts, it’s important to know the various places that search engines look for indicators of what the post is about.

Things like:

  • Having a keyword appear in the title of your blog post
  • Having a keyword found in the first paragraph of your post
  • Using images with proper file names and alt tags (learn more about how to optimize images for SEO here)
  • Creating simple URLs with a keyword within them

Keeping these things in mind each time you post a blog will give you a fighting chance in the world of SEO.

It also helps communicate succinctly to your readers on what the post is about.

To learn more about on-page SEO and other factors that will help your blog posts get found, click here.

4. You’re Not Consistently Adding New Content

In the world of content marketing, consistency is key.

Are the last two blogs on your website separated by 3 months of time?

I know I’ve been there too.

It’s hard to feed the ever-hungry monster that is content marketing.

But it’s essential because it helps you to grow the amount of pages that Google can crawl and improves your SEO chances.

As you add blog posts over time, it lets search engines know that your website is changing and more and more content is being added regularly.

Would you rather recommend a website that hasn’t changed in months? Or one that is constantly adding new and valuable information?

Google likes the latter.

Now I know it’s incredibly difficult to be consistent with blogging. I struggle with it every month!

The first step is to decide when you’d like to post blogs.

Maybe your practice is full, so blogging isn’t really essential or your time is short. That’s fine, you don’t HAVE to blog if you don’t want any more clients.

But maybe you have more time on your hands right now, so posting a blog twice a month may be a good place to start.

The key is to find what works for you and stick with it.

In this blog post, I share my own strategy to stay on a consistent schedule with writing and posting blogs.

5. You Try To Be Someone You’re Not

This one is extremely important.

You started your private practice because you believed that you had specific skills that can truly help transform people’s lives.

No one can do what you can do in the way that you can do it.

The same is true for your blog.

A blog is one of the best ways for potential clients to get a feel for who you are, your expertise and your personality.

So be yourself, be vulnerable and that’s what will truly attract people to you.

If you’re not an expert on a topic, that’s ok. You can link to resources that are from experts.

You don’t need to be perfect, you just need to be yourself.

Conclusion

The best part about these five mistakes is that they are simple to fix.

If you haven’t started blogging yet in your private practice I hope being aware of these mistakes will save you some grief as you dive into writing.

If you skipped to the bottom of this blog, here’s your recap to save you from the common mistakes therapists make when blogging:

  • Start a blog if you haven’t already
  • Fill your posts with valuable information (not just a video or 2 small paragraphs)
  • Know and use on-page SEO
  • Blog consistently
  • Be yourself

Now get out there and blog!

To help you out with your blogging, I’ve created a free checklist of 11 things you should do to each blog post before you publish it. Just click on the image below to access it:

I've created a free checklist for you to reference when writing your next blog post

30 Ways to Market A Private Practice for FREE

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.

In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.  In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

Whether you’re just starting out and trying to save money, or you just need an extra boost to your marketing efforts, you can use these strategies to get in front of more people and grow your private practice.

1. Create a website using a free/basic account with a builder like weebly.com

2. Build a Facebook page

3. Use Pinterest to share your blog posts

4. Ask Family and Friends to Share About Your Practice on Facebook

5. Send an email to family and friends letting them know you’re accepting clients

6. Share your business card with local churches, doctors offices, wellness centers

7. Add your therapy practice to local online business directories

8. Network with other therapists in your area

9. Put social sharing buttons on your blog posts

10. Guest post on someone else’s blog

11. Start an email list

12. Email your list regularly

13. Put your practice on Google Business/Google Maps

14. Sign up for a free 6 month trial of Psychology Today: Email me and my wife and I will send you a link.

15. Create landing pages for each of your specialties to boost SEO

16. Join a Facebook group where your ideal clients are and answer questions and add value

17. Start a blog (check out the benefits of blogging)

18. Create promotional images and flyers using a free design program like canva.com

19. Add more links within your website to other relevant content to keep people on your website longer

20. Make sure your website link is listed everywhere you are online (online directories, social profiles, LinkedIn, etc.)

21. Attend a free webinar or workshop for more marketing ideas

22. Create a short video for your website introducing yourself and your practice

23. Create a “Your First Visit” web page to let new clients know what to expect

24. Get a friend to take a new profile photo for you and use it consistently across all your online/social platforms

25. Set your business Facebook page as your workplace on your personal Facebook profile

26. Use IFTTT to automatically share your blog posts every time a new one is published

27. Set up a Google Plus business page

28. Create some pretty social images of inspiration quotes using Pablo

29. Brainstorm the titles of 10 blogs you could write (here’s how I do it)

30. Sign up for a free Buffer account and schedule 10 social media posts

I hope this list gets your brain waves rolling and inspires you to try some new ways to market your therapy practice. Let me know in the comments which one you’ll try first!

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

Blogging for Therapists: How to Increase The Readability of Blog Posts

Fact: The people reading your blog are busy, distracted and their attention spans seem to be growing shorter by the day. So, how can you help these busy people get the most out of your private practice website and actually read your blog posts?

One way to keep readers around is to ensure your blog posts are organized and easy to read. In this article I’ll give you 5 tips to make your blogs more readable.

blogging for therapists increase readability of blog posts

1.  Use a White Background on Blog Posts

If you want to guarantee that your blog is hard to read, add a bright or dark background to your blog posts.

Personally, when I land on a blog that has gotten a bit too lively with the background colors, I just leave.

It hurts my eyes and drives me a bit batty.

You want your information to stand out, not fight with the other design elements on your therapy website.

Using a white background will help do just that. It will make sure the text and photos within your blog post draw attention and (most importantly) can be easily read.

2. Use a Clean Body Font

For the main body text of your blog (and website) you want to use a simple font that’s easy to read.

Save script or fancy fonts for bold headers, which are usually larger and thus, easier to read in a decorative font.

It’s also best practice to make sure your font is black or a darker gray. These shades are easiest to read on a screen.

3. Use Paragraphs… Lots of Them!

Have you ever visited a blog post, let it load and you were met with a WALL of text.

You wanted some information but now you feel like you have homework to do by having to read this novel before you.

Breaking text up into more paragraphs is one of the best ways to make your blog posts more skimmable and the information easier to digest.

A blog is different than a book. In a book, paragraphs can go on for most of the page. But with a blog, you have to be more succinct with your info.

People are often reading on their phones or doing a number of other things. So they’re just not going to read a two paragraph blog post that’s 1500 words long.

You can see in this blog post that I try to stick to two to three sentences at the most for each paragraph.

4. Break Up Content With Lists, Images and Headings

Having breaks in your content (especially long blog posts or web pages) gives the reader’s eye a break.

It creates anchor points that provide a sense of organization and stability, making the reading process so much more (albeit often unconsciously) pleasing.

Here are some other benefits to breaking up your content (see what I’m doing here??):

  • Images and video have a way of improving the perceived value of content. It makes it seem more thorough and Google likes this.
  • Use keywords when using headings (H1, H2, H3, etc.) within your content and this will also help with SEO
  • Bullets let you get straight to the point, making the info easier to digest

5. Kill The Clutter

This tip is more about the design of your blog, rather than your content…

Sometimes we just get too excited about our websites and we want to include EVERYTHING.

We cram the sidebar or footer with every social profile we’re on and everything we’d love our readers to click on.

Try and simplify it to remove distractions.

Think about your ideal client and reader and what they are thinking and feeling and make sure your design helps them get the most out of your content and not overwhelm them.

Keep it simple.

Conclusion

The next time you sit down to craft your next stellar blog post, keep these 5 tips in mind. Doing so will help ensure your readers can truly get the most out of your blog and read all that great information I know you’re giving them.

What? You’re having trouble staying consistent with your blog? I have you covered… Check out these tips here.

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

Blogging for Therapists: 3 Simple Steps to Blog Consistently

One of the MOST challenging aspects of blogging is managing to consistently add new posts to your website. And if you’re like me, missing out on a blog post can lead to those nagging feelings of guilt and failure; like you’re not “doing enough” to market your therapy practice.

In this post I want to share with you my three simple steps to stay organized and consistently post valuable blogs on your therapy website.

Ever feel like you can't overcome that blank word document and consistently write blog posts for your private practice? These 3 simple steps will help you avoid that.

You Need a Blogging System

Blogging does not come easily to me. It’s a lot of work!

Just like when my wife sits down to write therapy notes, I start to get completely distracted and find ways to do anything BUT write.

So I decided that I needed a blogging system in order to take the emotion and decision-making out of the process, so all I had to do was write.

When faced with a blank document, you tend to go blank in your mind and not know what to write.

The three steps below will ensure you never sit down to write a blog without know what to write.

For more on the benefits of blogging and why consistency is so important, check out this post here.

Step 1: Organize Your Blog Post Ideas Into a Spreadsheet

The first step to blogging consistently on your private practice website is to brainstorm blog post ideas.

I like to do this with a Google Sheet, this way I always have access to it (you never know when inspiration may strike).

But for the most part, I brainstorm blog post ideas/titles for just a few minutes every couple of months. That’s it!

These ideas don’t have to be SEO optimized and beautifully written titles. You can do that later when you write the post.

Just use this time to get ideas down and only write enough so you understand what the blog topic is when you sit down to write later.

Here’s a glimpse at my own spreadsheet:

blogging for therapists private practice

I’ve also created columns for brainstorming headlines, including what category it falls into in my blog, and a spot for notes and links to any articles that support what I’ll be writing.

To download a blank copy of this spreadsheet for free (you can keep it on your computer or upload it to Google Sheets) just click here.

And if you’re really struggling for ideas, my friend, Kat Love has created this nifty psychotherapy blog post idea generator.

Step 2: Organize Blog Ideas Into Documents and Folders

It’s this step that truly eliminates the dread we feel when we sit down to write and all we have is a blank page.

The next thing you’ll do is create a folder for each month of the year. Again, I do this in Google Drive so I can access it from anywhere and any device.

organize blog posts into folders

Once you have your folders set up. Go into each folder and create a new Google Doc (or Word doc if you’re just doing this locally on your computer) for each blog post that you’re going to post that month.

For myself, I try to post once a week, but if that’s too much for you, you may want to start with one or two blog posts per month.

private practice blog tips organization

As you create docs for each blog post, you can also include some idea starters such as tips you want to include or any research articles that support what you’ll write about.

This will ensure you have all you need when you go to write the post later on.

Step 3: Schedule a Time to Sit Down and Write!

Now that you have all your blog post ideas and documents started, you MUST set a time to actually write your blog post.

Not scheduling a consistent writing time pretty much destroys the whole system.

I like to write my blog posts every single Monday, because that’s when I feel most inspired and energetic for the week to come.

When you sit down, just open up that month’s folder and choose the blog post you want to write.

Take a deep breath, be thankful you’re not staring at a blank document, and just start writing!

If you want access to more tips, advanced tutorials, videos and cheat sheets, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.

Get FREE access to my library of checklists, e-books and other resources, just for therapists.

CLICK FOR FREE ACCESS!

On-Page SEO: How to Optimize Your Therapy Website Content for Search Engines

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google. But optimizing each blog post for search engines can be extremely time consuming and frustrating as well. In this post we’ll talk about on-page SEO (search engine optimization) and how to use it to increase your chances of being found in Google.

I’ll also share how you can save time on your SEO efforts with my mini course, A Little Course About SEO.

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google. But optimizing each blog post for search engines can be extremely time consuming and frustrating as well. In this post we’ll talk about on-page SEO (search engine optimization) and how it can help you save time and increase your chances of being found in Google.

What is on-page SEO?

Knowing what keyword or topic you want to write a blog post or web page about should be your first step when it comes to creating content for your therapy website.

But once you know what keywords you’d like to focus on, then what?

You must now take those keywords and know where search engines will look for it within your blog post or web page.

On-page SEO has to do with the key factors that tell both search engines and readers what your content is about.

These are the factors that are squarely in your control – they are places you can put your keywords on the page you’re working on.

Doing it well can boost your search traffic and increase your rankings in search engines.

The flip-side of this is, of course, off-page SEO, which has to do more with links back to your website and content.

According to this article from Neil Patel, “ Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.”

4 Ways To Use On-page SEO on Your Therapy Website

Ok, so let’s talk about some specific ways you can optimize your blog posts and web content to ensure that users and Google are happy with each page of your website.

1. Optimize Your Meta Description

It’s good practice to spend some time crafting an effective meta description for your content.

This description can be extremely powerful in persuading a user to click on your link and view your blog post or web page.

Here’s what the meta description looks like in Google:

Use a meta description to let users know what your content is about in search engine results

A meta description is a 150-160 character description of what that page is about. Users will read this description and decide quickly it your content is what they are looking for.

Make sure your keyword or keywords appears in this description and spend time making it informative and pursuasive.

For more info on crafting the perfect meta description, check out this post from The Practice Academy.

2. Include Social Sharing Buttons

This has more to do with generating more traffic to your website than true SEO tactics, however, having some social media klout (people sharing your content) can be an indicator of quality content, which Google likes.

So, in order to capitalize on this, you’ll want to make it as easy as possible for your blog readers to share your posts.

To do this, you can use a social share plugin (on WordPress) or, if you’re using Squarespace, enable the share buttons within your settings.

If you’re using WordPress, I recommend a free plugin called Share (genius name!) from SumoMe.

I love this plugin because I can easily customize the style to match my blog as well as control what pages the share bar appears on and where on the page it appears.

For more on setting up and using the Share plugin, check out this post here.

3. Use SEO-friendly URLs

One of the first places Google looks to understand what a web page or blog post is about is to look for keywords in the URL.

Because of this, you should use simple URLs, making sure they contain the keyword you think people will use to find your content in search engines.

If you’re using WordPress, I recommend setting your permalink settings to “Post Name”.

Set your permalinks to include SEO-friendly words

Permalinks are the part of the web address that appears right after your domain name and point the user to a specific page on your website.

You can edit your permalink settings under Settings > Permalinks.

Setting it to Post Name means that WordPress will use the title of your blog post or web page to automatically create a URL for you.

If your keyword is in your title, then you’re all set!

Note: Editing your permalink settings is best done at the outset of creating your website, because it could change the URLs of old content on your site.

If you have other websites linking to your content, you could end up with broken links.

Luckily, there are plugins to help fix this. If you’ve got a lot of content and want to change your permalink settings, I recommend reading this first.

If changing the permalink settings is too daunting a task or if you’re not using WordPress… not a problem.

Just make sure your keyword appears in the URL of each page or blog you create to make it easier for Google to know what your content is about.

4. Include Multimedia in Blog Posts & Web Pages

Adding photos, videos or audio to a blog post or web page can indirectly help boost your page rank.

How so?

Well, posts with multimedia have a higher perceived value than those without.

If you have two blog posts about the same topic, one that only contains words about the topic and one that has video showing you exactly what the post is about, which one do you think would be more helpful?

Adding photos and video can also be a great way to lower bounce rates (the percentage of people who land your website and just bounce off rather than consume your content) and get people to stay longer on your website.

When adding photos, it’s recommended you name your files in a way that helps Google understand your content.

So, instead of leaving an image as image456.jpg, include a keyword, such as marriage-communication-tips.jpg.

You should also include a description of the image within the ALT tags of images, as another way to signal to Google what the content is about.

7 More Ways to Optimize Every Blog Post or Web Page for SEO

Making sure that every new piece of content on your therapy website is optimized for Google can seem like a daunting process.

It can suck the life out of blogging, that’s for sure.

I don’t know about you, but for the longest time I’d write blog posts, hit publish and then feel this guilt knowing I did nothing to ensure it was SEO optimized.

Then, I started including a keyword here or there, but never really knowing if I was doing the right thing.

But I’ve learned a lot about SEO through the years and I’ve seen first-hand how knowing what Google looks for – and implementing those things with every post or page – can help your pages rank better over time.

That’s why I created a mini course called  A Little Course About SEO; to take the mystery out of SEO optimization for each blog post or web page you create.

A Little Course About SEO is a mini-training for mental health professionals who want to confidently create SEO optimized web pages and blog posts consistently

In this training, you’ll learn 10 crucial things you can do to help boost your page rank in Google and drive more traffic to your private practice website.

This training will help you reduce the time spent optimizing each piece of content you create, feel confident knowing your web page or blog post has what it needs to rank in Google, and quickly help you get found by potential clients.

You’ll know exactly what’s important to Google and publish SEO optimized content EVERY time.

The best thing is, it’s only $19 and in just 15 minutes, you’ll be armed with the SEO info you’ll need for the next you write a blog or web page.

You can click on the banner below to learn more:

Learn SEO for therapists, counselors and psychologists in private practice

 

What I Learned From One Year of Blogging (Lessons to Apply to Your Private Practice Blog)

It was in June of 2015 on a beach in San Diego, talking with my wife, the therapist, and dreaming about my future when I first landed on the idea of Create My Therapist Website. It’s hard to believe that a full year has gone by! In this post, I reflect on a year’s worth of blogging, what I’ve learned from it and give you some tips for your own blogging strategy for marketing your private practice.

Blogging Tips For Therapists: In this post, I reflect on a year’s worth of blogging, what I’ve learned from it and give you some tips for your own blogging strategy for marketing your private practice. // Create My Therapist Website

 

1. Choose a Niche

Create My Therapist Website is not my first shot at a blog. (shock!)

I’ve always enjoyed the idea of creating community through writing, sharing my ideas and experiences and helping others.

The first blog I started was really just an online journal that I started before I left on a six-month adventure where I drove cross-country to Montana where I stayed for three months, followed by three months of missionary work in India and Thailand.

It was fun to use my blog as a way to process the experience and share with others. But I’m pretty sure the only people who read that blog were my mom and a few friends.

My next blog was part of an old website I had built as a way of showcasing my graphic design and photography work. You can still see it at www.danfava.com.

Prior to starting this here blog, I used that website to talk about art and pursuing my passions.

It was there that I began to learn about content marketing and how to promote a blog and create an email list.

I got my feet wet and in my best month even managed to get about 900 people to at least visit my blog.

It was progress but it lacked purpose. (besides being a place to practice blogging)

I wrote about my feelings. I wrote about life experiences. But my audience was not defined and they sure didn’t want to join my email list (I think I somehow wrangled in 19 people).

Who was I helping? To be honest I wasn’t really sure. I just knew I needed to start somewhere and write until that became more clear.

Then I chose a niche and it all changed.

I defined who I wanted to help (therapists and counselors in private practice who wanted to create and market their website) and began speaking directly to them.

Each month my number of visitors rose. People were joining my email list and actually emailing me!

They were commenting on blog posts, taking action and getting results. I was helping more and more people and it was so rewarding to see the evidence of that.

So here’s the main point: Define your ideal client and settle on a niche.

Choosing a niche for your therapy practice allows you to speak directly to their needs and the issues they are facing. It also makes it much easier to write to someone when you know who they are and what they’re going through.

Make it clear on your therapy website who you help and what you help them achieve.

2. Blog Consistently

Oh man, this one’s a tough one.

Let’s face it. Lord Google likes to see that you’re an active contributor to the internet.

They don’t want to send people to a website that isn’t up to date and isn’t consistently adding great content. It wouldn’t be helpful to the individuals searching for specific answers, right?

If part of your therapy marketing strategy is SEO and being found, blogging consistently is the best thing you can do. (Tweet this)

We saw this first-hand with my wife’s private practice website.

Looking in her Google Analytics we saw her number of pageviews and users just about double when comparing a month where she hadn’t blogged to the first month where she blogged consistently.

And that was without social media marketing too!

So here’s the main point: If blogging is a part of your therapy practice’s marketing strategy, get consistent with it.

Decide on a schedule and stick with it. If two blog posts a month is all you can do, that’s fine, just be consistent.

You’ll create more opportunities for Google to send you traffic and you’ll also get the benefit of honing your message and reaching the potential clients you really want to work with.

3. Make Friends

One of the greatest gifts of having this blog is that it has allowed me to connect to people I may never have otherwise been able to reach.

Getting an email from someone in France or Ireland (it happened!) just about makes my day.

I’ve learned that there’s a great community of both therapists and folks helping therapists.

And it’s like one big family of people just sharing their gifts and knowledge to help each other succeed.

Some of the people I’ve met through my blog and social media have been so kind to link to my website from theirs, which is a great way to bring in some extra traffic.

And I love how that’s happened through relationship.

It’s not salesy or gimmicky. I feel like I know these people and I want to help them as best I can and I know they want to help me as well.

So here’s the main point: Make some friends within your niche that you can serve.

You can invite them to guest-post on your blog and perhaps they’ll allow you to guest-post on theirs.

If they do something well, refer to them when you can. Just like you build offline referrals for your private practice, you can build online referrals as a way to grow your traffic and collaborate with others to grow your business.

4. Be Generous With Your Blog

I blog because I want to help therapists create their own websites and market their practices online.

That’s my main goal; to help people.

When I remember that, and seek to serve my audience as best as I can, amazing things happen.

It builds trust and connection.

Yes, my blog is the hub for my therapist website design business, but first and foremost it’s a way to reach people I otherwise may not have had a chance to reach.

When I give away trainings and resources, it helps me connect with those people.

Your blog can do the same thing with your potential clients.

Give them a glimpse of who you are and build trust by being generous with your information.

Create resources for them to download. Maybe even some videos where you explain your therapeutic approach to a specific topic. Give away things for free!

Make your potential clients think, “Wow! If her free information is THIS good, I can’t imagine how great a full, paid session with her would be!”

So here’s the main point: Generosity can build trust and connection with your audience. Be generous and it has a way of coming back to you.

Think of ways you can serve your ideal client and use your blog to do it.

It doesn’t have to be anything huge. It could be a simple checklist or one page of quick tips for dealing with anxiety. Something simple!

Then give it away for free!

Conclusion

I hope you can take these lessons and apply them to your own blogging strategy on your therapist website.

It’s hard to believe that a full year has gone by since I launched Create My Therapist Website. It’s been such a wonderful experience as I’ve learned what it really means to grow a blog and serve an audience online. Thank you for being here and for being a part of it, I couldn’t do this without you!

So, what type of topics would you like me to cover in the next year?

Let me know by dropping a line in the comments!

 

Get FREE access to my library of checklists, e-books and other resources, just for therapists.

CLICK FOR FREE ACCESS!